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BizReport | Mobile Marketing February 11, 2016

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. ... >>

BizReport | Advertising archives February 10, 2016

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. ... >>

BizReport | Trends & Ideas archives February 04, 2016

Marketers value startups for their passion, drive, and technological prowess

Marketers are increasingly turning to startups to provide them with specific solutions to a business problem, according to a new study from the Association of National Advertisers in the U.S. ... >>

BizReport | Trends & Ideas archives January 21, 2016

Is 'digital detox' the fad for 2016?

While online advertisers and marketers are keen to get their messages in front of as many people as possible, if the fad of 'digital detox' takes off their reach could be stunted. ... >>

BizReport | Advertising archives January 20, 2016

Bot fraud will eat up $7.2 billion of advertising dollars in 2016

The Association of National Advertisers (ANA) has released a study revealing the extent to which advertisers will lose out to fraudulent ads in 2016, and the picture is not good. ... >>

BizReport | Blogs & Content archives January 15, 2016

51% of marketers rank their content marketing as average or not very/at all effective

While marketers created more content in 2015 than the previous year, more than half ranked that content as average, not very effective, or not at all effective, according to a new study from Contently.... >>

BizReport | Blogs & Content archives December 22, 2015

Content marketing strategy increasingly important to marketing, PR professionals

PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and expanding their range of content formats. Meanwhile, the Association of National Advertisers votes 'content... >>

BizReport | Advertising archives November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences.... >>

BizReport | Social Marketing November 18, 2015

New Facebook ad formats encouraging automotive ad spend

Research from full service marketing agency HPS Group reveals new ad formats on Facebook are attracting an increasing share of ad spending from automotive brands. ... >>

BizReport | Mobile Marketing October 21, 2015

84% of Millennials act on push notifications, but not if they are too pushy

Nearly all Millennials use location-based services and are happy to to receive push notifications from their favorite brands, but new research from Retale reveals that brands can push the wrong buttons. ... >>

BizReport | Trends & Ideas archives October 12, 2015

Third of Brits struggling to cope with data overload

'Debilitating stress' is affecting millions of Brits thanks to data overload, according to recent research from digital mapping and analytics experts Esri UK, and marketers may want to consider visual content which is easier for the brain to absorb. ... >>

BizReport | Internet October 05, 2015

Multi-tasking costing UK marketing industry 44 million days of productivity every year

Specialist recruitment firm Randstad Business Support has delved into multitasking in the workplace and how social media and technology have made it necessary to become an effective task juggler. What's needed to cope with such distractions, says Randstad, is some... >>

BizReport | Advertising archives September 29, 2015

Word-of-mouth most trusted form of advertising among British consumers

Yet more research reveals that word-of-mouth is perhaps the most influential form of marketing or communication, more so than advertising and promotional email. ... >>

BizReport | Advertising archives September 29, 2015

People, not ads, most effective means of influencing consumer buying decisions

Are you in-the-know about which sources consumers turn to and trust when researching purchases? According to a new study from Experticity, an overwhelming number of marketers are wrong about which marketing activity consumers trust the most. ... >>

BizReport | Ecommerce archives September 10, 2015

Lack of data availability costing sales leaders valuable time

The growing disparity between the business information data-driven sales leaders want, and what they are able to get, is the source of much frustration, according to a new survey from business intelligence firm Domo. ... >>

BizReport | Email Marketing August 27, 2015

Checking email chews up 6.3 hours per day

Thanks to mobile, email has become even more embedded in our day to day lives. A new survey from Adobe reveals just how much time is spent each day checking and re-checking email inboxes. ... >>

BizReport | Email Marketing August 25, 2015

2015 shaping up to be a record-breaking year for email marketing

According to Yesmail, the myth that email marketing is on the way out couldn't be further from the truth as the number of "never active" subscribers falls. ... >>

BizReport | Social Marketing August 20, 2015

Tradespeople need to keep up with the times and embrace digital

For many tradespeople, traditional methods of finding new customers continue to be the mainstay of their marketing, such as word of mouth or print ads in local publications, or maybe a YellowPages listing. This, says IronmongeryDirect, needs to change as... >>

BizReport | Mobile Marketing August 18, 2015

Decisions, decisions: Mobile app or mobile website?

As businesses increasingly divert resources into creating apps, research reveals that in the UK mobile users are frequently deleting them. So how can businesses prevent their investment being wasted?... >>

BizReport | Mobile Marketing August 14, 2015

RealityMine highlights differences in smartphone, tablet use

A new survey from RealityMine reveals that differences in uses of smartphones and tablets, giving marketers an idea of when consumers are most engaged or most distracted.... >>

BizReport | Loyalty Marketing August 10, 2015

Loyalty programs a top priority for 46% of retailers

Retailers are prioritizing loyalty programs and are increasing 2015 budgets accordingly, reports Boston Retail Partners in a new special report. ... >>

BizReport | Advertising archives August 05, 2015

Marketers want more budget allocated to creation of visual assets

Visual assets are core to today's marketing strategies, something which most marketers agree on. However, a study released this week by the CMO Council reveals that the majority of senior marketers feel not enough of their marketing budget is dedicated... >>

BizReport | Email Marketing July 15, 2015

Melbourne urban forest project sparks 'treemail' phenomenon

Next time you want to show your affection for a tree, don't hug it, email it. A scheme in Melbourne to help residents of the city report damaged or dangerous trees has taken on a new life as a means... >>

BizReport | Trends & Ideas archives July 06, 2015

U.K.: Marketers concerned about keeping pace with marketing technology

The rapidly changing pace of the marketing industry has many professionals in the U.K. concerned about keeping up, according to a new report from Adobe. ... >>

BizReport | Internet July 03, 2015

Study finds that 'data for discounts' consumer behavior is a fallacy

Trading data for discounts is not the primary reason consumers give up their personal data, according to a new study from the University of Pennsylvania. ... >>

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