84% prefer shopping online to visiting a store

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The majority of Americans say online shopping during the holiday season is a far better experience than fighting through traffic, searching for a parking spot and jostling with crowds of shoppers.

Of the 1,000 U.S. adult respondents that took part in Ebates.com’s 2013 Holiday Survey, 84% said that shopping for gifts online is better than visiting a physical store.

Unsurprisingly, the most popular reason, cited by 60%, was that online shopping means they don’t have to deal with the throngs of people in malls and on High Streets. Similarly, over half (51%) say they prefer not having to leave the house.

Online shopping is also seen as more convenient (49%) and negates the need to drive (46%). Just over 4 in 10 prefer online shopping for its free shipping and 23% like the immediacy of Internet purchases.

When it comes to buying presents, respondents said they had the hardest time buying for their other halves, men more so (30%) than women (23%). Furthermore, women found shopping for their fathers a hard task (22%), while men found shopping for their mothers daunting (20%).

Recent studies into consumer attitudes towards Black Friday shopping, traditionally a day where consumers hit the stores, show that more and more consumers are shunning the festive crowds in favor of a peaceful browse online.



Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.