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BizReport | Social Marketing February 16, 2010

Women who play online social games won't pay for the pleasure

A new report from Q Interactive found that online social games are popular with women, but they don't like being labeled "gamers" and don't even think of asking them to pay to play.... >>

BizReport | Social Marketing December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase... >>

BizReport | Social Marketing September 02, 2009

Brand marketing on socnets not influencing women

It's well known that women are highly engaged with social media. They blog, they review, they socialize on networks such as Facebook. But what's not so well-known is that they aren't particularly influenced by brands present in those spaces.... >>

BizReport | Social Marketing August 05, 2009

Study: Socnets important to women

Research shows that social networks are important to women, but not just for keeping in touch with friends or keeping tabs on the children. More and more women are using social networks to network professionally and promote their business and... >>

BizReport | Social Marketing August 03, 2009

Social networks a hit with women

Social media has proved to be a hit with women and recent research is touting the medium as one of the best ways to engage with them online.... >>

BizReport | Mobile Marketing June 29, 2009

Study: Young women connected to mobiles

When it comes to all of the technology available to them, young women say the mobile phone is the most important, giving marketers an 'in' on which devices should be targeted for advertising. According to the latest information from the... >>

BizReport | Internet May 11, 2009

Web usability study reveals need for speed

Men like it fast and easy while women prefer easy and accessible. What am I talking about? Web usability. New research from Southern Illinois University has found that there are specific gender differences when it comes to surfing preferences.... >>

BizReport | Blogs & Content May 07, 2009

Study: Women use blogs, not socnets, to source information/opinion

Women are using social media more than ever before to compare prices, post product recommendations and keep in touch with others, but there appears to be a dividing line when it comes to which media they use for each activity.... >>

BizReport | Social Marketing February 09, 2009

Is Facebook going gray?

Barbie's not the only 50 year old woman to join in the fun on Facebook. Along with the iconic doll, many older women are logging on to the social networking phenomenon. ... >>

BizReport | Research November 06, 2008

Study uncovers Digital Divas

Women outnumber men on the Internet, so it's no surprise that more and more studies are being conducted into the behavior of women in the digital world. A recent study delved deep to discover a demographic that is gadget-heavy, tech-savvy... >>

BizReport | Research September 16, 2008

Female gamer demographics, growth among girls and grannies

Dress-up and doily-making have been replaced by digital activities such as virtual worlds and card games. comScore has put figures against the obvious trend that girls and women are just as likely to be found participating in online games as... >>

BizReport | Search Marketing July 07, 2008