Tablets high on back to school lists

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Retailers with a hand in the consumer electronics niche may see a good payday through the back to school season. That because the bulk of consumers say they’re looking for either a laptop, a tablet – or both – in time for the new school year.

According to a new survey of back to school shoppers:

• 33% of consumers plan to buy a tablet for back to school
• 20% say they’ll buy a new laptop
• 20% plan to buy a laptop and a tablet

For those keeping score that is a 73% majority who say they’ll buy some type of computer; only 33% say they don’t plan to purchase new devices for the 2013 school year.

“Tablets are definitely gaining momentum as an essential device for back to school shopping this season, and it’s no surprise that the iPad remains the most popular tablet,” said Norman Fong, CEO and Co-Founder of BuyVia. “What’s interesting however is that while iPads remain the most popular tablet, PCs reign over Macs when it comes to laptop purchase preferences this year. This could be due to the significant price difference between PC laptops and Macs and an attribute to what parents are willing to spend.”

Of those who say a tablet is on their list, most (39%) say they prefer an iPad.

Meanwhile nearly 40% of shoppers say they’ll do at least some of their back to school buying online; about one-quarter say they’ll ‘do most’ of their shopping online.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.