MentorsWork Webinar On Understanding And Utilizing The Artificial Intelligence Revolution To Work

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MentorsWork Webinar On Understanding And Utilizing The Artificial Intelligence Revolution To Work
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Irish firms are helped by MentorsWork, a Skillnet Ireland project, to build the skills, resources, and competencies necessary for success. On May 24, a free webinar titled “Boosting Your Sales with AI” will be presented by the national programme for SMEs that offers business mentorship and support.

MentorsWork is aware of the necessity for instruction and mentoring in navigating these difficult technologies. The discussion, which will be guided by professionals, will center on how business owners may expand their clientele, boost sales, and enhance customer support. It will give SMEs an in-depth chance to comprehend how artificial intelligence might be crucial to their daily operations and aid in setting up their companies for success.

Peter Cosgrove, Managing Director of Futurewise, Aidan Connolly, CEO of Idiro Analytics, MaryPat Kavanagh, CEO of Strategic Results, Jeff Lawrie, managing director of MOFA Digital, Ciaran Connelly, CEO of Profile Tree, and Louise O’Conor, founding partner at Beta Digital are among the speakers at the online conference.

They will discuss future data analytics trends, how AI may help SMEs, and how to use AI to attract new clients, increase sales, and provide top-notch customer service in order to fulfill demand.

The webinar will focus on: 

  • The appropriate level of ambition when setting an AI strategy
  • What technologies are available and how companies are using them
  • How companies should think about ethics and ethics policies when implementing AI
  • ‘Using AI to Drive Sales’, ‘Leveraging the Power of AI & Data Analytics’
  • Unlocking the Power of ChatGPT’, and ‘Automating Your Lead Generation on LinkedIn’

Since 2020, the MentorsWork upskilling programme has been organised by the Small Firms Association (SFA) in partnership with Skillnet Ireland. The project includes one-on-one mentoring sessions, peer-focused seminars, expert-led masterclasses, and an online learning platform with useful business tools to assist increase SME productivity.

AI and Future of SME’s

The way small businesses operate is being revolutionised by artificial intelligence (AI). Most of us are now persuaded of the immense potential of artificial intelligence. Many of the tools we use every day to perform our professions have AI built in. But sometimes we are unaware of it.

Artificial intelligence (AI), a technology that can do complicated tasks traditionally requiring human intelligence, such as speech recognition, decision-making, and content production, has emerged as a game-changing innovation.

According to the 2022 MIT Sloan Management Review-BCG AI and Business Strategy report, while 66% of survey participants claimed their workplaces used AI only occasionally or not at all, 43% admitted utilising AI-enhanced products on a regular basis or occasionally when asked. When users find value in AI-enabled technologies, their organisations gain as well since employees are more productive and profits are increased.

Using AI to Revolutionalise Small Business

Small businesses can implement personalised marketing by utilising potent AI tools that allow companies to create customer segments and send targeted marketing messages, such as email campaigns, social media advertisements, and other targeted content that speaks directly to each customer’s particular needs and interests.

With the help of chatbots, for example, small businesses may offer swift and smooth customer care, cutting down on wait times and staffing expenses. AI is quickly becoming a potent tool for customer service. Businesses may improve customer satisfaction and loyalty by integrating AI for customer service, which will also propel corporate growth.


Adopting AI technology can be quite beneficial for small enterprises. Businesses may provide customers with quicker and more effective service by utilising chatbots and customer service automation. Personalised marketing initiatives powered by AI have the potential to improve consumer relationships and boost brand loyalty. The process of creating content can also be streamlined with AI-powered solutions, which can save organisations time and money.



A professional with 23 years of experience in the areas of Business, Market & Financial Research covering both primary and secondary modes of research. Worked on and managed multiple projects across industries addressing businesses' problem areas, identifying growth opportunities, and presenting key consumer insights for FMCG, Pharma, Beauty, Health & Wellness, and Sustainability, across markets. Strong problem solving and training skills, competency in managing complex projects through large virtual teams across geographies. Current profile includes managing the entire project lifecycle with involving Client management, Team Management and Project Management


Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.

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  1. Technology C © MI of, reserved 1977-2023 A rights. Webinar: Putting Artificial Intelligence to Work. MIT Sloan Management Review. Published December 14, 2018. Accessed May 23, 2023.
  2. grainneoreilly. Boosting Sales with Artificial Intelligence (AI) – MentorsWork Upcoming Webinar. Skillnet Ireland. Published May 18, 2023. Accessed May 23, 2023.
  3. 3 Ways Small Businesses Can Use AI to Drive Growth – SPONSOR CONTENT FROM PAYSAFE. Harvard Business Review. Published March 15, 2023. Accessed May 23, 2023.