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BizReport | Research archives July 01, 2014

Brits unable to recognize top women in tech

In memory of the thousands of women who worked at Bletchley Park during World War 2, McAfee conducted a survey among Brits to see which, if any, women in today's world of technology were well known.... >>

BizReport | Social Marketing April 30, 2014

Social media gives women the reassurance to travel solo

More women are heading off on vacation on their own, according to new research, and social media is one of the factors boosting their confidence to do so. ... >>

BizReport | Social Marketing March 05, 2013

4 in 10 North American women on social media decreasing, ceasing engagement

Women are influential in the realms of social media and, as major influencers of purchasing decisions, they are an important demographic to marketers. However, could their numbers on social networks be dwindling?... >>

BizReport | Research archives September 23, 2011

Study: Women more dialed in to social

Talking on the phone, chatting over email or commenting on status updates through social networks. In many cases it is easier to stay connected with friends and family when it fits into a schedule - chatting over email for instance... >>

BizReport | Advertising archives July 07, 2011

Study: Where to engage overworked, over-stressed women

When it comes to having it all, most global women say they are closer to getting what they want. But having it all comes with more than a great job and family life. According to a new report from Nielsen,... >>

BizReport | Ecommerce archives August 04, 2010

Women, particularly moms, are shopping online from work

Even being at work can't stop women from shopping. According to new research from AOL Advertising with OTX, plenty of women manage to slip in a bit of retail therapy while sat at their desk, particularly on Fridays.... >>

BizReport | Social Marketing July 29, 2010

Socnets pulling in more women than men

When it comes to social networks women are once more proving they are just more social. According to new research from comScore women are more active in the social space than men. Researchers found that social networks, on a global... >>

BizReport | Social Marketing July 08, 2010

Facebook: It's addictive

Facebook is now on-par with chocolate, shoe shopping and chatting with friends where women are concerned. While most women only joke half-heartedly about being addicted to shoes, chocolate or chatting, they aren't joking about a new addiction: social networking. Specifically,... >>

BizReport | Social Marketing February 16, 2010

Women who play online social games won't pay for the pleasure

A new report from Q Interactive found that online social games are popular with women, but they don't like being labeled "gamers" and don't even think of asking them to pay to play.... >>

BizReport | Social Marketing December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase... >>

BizReport | Social Marketing September 02, 2009

Brand marketing on socnets not influencing women

It's well known that women are highly engaged with social media. They blog, they review, they socialize on networks such as Facebook. But what's not so well-known is that they aren't particularly influenced by brands present in those spaces.... >>

BizReport | Social Marketing August 05, 2009

Study: Socnets important to women

Research shows that social networks are important to women, but not just for keeping in touch with friends or keeping tabs on the children. More and more women are using social networks to network professionally and promote their business and... >>

BizReport | Social Marketing August 03, 2009

Social networks a hit with women

Social media has proved to be a hit with women and recent research is touting the medium as one of the best ways to engage with them online.... >>

BizReport | Mobile Marketing June 29, 2009

Study: Young women connected to mobiles

When it comes to all of the technology available to them, young women say the mobile phone is the most important, giving marketers an 'in' on which devices should be targeted for advertising. According to the latest information from the... >>

BizReport | Internet May 11, 2009

Web usability study reveals need for speed

Men like it fast and easy while women prefer easy and accessible. What am I talking about? Web usability. New research from Southern Illinois University has found that there are specific gender differences when it comes to surfing preferences.... >>

BizReport | Blogs & Content archives May 07, 2009

Study: Women use blogs, not socnets, to source information/opinion

Women are using social media more than ever before to compare prices, post product recommendations and keep in touch with others, but there appears to be a dividing line when it comes to which media they use for each activity.... >>

BizReport | Social Marketing February 09, 2009

Is Facebook going gray?

Barbie's not the only 50 year old woman to join in the fun on Facebook. Along with the iconic doll, many older women are logging on to the social networking phenomenon. ... >>

BizReport | Research archives November 06, 2008

Study uncovers Digital Divas

Women outnumber men on the Internet, so it's no surprise that more and more studies are being conducted into the behavior of women in the digital world. A recent study delved deep to discover a demographic that is gadget-heavy, tech-savvy... >>

BizReport | Research archives September 16, 2008

Female gamer demographics, growth among girls and grannies

Dress-up and doily-making have been replaced by digital activities such as virtual worlds and card games. comScore has put figures against the obvious trend that girls and women are just as likely to be found participating in online games as... >>

BizReport | Search Marketing July 07, 2008

Women rely on Internet for health information

Two out of three Internet users seek out health information online rather visit the doctor, according to a recent survey by Burst Media, and women are the most prolific searchers in this category. ... >>

BizReport | Ecommerce archives September 07, 2007

Men enjoy shopping experience more than women

Men and women have very different attitudes towards the retail experience, according to research in the U.K. by instant feedback company Fizzback.... >>

BizReport | Research archives March 06, 2007

Report: 66% online games bought by women

Forget the picture of a teenage boy sitting in a dark room playing video games. According to a report from Telephia, women are increasingly playing and purchasing online games.... >>

BizReport | Blogs & Content archives February 28, 2007

"Mommy Blogs" take viewers away from morning television

Women are turning off morning television programming and logging on to blogs.... >>