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BizReport | Mobile Marketing April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.... >>

BizReport | Ecommerce April 17, 2013

Mobile blurs shopping gender stereotypes

Mobile is changing the way consumers shop and, according to new global research released by Kantar Media, the technology is blurring gender shopping stereotypes.... >>

BizReport | Trends & Ideas April 15, 2013

212% rise in mobile social ecommerce interaction

The role of mobile in the consumer review process has increased significantly over the last 18 months, according to new research from Econsultancy, further highlighting the need for brands and retailers to provide a seamless mobile experience. ... >>

BizReport | Mobile Marketing March 22, 2013

Men prefer gaming on consoles, women on smartphones

Following on from recent research by Mintel that revealed more girls in the U.K. use smartphones than boys, who instead prefer gaming consoles and PCs, is an online survey in the U.S. from Frank N. Magid Associates and PlaySpan that... >>

BizReport | Mobile Marketing March 20, 2013

Snap happy mobile banking customers deposit checks via photos

The massive rise in adoption of mobile devices, and a growing acceptance of push mobile banking, is driving more consumers to pay their bills and deposit checks via smartphones and tablets. ... >>

BizReport | Mobile Marketing March 18, 2013

US homes house over half a billion Internet-connected devices

The number of connected devices in U.S. households has grown to more than half a billion, according to new data from The NPD Group's Connected Home Report, with increases in tablet and smartphone penetration driving up the numbers.... >>

BizReport | Mobile Marketing March 13, 2013

Are your online surveys mobile-friendly?

It's all about optimizing for mobile in today's on-the-go world. But, what about online surveys? According to SurveyGizmo's latest benchmark report, a significant rise in the number of surveys completed on a mobile device means they need a mobile makeover,... >>

BizReport | Mobile Marketing March 13, 2013

Bill payments migrating from desktop to tablet

A new report from Juniper Research reveals the numbers of people using tablets to pay bills online is set to soar come 2017. ... >>

BizReport | Ecommerce March 08, 2013

Websites receive more traffic from tablets than smartphones

The most recent Adobe Digital Index, released today, reveals that websites around the globe now receive more traffic from tablets than from smartphones. ... >>

BizReport | Email Marketing March 05, 2013

Half of commercial emails will be opened via mobile by year end

Optimizing email for mobile is no longer an option, it's a necessity. According to new data from Knotice, most brands can expect to see more than half of their commercial emails opened on a mobile device in the coming six... >>

BizReport | Mobile Marketing February 20, 2013

Mobile video views rose 30% between Q3 and Q4 2012

In their latest annual Video Monetization Report, FreeWheel reveals the significant rise in online videos watched via a mobile device.... >>

BizReport | Search Marketing February 13, 2013

UK advertisers increased mobile paid-search budgets 94% in 2012

As paid-search clicks on mobile increased in the UK during 2012 so advertisers increased their mobile paid-search budgets, according to Marin Software's Mobile Advertising Around the Globe Report.... >>

BizReport | Mobile Marketing January 22, 2013

1 in 4 mobile users plan to up their use of mobile payments in 2013

Mobile devices are working their way into every aspect of daily life. Research from Prosper Mobile Insights found that mobile devices are also helping users make life changes.... >>

BizReport | Mobile Marketing January 22, 2013

Has the Nexus 7 out-sold the iPad in Japan? Maybe not...

I'm using my Christmas money to buy a new device and have plonked for Google's Nexus 7 tablet. It appears I'm in good company because, according to a recent report, it's the device of choice for Japanese consumers. Or is... >>

BizReport | Ecommerce January 10, 2013

Mobile accounted for 11% of ecommerce sales in 2012

With more consumers packing the power of a smartphone in their pocket, or a tablet in their bag, mobile devices are becoming a key, and popular, shopping tool. New research from eMarketer reveals the impact of mobile on last year's... >>

BizReport | December 07, 2012

UK consumers use multiple channels for news updates

A new study from mobile ad network Mojiva reveals Brits are the most frequent users of mobile news in all of Europe with over half checking at least two news sites or news apps each and every day.... >>

BizReport | November 28, 2012

Survey reveals consumers' lack of satisfaction with mobile ads

Marketers need to improve how they leverage mobile technology to engage with consumers because, according to a new report from Millward Brown, attitudes towards mobile marketing aren't currently very positive. ... >>

BizReport | November 14, 2012

Mobile consumers looking for a new car prefer websites to apps

New research from xAd and Telmetrics, using data from Nielsen, reveals differences in how smartphone and tablet users search for a new set of wheels, and how the mobile automotive search audience prefer mobile websites to apps. ... >>

BizReport | Email Marketing October 11, 2012

PC sales projected to fall in 2012 for first time in over a decade

For the first time in over a decade PC sales are dropping, according to new research released by IHS iSuppli, as advances in mobile devices and apps attract the eyes, and pockets, of consumers. ... >>

BizReport | Mobile Marketing October 09, 2012

Mobile surveys vital for genuine point-of-experience customer feedback

Recent research has highlighted the growing role of mobile in customer insight, with more people prefering to give feedback and participate in research from their devices. I asked SurveyMe CEO and founder, Lee Evans, about the advantages of using mobile... >>

BizReport | Advertising October 08, 2012

More research reveals higher engagement levels of tablet users

Recent studies have shown that tablet users are a more engaged and valuable segment of consumers compared to those using personal computers. New research from IgnitionOne provides more evidence of the levels of engagement.... >>

BizReport | Advertising August 22, 2012

'Second screeners' not interacting with ads on TV

Are consumers that use second screens while watching television looking up information on ads shown during a show? Not as much as they're talking to others and discussing the show, finds new research from Deloitte. ... >>

BizReport | Mobile Marketing June 29, 2012

Apple app downloaders 52% more loyal than Android

Consumers who download apps to an iPhone or iPad are far more loyal to those apps than users of smartphones and tablets running Google's Android, according to new data from mobile app analytics firm Localytics.... >>

BizReport | Trends & Ideas June 21, 2012

Ebooks now outsell hardbacks

For the first time ever, ebook revenues have exceeded hardcovers, according to new figures released by the Association of American Publishers.... >>

BizReport | Mobile Marketing June 20, 2012

Consumers want to book airline tickets by mobile

Airlines can attract more mobile customers by allowing them to pay for flights via a mobile device, according to new research from payment processing firm WorldPay. Half of respondents said they would use their smartphone or tablet to purchase an... >>

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