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BizReport | Email Marketing January 23, 2018

Big brand turns over email subject line copywriting to AI

Would you trust AI with your brand voice and email subject lines? That's exactly what Virgin Holidays in the UK has done, and with promising results, too. ... >>

BizReport | Ecommerce January 18, 2018

The rising cost of retail returns fraud

As online shopping transactions increase, and businesses try to make the returns process attractive to consumers, so attempts at retail fraud also increase. New research puts a figure on the cost to retailers and their employees. ... >>

BizReport | Trends & Ideas January 15, 2018

Consumer expenditure via voice assistants to rise significantly

Voice is the new keyboard, the new click. Recent research shows that user spending through voice assistants could increase sixfold in the next three years and those who already use voice assistants are using their smartphones less. ... >>

BizReport | Trends & Ideas January 11, 2018

Travel firms introduce facial recognition destination searching

Marketers can't read consumers' minds - yet - but advances in facial recognition technology can let them read your face. Read on to find out how facial recognition technology has already begun to make an impact in the travel industry.... >>

BizReport | Trends & Ideas January 09, 2018

Should you really be jumping on new tech bandwagons?

I am sure you have been reading all the New Year articles about what new technologies marketers can harness to delight and acquire new customers and keep existing customers happy. But, new research suggests that hopping on the new technology... >>

BizReport | Ecommerce December 11, 2017

Consumer delivery demands call for new models

Just how important is delivery speed to online shoppers? Research from both sides of the Atlantic reveals it's very important - more important than cost in some cases - and how speed of delivery is leading many companies to look... >>

BizReport | Trends & Ideas December 07, 2017

Set-jetting increasing as fans flock to TV show locations

Forget jet-setting, today's trend is for set-jetting as more and more consumers choose their holiday destination based on a favorite movie or television show. ... >>

BizReport | Trends & Ideas August 02, 2017

TENGs - turn your clothing into a power source

Is the battery life of your mobile holding you back? Do not fear. Researchers at the University of Surrey in the UK are developing technology that will turn your wardrobe into a battery pack. ... >>

BizReport | Internet July 18, 2017

Forecast: 2017 peak year for video viewing on fixed devices

Driven by an increase in viewing on mobile devices, online video viewing is forecast to experience double-digit growth this year, according to the latest Online Video Forecast from digital agency, Zenith. ... >>

BizReport | Email Marketing July 18, 2017

Have emoji lost their email marketing mojo?

One made it into the dictionary in 2015, but are emoji still as effective a marketing gimmick as they were just a year ago? No, according to new research from Mailjet. ... >>

BizReport | Advertising July 17, 2017

MediaRadar: Programmatic purchases down, native up

Brand safety concerns have led to a significant drop in the purchase of programmatic ads, according to a new report from MediaRadar. ... >>

BizReport | Trends & Ideas July 10, 2017

Report: 673% increase in cyber attacks against UK corporate databases

A new report claims cyber attacks targeting UK businesses has risen significantly during the second quarter of 2017. ... >>

BizReport | Advertising July 03, 2017

Podcast ad revenues forecast to double

A new IAB study reveals significant growth in podcast ad revenues during 2017 as more marketers take notice of this growing channel.... >>

BizReport | Search Marketing June 26, 2017

Marketers unprepared for AI, voice search

Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge. ... >>

BizReport | Internet June 23, 2017

IC3 Report: Email compromise scams account for greatest financial loss

Business and email compromise scams represented over a quarter of financial loss totals in 2016, according to the FBI's Internet Crime Complaint Center's latest Internet Crime Report. ... >>

BizReport | Trends & Ideas May 31, 2017

UK may join Germany imposing fines for social media moderation failings

Pressure is increasing on social media channels to address the issue of online extremism and other unacceptable content with the news that the UK government is floating the idea of issuing fines. ... >>

BizReport | Ecommerce May 26, 2017

Consumers want more attention from brands during and after purchase process

The importance of personalization is highlighted in new research commissioned by technology group Ricoh Europe. ... >>

BizReport | Ecommerce May 24, 2017

Shoppers want more connected shopping mall experience

Consumers are demanding more from shopping centers that move them seamlessly across channels, including a single loyalty program and a central click-and-collect pickup hub. ... >>

BizReport | Trends & Ideas May 17, 2017

Travel tech: Chatbot use on the rise

Chatbot use is on the rise within the travel industry, according to new research from travel search engine Kayak.co.uk, although it is far from mainstream with the majority of consumers having never heard of them. ... >>

BizReport | Social Marketing May 17, 2017

UK: Communications and social increasingly dominate app time

The communications and social media app category is the fastest growing in terms of time spent in-app over the last six months, according to measurement firm, Verto Analytics, reflecting a change in app use behavior. ... >>

BizReport | Loyalty Marketing May 12, 2017

Customers want humans, not chatbots, to resolve customer service issues

Juniper Research predicts that the use of chatbots will save organizations more than $8billion a year by 2020, but at what risk to the customer experience?... >>

BizReport | Ecommerce May 11, 2017

Research reveals significant demand for augmented-reality changing rooms

As reports surface that consumer expectations of in-store tech are not being met, a new study reveals a considerable demand for augmented-reality changing rooms. ... >>

BizReport | Advertising May 10, 2017

Time spent watching eSport rose 19% in 2016

By 2021, eSports will attract more than $1billion in ad revenue as audiences grow and brands take notice, according to IHS Markit's latest report. ... >>

BizReport | Trends & Ideas May 08, 2017

PINs and passwords make way for biometrics on mobile

A new report by ABI Research into the biometric technologies market predicts that, by 2022, nearly all smartphones will feature fingerprint sensors and Juniper Research forecasts that the number of mobile payments authenticated by biometrics will rise significantly this year.... >>

BizReport | Advertising May 05, 2017

Report predicts significant rise in audience ID ad spend

Ad spend on audience IDs is set to triple in the next few years, according to new data released by Yahoo and Enders Analysis. ... >>

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