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BizReport | Trends & Ideas archives November 24, 2014

Netflix dominates U.S. peak Internet traffic

While Amazon may have doubled its share of video streaming over the past 18 months, Netflix is now the main driver of US web traffic responsible for over a third of broadband data, according to a new report from Sandvine.... >>

BizReport | Blogs & Content archives November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert... >>

BizReport | Ecommerce archives October 28, 2014

Halloween is the biggest make-up event of the year on YouTube

Beauty videos are a popular topic on YouTube but, according to recent figures released by Google Think Insights, Halloween is when make-up tutorials are at their most popular.... >>

BizReport | Advertising archives October 23, 2014

Brands: How to use in-memory tech to increase personalization

Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way... >>

BizReport | Research archives October 02, 2014

Survey: Most create videos as keepsakes

A new survey out from Animoto indicates most consumers who create video clips are doing so to capture a memory. According to researchers 72% of consumers create video as keepsakes, and 80% make these videos to keep in touch with... >>

BizReport | Advertising archives August 15, 2014

Twitter testing video ads

Twitter is experimenting with video ads that look like Tweets in users' content feed in an attempt to better monetize the platform.... >>

BizReport | Social Marketing June 24, 2014

Facebook tweaks newsfeed video ranking

As more marketers and advertisers play with video formats, Facebook has announced it is giving more weight to them in the newsfeed algorithm. The change will determine what the social network's users see from both their friends and brands. ... >>

BizReport | Blogs & Content archives June 23, 2014

Report reveals 532% increase in mobile video viewing in two years

Almost a quarter of video viewing now takes place on a mobile device, according to a new report from online video technology firm Ooyala. ... >>

BizReport | Advertising archives May 13, 2014

Nectar to boost mobile video ad views with points reward

If you want mobile users to watch your video ads, you could always reward them. That's what the UK's largest loyalty program, Nectar, is hoping to achieve with its new partnership with ad start up Adpoints.... >>

BizReport | Internet March 31, 2014

Two audiences for iSTB marketing revealed

Marketers of Internet set-top boxes and those in related industries are currently marketing to too young an age group. New research by The Diffusion Group has revealed two main target audiences - early-Millennials and late-Boomers.... >>

BizReport | Ecommerce archives March 17, 2014

Online video fosters consumer trust

Consumers love video and believe that companies that produce videos are more trustworthy and engaged with their customers, according to new data released by online video firm Animoto. ... >>

BizReport | Advertising archives February 24, 2014

Don't read this article about a successful video ad

More often than not, if you ask someone not to do something, they'll go ahead and do it anyway - and that includes watching ads, according to the recent success of an ad by the team behind food delivery app... >>

BizReport | Viral Marketing April 13, 2011

British SkyBroadcasting taps FreeWheel for video ads

British SkyBroadcasting (Sky) has tapped video technology hub FreeWheel to serve video advertising across several of its platforms and services. The move was preceeded by FreeWheel's opening of an office in London. Sky is the leading pay television provider in... >>

BizReport | Research archives January 04, 2011

Study finds TV time, Online time equal

When it comes to leisure time a shift is occurring with American consumers. According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. Researchers found that consumers are... >>

BizReport | Ecommerce archives May 25, 2010

Video reviews - the next generation of word-of-mouth

Product reviews are now truly ensconced in e-commerce. Consumers seek them out to aid making a purchase decision and savvy online retailers welcome them - good or bad. VideoGenie is taking online product reviews a step further and enabling consumers... >>

BizReport | Advertising archives May 17, 2010

Top Google exec claims half of advertising will be digital

A top Google executive has made the bold claim that 50% of advertising will be digital in the next five years as advertisers move more of their budgets towards online and mobile activity.... >>

BizReport | Mobile Marketing May 12, 2010

Advertisers divert budgets to mobile

The mobile audience appreciates and engages with branded apps, while video via mobile is also popular, so it's no wonder that marketers are looking to boost their mobile ad budgets over the coming year and are eyeing these formats excitedly.... >>

BizReport | Advertising archives May 11, 2010

Study: Media buyers like knowing where ads will be placed

Several recent advertising forecast updates indicate that more ad budgets will be pushed into the online space throughout 2010 as the US economy recovers. Where exactly these budgets will be placed is still a guessing game, but one report indicates... >>

BizReport | Trends & Ideas archives April 22, 2010

KIT digital: Marketers eye video strategies on iPad

It hasn't taken long for the business community to consider developing strategies for the iPad. In fact, a recent survey found that over three-quarters of American business executives consider an iPad video strategy an important element of their business' future... >>

BizReport | Advertising archives September 09, 2009

eXelate adds video ad networks to exchange

Want more from that next online video campaign? The right targeting could be a huge benefit for brand marketers in the video space and a new program from eXelate could be the key. eXelate has launched a new 'Access +... >>

BizReport | Social Marketing July 29, 2009

Forrester: Socnets more popular than IM and Internet radio

While all around it social networks come and go, Facebook continues to dominate the scene. A scene which, says Forrester Research, continues to attract Internet users while blogs and instant messaging channels stagnate.... >>

BizReport | Advertising archives April 24, 2009

EIAA: European marketers upping online ad budgets in '09

Despite the recession, or more likely because of it, the majority of businesses in Europe are increasing online marketing budgets at the expense of traditional areas.... >>

BizReport | Internet April 16, 2009

Pew: Internet major source of U.S. election information

While television remains the top source for U.S. election news, the Internet now rivals newspapers, according to a new survey from the Pew Research Center's Internet and American Life Project. ... >>

BizReport | Advertising archives April 08, 2009

British Internet users realize free means ads

KPMG has published a report that found British Internet users are 'happy' to watch ads online or on their mobile as long as they can get content such as music or video for free. ... >>

BizReport | Advertising archives March 25, 2009

YouTube's large format ads a hit with movie studios

Movies have a way of making everything seem bigger and bolder, and now their ads are going that way, too. YouTube recently experimented with the use of larger masthead ads for studios and networks, and now Lionsgate Pictures is getting... >>

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