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BizReport | Social Marketing May 22, 2013

Drama, inane ramblings and parents turn teens off Facebook

A new study suggests that today, many teens only maintain a Facebook profile as a placeholder and instead express themselves on the likes of Twitter and Instagram. It appears that too much 'drama' and snooping parents are putting youngsters off... >>

BizReport | Social Marketing May 03, 2013

Social media influences mass affluent consumers

Whether in the accumulating wealth life stage, about to retire, or retired, research has found that mass affluent consumers use, and are influenced by, social media. ... >>

BizReport | Trends & Ideas April 23, 2013

Will recent u-turns on telecommuting policy reverse the trend?

The number of companies with employees working remotely has risen significantly in the last few years. Will recent policy change by two big firms, Yahoo and Best Buy, reverse that trend or are those companies simply responding to their own... >>

BizReport | Social Marketing April 19, 2013

Brits spend 62 million hours each day on social networks

A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter.... >>

BizReport | Internet March 04, 2013

Air passengers to spend $1.5 billion on in-flight connectivity by 2015

In recent years, both passenger numbers and in-flight WiFi demand have increased. People are used to having access to the web wherever they go via their smartphones, tablets and laptops; and they now expect that connection to the web whilst... >>

BizReport | Mobile Marketing January 22, 2013

Has the Nexus 7 out-sold the iPad in Japan? Maybe not...

I'm using my Christmas money to buy a new device and have plonked for Google's Nexus 7 tablet. It appears I'm in good company because, according to a recent report, it's the device of choice for Japanese consumers. Or is... >>

BizReport | Trends & Ideas January 15, 2013

IBM predicts birth of a trend - steampunk

Retailers are constantly on the lookout for the 'next big thing' and, according to IBM, it's becoming easier for these trends to be spotted way before markets become saturated thanks to the use of social and sentiment analysis. IBM thinks... >>

BizReport | December 18, 2012

New Android app helps you spend a penny

I don't know about you, but I tend to leave my smartphone well alone when I'm in the toilet. However, if I had a few thousand dollars to spare, I could be persuaded to fiddle with my phone in the... >>

BizReport | December 05, 2012

Survey: Australian agencies and advertisers embrace affiliate marketing

Australian affiliate network, dgmAustralia, has released the findings of their latest benchmark survey which shows 3 out of 5 retailers have increased their affiliate marketing spend.... >>

BizReport | November 28, 2012

Black Friday: ScanLife records busiest QR code scanning day ever

Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic.... >>

BizReport | Advertising October 08, 2012

Top 3 ways to improve sales through 2012 holidays

We're still more than a month from the official kick-off to the 2012 holidays - Black Friday - but savvy marketers are already making plans for better performances. Here are SundaySky's top three tips for improving websites in preparation for... >>

BizReport | Ecommerce June 20, 2012

UK boasts many online shoppers but few firms do business online

The European Commission's latest Digital Agenda Scoreboard reveals that, despite the majority of the UK population using the Internet to shop, very few British firms do business online.... >>

BizReport | Research May 29, 2012

How context, hyper-local targeting increase campaign ROI

A new study shows how context and a healthy dose of hyper-location information can be used to help brands engage over mobile devices. Jumptap, PlaceIQ and Hill Holiday worked together on this campaign for a national retailer. Some interesting takeaways... >>

BizReport | Social Marketing May 18, 2012

18 million Brits turn to social media for customer service needs

Social media could one day oust call centers as the place for consumers to go to air their grievances towards a company, according to a new consumer survey by Fishburn Hedges and Echo Research.... >>

BizReport | Advertising February 13, 2012

Platform builds custom audience segments

A new data launch from eXelate, called maX Data allows advertisers to create customized, unique audience segments with which to target online campaigns. According to the company three to five times improvement can be found using the solution.... >>

BizReport | Social Marketing February 01, 2012

Pinterest drives almost as much traffic as Twitter, Google

The image-based social network is driving referral traffic to websites and blogs at an incredible rate of knots, ranking above the likes of Google+ and YouTube, according to new statistics from social firm Shareaholic. ... >>

BizReport | Ecommerce January 23, 2012

GfK: New breed of shoppers are Xtreme

What happens when austerity and financial concerns combine with technology? According to new research from GfK it creates Xtreme online shoppers.... >>

BizReport | Mobile Marketing November 30, 2011

QR Code scanning stumps college students

QR Codes have long been touted as the next hip thing in advertising and marketing but one particularly valuable segment of society just isn't getting with the program. New research from youth marketing agency Archrival reveals that the majority of... >>

BizReport | Ecommerce October 31, 2011

PayPal/Capablue partnership enables online payments via TV

A new partnership between PayPal and video-on-demand agency Capablue will enable UK television viewers to make small online payments via their set. ... >>

BizReport | Trends & Ideas October 07, 2011

15% of Americans own e-reader, 15% more want one

E-readers are becoming increasingly popular with current data putting ownership at 15% of Americans, according to a recent poll by Harris Interactive.... >>

BizReport | Internet August 26, 2011

Survey: 70% YoY rise in online shoppers across India

An extensive survey across cities and villages in India by market research firm JuxtConsult reveals a shift in online purchasing behavior that bodes well for the future of online shopping in the country.... >>

BizReport | Mobile Marketing July 22, 2011

ScanLife's barcode scan processing numbers soar

Mobile barcode firm ScanLife reveals it's now processing more than one barcode scan per second. One year ago it was processing just 10 per minute. ... >>

BizReport | Ecommerce June 27, 2011

Consumers delay back-to-school spending, banking on last-minute offers

Many consumers intend to do their back-to-school shopping even later this year than they did in 2010. Why? They're hoping to take advantage of last-minute deals online, according to shopping website PriceGrabber. ... >>

BizReport | Internet May 11, 2011

Half of Internet users in India only access web via mobile

For many people around the globe mobile Internet is the only access method. This group is referred to as Mobile Only Internet Users, or MOIUs and India has emerged as having the second-largest base of these users in the world... >>

BizReport | Ecommerce November 02, 2010

Google gives marketers Christmas insights via new website

Marketers who want to keep their finger on the pulse of what consumers are searching for, what they are buying and what they plan to buy for the 2010 holiday season should check out Google's new website - ThinkHoliday. ... >>

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