News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Green Monday, Free Shipping Day combine for hot spending week
No seven day period in US history has seen shoppers spending more green online according to two new reports from comScore. The combination of Green Monday, a shopping day when online spending is said to peak, and Free Shipping Friday pushed the online spend to more than $5 billion online.
First the details for Green Monday. comScore reports that shoppers went online to spend more than $954 million, a 12% increase over Green Monday 2009 and the second-highest spending day so far this holiday season. Consumers are also reporting they need more time and money to finish the holiday season. One-third (33%) of consumers tell comScore they don't have the money to buy the gifts they want to buy and 32% report they haven't had time to finish holiday shopping this year.
Now, for Free Shipping Friday. Consumers went online to spend more than $942 million this day, a 61% increase over Free Shipping Friday 2009. 2010 now has three of the highest spending days on record - Cyber Monday ($1.028 billion), Green Monday ($954 million) and Free Shipping Day ($942 million).
"Free Shipping Day punctuated an exceptional week in which consumers spent more than $5.5 billion online, representing a 14-percent increase from last year," said comScore chairman Gian Fulgoni. "While no individual days during the week surpassed $1 billion in spending, we saw strength throughout the week beginning with Green Monday and ending with Free Shipping Day on Friday. At this late juncture in the online holiday season, we have likely already witnessed the peak spending day of the year, which means that Cyber Monday should emerge as the season's heaviest online spending day for the first time in history."
The week as a whole saw the 2010 holiday spend push past $27 billion, a 12% increase Year over Year. For the most part buyers have stayed in static categories for their holiday spending with electronics and computer gear leading the way. In fact, computer hardware (25% increase), Consumer Electronics (22% increase) and Computer Software (16% increase) are some of the hottest categories for online shoppers this year.
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....