News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How Tina Fey inspired Ask.com to change
Ask.com has been on fire of late - company information shows a 35% increase in traffic as well as 2 million downloads of the Ask app. Yes, the growth can be attributed to a hard-working staff and a worthwhile product. But some of the increase can also be attributed to comedienne and Saturday Night Live alum Tina Fey. Here's how:
Kristina: Tell me how Tina Fey's book inspired Ask.com?
Lisa Kavanaugh, Ask.com Chief Technology and Product Officer: Amidst [the significant] growth, we were . . . executing well in the present but not planning for how we could really move the needle in the future. Doug Leeds, Ask.com CEO, happened to be reading Tina Fey's book and her references to improv struck a chord with him in terms of how they might help us get out of our rut. The idea of applied improv in the workplace is nothing new. But most companies offer employees something like a half-day workshop. They don't make it a cultural mandate. At Ask, that's exactly what we've done - everyone from the receptionist to the engineering and product department has gone through the training and still applies these skills to their work on a daily basis. In fact, every Friday, the whole office dedicates half the day to applying improv to our brainstorms.
Kristina: How is improv changing the way things work at Ask? And how can other businesses take this sort of change and work with it?
Lisa: One of the key tenets of improv is to be open, accepting, and appreciative of other's contributions, and build upon them. To create a safe environment for all ideas - no matter how crazy or off the wall. Because you're in that crazy nonsensical idea, there could be seeds of something valuable and real. So, at Ask, you're starting to see less "bullet-proofing" of ideas going on and overall more effective brainstorming, where the aim is to generate as many ideas as possible BEFORE you start filtering. Applying improv techniques in this manner can certainly work for any business or any sector looking to shake up how they do things. Initially it feels silly and awkward, but getting out of your comfort zone really does unlock a dormant part of your brain. I encourage everyone to give it a try!
- Pinterest introduces new search tool to attract men to the network
- Study: Dirty Data a problem for marketers
- Top 3 things consumers really want from brands
- Surveys: Why social, mobile might rule the Super Bowl
- How new data collection techniques may impact your business
- Photographs among Brits' most treasured possessions
- Restaurant tech can leave servers more time to focus on dining experience
- NRF forecasts bigger spending this Valentine's Day
Featured White Papers
- 6 Blueprints for Social Network Success
The Big 6 social networks offer tremendous marketing opportunites--and each one is very different. That's why Spredfast has assembled our...
- CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
The way companies use and pay for customer relationship management software has changed significantly over the past decade. Moving from...