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BizReport : Blogs & Content archives : July 07, 2010

Twitter makes foray into e-commerce as query volume grows

The micro-blogging platform continues to grow, as does the number of queries it handles each day. Newly announced figures put today's number of queries 33% higher than just a few months ago, a good trend to be on as Twitter dips its toes into e-commerce.

by Helen Leggatt

twitter2 logo bird.jpgIt's just been revealed that Pop Idol earned Fox $800 million in revenue, while 800 million bars of soap are thrown out of hotels in the U.S. annually and, back on topic, Twitter is now supporting 800 million queries a day.

That's 33% more queries each day than in April for the micro-blogging platform, or "information network" as it is now styling itself.

That figure, announced by Twitter co-founder Biz Stone at the recent Aspen Ideas Festival, amounts to an astonishing 24 billion queries each month, reports VentureBeat's Kim-Mai Cutler.

Previous figures released by Twitter back in April but queries at 600 million each day.

In a bid to begin generating revenue, Twitter has announced @Earlybird Exclusive offers. The Twitter account will provide Followers with time-sensitive deals on events and products. Twitter will earn revenue through partnership deals with advertisers.

"We partner with select advertisers and Retweet offers that they have crafted only for the Twitter community," explained Twitter on its support blog. "Our advertising partners determine the terms of the offer, including availability, amount, and price."

Tags: e-commerce, Earlybird Exclusive, micro-blogging, Twitter

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