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BizReport : Social Marketing : April 28, 2011

More Moms turn to email than Facebook for sharing/learning

Social networking sites are very popular among moms, but email still plays a dominant role in how they learn and share knowledge, according to a new survey by Lucid Marketing.

by Helen Leggatt

lucid marketing logo.pngLucid Marketing's "How US Moms Share and Spread Information" survey, reported by, revealed the vast majority of moms have a Facebook account (93%), while around a third (36%) use Twitter.

Most moms have email accounts, too (91%), and nearly all (98%) check them daily.

So which channel do moms rate as the best for learning about new things and sharing what they know? According to Lucid's survey it is email, cited by 83%, not Facebook (76%) or face-to-face meetings (73%).

When it comes to sharing, it's a close run thing whether they do it via email (84%) or face-to-face (84%), or even on the phone (80%).

Around two-thirds of moms share their learnings via Facebook - 69% use the Share button and 67% use the Like button.

Moms "need immediate solutions from trusted sources" says Lucid. "Now they have thousands of additional mothers to share information with as technology has allowed their communities to expand."

Tags: moms, online communication, social media use, social networking, social networking trends, social sharing

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