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BizReport | Internet January 26, 2017

Massive Twitter botnet uncovered

Two cybersecurity experts have stumbled across a Twitter botnet consisting of more than hundreds of thousands of automated accounts. Created within just a few days in 2013, the massive botnet has been silent for four years. ... >>

BizReport | Social Marketing October 18, 2016

Oxford University study reveals presidential battle of the bots on Twitter

A University of Oxford study has found that, while Donald Trump may have appeared to win the war of words on Twitter following the latest Presidential debate, nearly a third of all those pro-Trump Tweets may actually have come from... >>

BizReport | Social Marketing March 23, 2016

London takes top spot on Twitter

You may want to wake up in a city that never sleeps, or lose your heart in Paris, but on social media the city that beats out all the others in the world... is London. ... >>

BizReport | Advertising archives March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction.... >>

BizReport | Social Marketing December 01, 2015

Why your Twitter button lost its count

Once upon a time, the Twitter button was the only button on the web. Today it is often crowded out by a number of others. Recently, Twitter joined the crowd and removed the Tweet count, and here's why. ... >>

BizReport | Social Marketing June 23, 2015

Yesmail: Facebook rules despite slowing growth

Facebook's slowing growth isn't stopping new businesses from signing on to the social networking giant. That is the takeaway from new Yesmail data which indicates 98% of retail brands are now on Facebook even though newcomer Instagram is growing at... >>

BizReport | Social Marketing May 20, 2015

CEOs have identified which social networks work for them

Social media is being used by CEOs of top companies more today than ever before, but those top executives have their favorites, according to new research from PR agency Weber Shandwick.... >>

BizReport | Social Marketing April 14, 2015

Expert: What brands need to know about Twitter's update

Twitter has announced plans to change how they interact with businesses and brands using their platform - namely their 'firehose partners'. What does this mean for businesses on the social network?... >>

BizReport | Social Marketing March 25, 2015

Twitter gets tough on trolls

Threatening, offensive and abusive Tweets may soon become a thing of the past thanks to a new 'quality filter' launched this week. ... >>

BizReport | Social Marketing February 26, 2015

Twitter responses to customer queries slow and sloppy

Yet more research reveals low, slow and sloppy responses to customer queries made on social media. BDRC Continental's research focuses on responses via Twitter.... >>

BizReport | Social Marketing June 26, 2014

Wimbledon serves up social for 2014 tournament

Wimbledon is putting the ball firmly in the hands of its social media audience this year with a comprehensive Twitter campaign to drive engagement and manage the hoards of fans that are attending or watching via digital media. ... >>

BizReport | Social Marketing April 16, 2014

44% of Twitter's 982 million accounts never used

Twitter's 'dark pool' could be as much as 44% of account holders, according to recent statistics reported by Twopcharts.... >>

BizReport | Social Marketing April 07, 2014

Twitter extends Pinned Tweets to selected high-profile Tweeters

Facebook has long provided Page and Group owners with the ability to 'pin' a post to the top of a newsfeed, and now Twitter is providing such a feature for a select number of high-profile Tweeters... >>

BizReport | Email Marketing March 26, 2014

Twitter a 'dangerous game' for companies neglecting their presence

Companies that establish a presence on Twitter and then fail to use the channel to foster engagement with consumers are playing a dangerous game, according to a new multichannel customer experience report from Eptica.... >>

BizReport | Social Marketing March 26, 2014

Study: UK brands find Twitter ineffective

Brands may like it when customers call them with questions or problems related to their product purchases, but consumers don't like making that call. Data supports that more and more shoppers are turning to websites, email and even social networks... >>

BizReport | Social Marketing March 13, 2014

Photos, video enhance Twitter engagement

It has been revealed that 140 words alone are not enough on Twitter. In order to boost engagement you need to add in a little more like a photo, a hashtag or a quote.... >>

BizReport | Social Marketing March 12, 2014

Twitter testing click-to-call

Is Twitter an environment in which consumers will use a click-to-call button? The developers certainly think so and the feature is set to be launched soon.... >>

BizReport | Social Marketing March 05, 2014

Newsbrands and Twitter are stronger together

Six out of 10 Twitter users Follow a newspaper or respected journalist on the microblogging platform, even Following publications they wouldn't normally read in print, according to a new study from Newsworks. ... >>

BizReport | Search Marketing February 13, 2014

83% of businesses recommend use of Twitter as marketing tool

New research from Nielsen reveals that the vast majority of small and medium sized businesses in the UK recommend the use of Twitter, saying it's a powerful business tool and a productive use of company time. ... >>

BizReport | Advertising archives December 06, 2013

Twitter ups ad relevancy with Tailored Audiences

Marketers can now reach users on Twitter who have previously shown interest in their brand or product online and the results from beta testing show just how effective retargeting on the social platform can be. ... >>

BizReport | Social Marketing October 30, 2013

Reports: SMBs helped by social media, held back by aging PCs

Small businesses are among the first to rapidly adopt promising new technologies like social media. But new data indicates they may also be harmed by technology - or the lack thereof. ... >>

BizReport | Social Marketing October 16, 2013

New Twitter 'direct message' option added

Twitter users will soon be able to receive direct messages from any Follower, even if the Follow hasn't been reciprocated. But don't panic, Twitter has left the decision to open up direct messages in users' hands.... >>

BizReport | Social Marketing September 04, 2013

Twitter allows users to customize Tweet audience

Lately we have seen how Facebook has been taking on some Twitter-esque features. Now, Twitter has adopted some features from the social networking behemoth including 'Protected Tweets'.... >>

BizReport | Social Marketing September 03, 2013

Researchers concerned alcohol brand Tweets reaching underage audience

Twitter is an efficient platform on which to promote products. However, researchers from an Australian University believe the social marketing of one product in particular should be far better regulated - alcohol. ... >>

BizReport | Social Marketing August 29, 2013

Twitter tests selected in-text auto-Tweets with New York Times

Hot on the heels of Twitter's announcement of Related Headlines, a feature that automatically lists relevant stories alongside Tweets, comes the microblogging platform's experiment with highlighted Tweet text. ... >>

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