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BizReport | Research archives March 20, 2009

Report: U.S. SMBs to change spending habits

A new study shows that SMBs across the U.S. are spending an increasingly significant wedge of their marketing budget online, a trend which is set to continue.... >>

BizReport | Advertising archives March 19, 2009

New banner ad units make celebrity endorsements affordable

Recent surveys have shown that while consumers are being turned off by companies that sponsor sporting celebrities, especially those companies that are receiving bail out funds or are struggling financially, endorsement by famous athletes does increase brand favorability and purchase... >>

BizReport | Ecommerce archives March 05, 2009

Product videos gain popularity among consumers and retailers

Product videos are increasingly being used by online retailers and, according to recent research, many plan to implement this most engaging and evolving marketing tool over the coming year. ... >>

BizReport | Social Marketing February 28, 2009

Forrester: B2B buyers active in social media

If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research.... >>

BizReport | Trends & Ideas archives February 26, 2009

Nielsen: America's video consumption at all time high

America's appetite for video isn't waning, according to new findings from Nielsen. If anything, it increased to record levels in the final quarter of 2008, as consumers digest programming on television, the Internet and their mobile devices.... >>

BizReport | Ecommerce archives February 23, 2009

Adobe: Social and rich media popular areas of investment in 2009

Rich media and social networking technologies top the list of web marketing investments being planned by e-commerce businesses this year, according to the results of Adobe's third annual Scene7 survey. ... >>

BizReport | Search Marketing February 19, 2009

Yahoo launches Rich Ads in Search

Five years ago today, Yahoo launched its own search engine. Today, in an attempt to win back paid search from rival Google, Yahoo will launch a new search service for advertisers - Rich Ads in Search. ... >>

BizReport | Research archives January 12, 2009

Quarter of Americans watch video on mobile phones

Cisco's Visual Networking Index Pulse Survey, which assesses the video and television watching behavior and attitudes of consumers worldwide, found that Americans watch more television than Germans, Swedes and urban Chinese. No surprise there. ... >>

BizReport | Mobile Marketing January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions.... >>

BizReport | Trends & Ideas archives August 07, 2007

Weather.com launches ad-friendly video player

Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages.... >>

BizReport | Trends & Ideas archives March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows.... >>

BizReport | Advertising archives February 02, 2007

McDonald's launches talent search on YouTube

Joining CBS in its use of YouTube to promote contests is fastfood giant McDonald’s.... >>

BizReport | Internet November 24, 2006

CBS Broadcasts on YouTube Popular with Users

After uploading over 300 clips to YouTube since mid-October, CBS's online audiences have rocketed..... >>

BizReport | Trends & Ideas archives October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. ... >>

BizReport | Email Marketing September 22, 2006

EmailFilm Offers Video Technology For Emails

A firm that itself is not active in email marketing may have created breakthrough technology for this market segment by creating light, user friendly, video email programming. It has applied for a patent on its technology that converts standard video... >>

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