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BizReport | Ecommerce archives May 15, 2017

Click-and-collect drives growth in online grocery shopping

Four out of every ten grocery shops conducted online in the UK are done so on a mobile phone, according to new research released by performance marketing technology firm, Criteo. ... >>

BizReport | Loyalty Marketing May 12, 2017

Customers want humans, not chatbots, to resolve customer service issues

Juniper Research predicts that the use of chatbots will save organizations more than $8billion a year by 2020, but at what risk to the customer experience?... >>

BizReport | Social Marketing May 12, 2017

51% of U.S. SMBs have no Facebook Page

New research reveals that more than half of SMBs in the U.S. do not have a Facebook Page, and of those that do only half experienced positive ROI. ... >>

BizReport | Internet May 11, 2017

86% of US, UK marketers believe data, data, and more data key to success

It's just a year until the General Data Protection Regulation (GDPR) comes into effect, and new research from BlueVenn suggests that many marketers will need to change their attitude towards customer data collection. ... >>

BizReport | Advertising archives May 10, 2017

Direct mail not dying out in the wake of digital

While direct mail may not be the most environmentally friendly of marketing tools, it can be more profitable than others, according to a new infographic from the Experian Data Quality group. ... >>

BizReport | Mobile Marketing May 09, 2017

Report reveals importance of mobile for in-store purchase decisions

New research from Yieldbot and Kantar Retail suggests that mobile may play a more significant role in influencing purchase decision that previously thought. ... >>

BizReport | Research archives April 27, 2017

Marketers say their role is to collect, not analyze, customer data

Marketers say they spend far too much time analyzing data and too little on more creative aspects of the role, according to new research among US and UK marketers by marketing automation brand, BlueVenn. ... >>

BizReport | Social Marketing April 24, 2017

Travel marketers cite Facebook as the most effective platform

Travel marketers are increasingly harnessing the power of social media thanks to the depth of information on users that those platforms can provide. ... >>

BizReport | Advertising archives April 24, 2017

Snap Ads spend rises 593% QoQ

The first quarter of 2017 has seen a significant rise in paid media spend on social media, according to new research from data science and media tech firm, 4C Insights. ... >>

BizReport | April 19, 2017

Affiliate, performance-based marketing not on the curriculum

A recent survey in the UK reveals marketing graduates do not recall being taught about affiliate or performance-based marketing practices, a situation that affilinet's senior marketing manager finds "somewhat concerning". ... >>

BizReport | Mobile Marketing April 12, 2017

74% of shoppers will share personal data over free in-store wifi

It is well known that consumers are more likely to share basic personal data if they are rewarded and new research from Hughes Europe shows that it's just as true for in-store shoppers on mobile. ... >>

BizReport | Mobile Marketing April 07, 2017

Check out this mobile brand campaign checklist

Using insight from a norms database of over 200 mobile brand effectiveness studies, a new report reveals the ten key elements marketers should consider for mobile creative best practice. ... >>

BizReport | Trends & Ideas archives April 04, 2017

Technological changes spell change for marketing teams

As marketing and technology collide, a new report from Technology for Marketing, the Institute of Direct and Digital Marketing, and Pure360 reveals how marketing team structure is changing in response. ... >>

BizReport | Mobile Marketing March 30, 2017

Smartphone users highly receptive to new and emerging mobile technologies

While most consumers are happy to talk with a chatbot, many have yet to have engaged with one, according to a new report from mobile engagement firm, Vibes. ... >>

BizReport | Search Marketing March 30, 2017

Younger consumers will share personal data in exchange for more accurate search results

Young consumers are more willing to share personal data with brands providing they get an improved customer experience in return, according to new research commissioned by search specialist Epiphany. ... >>

BizReport | Advertising archives March 23, 2017

Traditional external agency model failing to meet marketers' needs

A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. ... >>

BizReport | Research archives March 23, 2017

Few marketers intend to invest in marketing technology in 2017

When Bynder and OnBrand Magazine asked marketers which technologies they plan to invest in this year a surprising high number said... none. ... >>

BizReport | Email Marketing March 23, 2017

Kinetic email boosts unique click and click-to-open rates

New research from Experian Marketing Services highlights the uplift in unique open rates and and click-to-open rates when using kinetic email. ... >>

BizReport | Social Marketing March 21, 2017

Research warns marketers to consider social media followers' diverse network

Be mindful of your consumers' diverse social media network, warns new research led by the University of Edinburgh Business School, or risk falling engagement. ... >>

BizReport | Ecommerce archives March 15, 2017

BOPIS drives footfall and in-store purchases

Retailers struggling to get consumers through store doors could do well to consider offering a 'buy online pick-up in-store' (BOPIS) service, according to the results of a recent survey in the U.S. ... >>

BizReport | Trends & Ideas archives March 14, 2017

Business leaders cite digitization as reason to more closely align sales, marketing functions

An increasingly digital landscape is blurring the lines between sales and marketing leading the vast majority if business leaders to conclude that sales and marketing should work together more closely, according to research commissioned by professional training firm, Huthwaite International.... >>

BizReport | Advertising archives March 08, 2017

Top model agency responds to baby boomer spending power

The growing buying power, and lust for life, of the post-war baby boomer generation has led to one of Europe's leading model agencies to launch a new division - RETRO. ... >>

BizReport | Search Marketing March 03, 2017

73% of searches for economy hotels made on mobile

Nearly three-quarters of searches for economy hotels are made on a mobile device, according to new research from performance marketing engine Sojern. ... >>

BizReport | Research archives March 02, 2017

Marketers concerned c-suite execs do not recognize value of martech

Marketers say there is a disconnect with the c-suite when it comes to realizing the value of martech investment, according to a new study from technology and strategy firm Squiz. ... >>

BizReport | Search Marketing February 21, 2017

Two-thirds of ad execs Google prospective employees

When hiring, have you Googled an applicant and made a decision based on what you found? You are not alone, according to research into hiring behaviors within the marketing industry. ... >>

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