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BizReport : Social Marketing : August 07, 2013

Pew: Number of social media users age 65+ triples

In its first incarnation, Facebook was a realm inhabited by youngsters - college students to be more precise. But, since flinging open the doors to all who cared to enter, the social network and, indeed, many other social media sites, have been increasingly adopted by older adults, as recent research from the Pew Research Center has shown.

by Helen Leggatt

While younger adults remain the predominant demographic on social networks, Pew's 'Pulse of the Internet' reveals the continuing rise of older users. Today, six out of 10 Internet users between the ages of 50 to 64 are on social networks, such as Twitter, Facebook and MySpace.

Furthermore, while just 13% of those over the age of 65 were users of social networking in 2009, that figure has tripled to 43%.

While Facebook is where the majority of older demographics can be found, Twitter, which has doubled its share of Internet users to 18% since 2010, remains mostly in the hands of the young. Thirty percent of Twitter users are between the ages of 18 and 29.

Overall, Pew's research found that nearly three-quarters (72%) of online adults now use some type of social network, a massive hike since 2005 when only 8% did so. However, the likes of Google+ and Facebook were either non-existent or restricted to youngsters back then. Among young adults between the ages of 18 and 29, 89% now use social media, as do 78% of those between the ages of 30 and 49.

Image via Shutterstock

Tags: demographics, seniors, social media, user data

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