How Crypto May Influence 2022
Interest In Crypto Increasing
Buying crypto for retirement, paying with crypto in digital checkouts, and the value of crypto and NFTs. All the talk these days it about crypto, but what does crypto mean, in reality, for brands right now?
“Consumers are at different stages of consideration and adoption of cryptocurrencies and new financial services, so we wanted to dig deeper to aid our clients’ understanding of these important behavioral changes,” said Carl Van Ostrand, VP, Data Solutions for DISQO. “We explored the behaviors, demographics, and attitudinal dimensions of today’s cryptocurrency exchange visitors to learn who is driving digital transformation in finance.”
Right now interest in cryptocurrency seems to be just that – interest. People see ads or news blurbs on social media and click through to read more about it. But are they buying crypto? Not as often as many might think. However, understanding who early buyers of cryptocurrency are could be beneficial to brands in the long run.
Trends To Watch In Crypto
According to new DISQO data, today’s interest in crypto is primarily from those individuals who are confident about their current ability to manage their finances (72% vs. 63%) and who look for high-risk-reward scenarios (44% vs 23%).
Men are more likely than women to be interested in crypto investments, although those in the higher income brackets seem to break a bit more evenly along gender lines. Also, younger consumers are more likely than older adults to be interested in crypto firms than in more traditional investment firms.
“By connecting what people think with what they do online, we can challenge the notion that new financial services and currencies are only for the young or wealthy,” said Van Ostrand. “For financial institutions and brands in general, our findings suggest leaning into more tech-friendly and innovative approaches over the long term.”
