LinkedIn: Our users spend more on electronics
Some of these may want to pay more attention to professional social network LinkedIn. The company has released the results of a survey of their members which indicates they may be good target demos for future campaigns.
According to LinkedIn’s data:
• 41% plan to spend at least $1,000 on consumer electronics this year; 29% of the ‘general’ population plan the same
• 93% say technology helps them stay on task, 78% of the general public says the same
• LinkedIn users are 51% more likely to use smartphones and 85% more likely to own/use a tablet
Those tablets, by the way, are most likely iPads.
As for where consumers are finding their tech information, while most LinkedIn users believe brands should have a social presence (86%), Nielsen reports the Microsoft and Apple hubs are getting the most consumer electronics traffic. Nielsen’s “State of the Media: Consumer Usage Report” shows nearly 94 million users spent 42 minutes on Microsoft’s site in September 2011; Apple saw nearly 68 million spent just over 1 hour on-site.
Meanwhile SodaHead reports most consumers are eagerly awaiting the next iPhone reslease (35%) while releases including the rumored Google Tablet (16%), the PlayStation Vita (12%) and the Kindle Fire 2 (7%) are also hitting the Most Wanted charts.