Survey: Mobiles look to devices before, during, after shopping

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According to the RadiumOne 2nd Annual Mobile Shopping Survey in-store comparison shopping using mobile devices has doubled (6% in 2013 10% in 2014) while about three-quarters say they use mobile coupons during 25% of their shopping visits.

How can retailers capitalize on this trend? Because shoppers are using mobile in-store, researchers believe geo-local push notifications or opt-in lists are one way to tap into shoppers’ interest.

“The opportunities for brands to engage consumers at all points of the marketing funnel have finally reached mainstream scale, with mobile users engaged in their devices so frequently throughout the day, and using their devices throughout the sales decision process,” said Gurbaksh Chahal, CEO and founder of RadiumOne. “The key takeaway of our study is that consumers do engage, provided brands reach them in the proper context and geography and recognize at what stage of the purchase cycle to engage.”

Other interesting findings from the report include:

• 50% of mobile users share coupons, sales and ads with friends
• 18% are reading reviews via mobile device after being in a store
• 33% of mobile gamers have clicked on ads
• 6% of mobile video viewers have clicked on ads

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.