Small Business Sentiment Struggles Amid Economic Challenges

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Small Business Sentiment Struggles Amid Economic Challenges (1)

Sales, Economic, and Credit Outlooks Dampen Small Business Optimism

In May, the sentiment among US small businesses remained close to its lowest point in a decade, as concerns about sales, economic outlook, and credit conditions continued to weigh on their minds. The National Federation of Independent Business (NFIB) reported that its optimism index experienced a slight increase to 89.4, up from April’s 89, which marked the lowest level since January 2013.

A Gloomy Sales Forecast

Small business owners’ expectations for sales have been on a downward trend for three consecutive months, reaching their lowest point since July. Additionally, their outlook on future business conditions has worsened, and the anticipated credit conditions have dropped to their lowest level since the end of 2012.

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Navigating Economic Challenges

While larger companies possess the resources to withstand higher interest rates, persistent inflation, and ongoing labor challenges, many small businesses are feeling the pressure. NFIB Chief Economist Bill Dunkelberg stated, “Overall, small business owners are clearly in a recession mood, expressing great concern for future business conditions.” He added that supply chain disruptions and labor shortages would continue to hinder the ability of many small firms to meet the demand for their products and services.

Pricing and Compensation Adjustments

Despite the challenges, small business owners are adapting to the situation. Fewer owners reported raising prices in the previous three months, but a larger share plans to increase them in the future. Additionally, a greater percentage of small businesses reported boosting worker compensation to attract and retain talent.

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Adapting to an Uncertain Future

As small businesses face these economic challenges, their ability to adapt and innovate will be crucial for their survival. By staying informed about market trends and adjusting their strategies accordingly, small business owners can navigate these uncertain times and continue to contribute to the US economy.



Chinonso Dioha
Chinonso Dioha, MBA
Business Advisor & Analyst
Chinonso Dioha is a highly-skilled professional SEO article writer, data analyst, and web content specialist with over 3+ years of experience writing viral articles, SEO articles, blog posts, marketing articles, health articles, and financial articles. He possesses thorough expertise in high-quality research, meeting and surpassing editorial objectives, and delivering high-quality service. Specialities include metaverse, e-commerce, technology, business, call-to-action, buying guides, how-to – articles, product reviews, sales and lots more.


Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.

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  1. Small Business Economic Trends | NFIB. NFIB. Published 2013. Accessed June 14, 2023.
  2. Augusta Saraiva. US Small-Business Sentiment Remains Subdued on Sour Outlook. Washington Post. Published June 13, 2023. Accessed June 14, 2023.