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BizReport : Blogs & Content archives : August 08, 2014

5 keys for creating a solid online presence

Attracting a potential client's initial attention is often the most challenging part of growing a customer base. By focusing on a niche, brands don't need to address a general audience; instead, they communicate a very specific message concerning specific problems. Our expert offers his 5 tips to creating this kind of presence.

by Kristina Knight

First, determine your niche.

"Many businesses resist niche marketing because they're afraid they'll miss out on larger opportunities. However, the reality is that by focusing your marketing on a niche you will stand out from your competition and eliminate many of the potential objections people have about doing business with you," said Mark Satterfield, CEO and Founder, Gentle Rain Marketing, and author of The One Week Marketing Plan.

Second, use free offers that will motivate customers. Make sure the offers have information the customers need and want for the best engagement.

Third, develop a landing page or site that promotes the free offer. Include a sign-up for your brand's newsletter or email list.

Fourth, create a drip.

"Create five to seven 'drip' marketing messages that will automatically be delivered to prospects after they have requested your free offer," said Satterfield.

Fifth, utilize search options.

"Drive traffic to your website through ads on search engines like Google and Bing, as well as on social media sites like Facebook and LinkedIn," said Satterfield.

Image via Shutterstock

Tags: advertising, advertising tips, content tips, Gentle Rain Marketing, online content

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