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BizReport | Advertising May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer.... >>

BizReport | Advertising March 26, 2013

Europe: 77% of consumers engage with outdoor advertising

Outdoor advertising is no longer just about exposure, it's about engagement, too. An annual study by CBS Outdoor International reveals that outdoor advertising is becoming a significant driver of traffic to social media and mobile interaction.... >>

BizReport | Social Marketing March 14, 2013

TripAdvisor first travel review site to reach 100 million reviews

With more than two million tourism businesses in more than 116,000 destinations across the globe, TripAdvisor has announced it is the first travel review website to reach 100 million reviews, a 50% year-on-year increase.... >>

BizReport | Social Marketing March 11, 2013

Millennials share sarcasm, not brands, when supermarket shopping

Supermarkets are not the favorite haunt of Millennials and they're not afraid to share their negative feelings towards the environment on social media. New research from 360i reveals Millennials are far more likely to share sarcastic insights when grocery shopping... >>

BizReport | Blogs & Content February 19, 2013

61% of SMBs do not outsource content creation

A recent survey from online business training company BusinessBolts.com reveals that a growing number of small businesses are using using content marketing, and to great effect. Use of video content is set to rise significantly in 2013. ... >>

BizReport | December 20, 2012

Survey: Email most valued festive marketing channel

When online marketing services supplier eCircle surveyed marketing industry experts as to which channel they thought increased consumer spending during the holiday season, almost all agreed that it was email.... >>

BizReport | October 31, 2012

EIU: By 2022 a third of UK retail will be done online

In their latest report, the Economist Intelligence Unit reveals that at least one third of retail in the UK will take place online 10 years from now.... >>

BizReport | Social Marketing September 11, 2012

Norton: Cybercriminals getting smart with social and mobile

Hackers are getting more devious by the day, according to a new cybercrime report from Norton, and are getting smarter in their use of social media and mobile. ... >>

BizReport | Mobile Marketing April 17, 2012

Impressive stats revealed on Foursquare Day

It's Foursquare Day and the location-based tool is celebrating with the announcement of its latest user and check-in statistics.... >>

BizReport | Mobile Marketing March 12, 2012

Taco Bell uses QR codes, AR in new product launch

Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes. ... >>

BizReport | Internet August 04, 2011

Does your business know what business journalists do online?

It's not just consumers who search the Internet for news. Business journalists also trawl social networks, blogs and microblogging sites to find topics to write about and industry experts to query. Results of the 2011 Arketi Web Watch Media Survey... >>

BizReport | Search Marketing April 15, 2011

4 in 10 smartphone owners check prices in-store

Consumers are still cautious about spending and a new survey from Deloitte reveals many are turning to mobile and social tools to help them spend their hard-earned cash in-store more wisely.... >>

BizReport | Search Marketing February 18, 2011

Google merges social with search results, excludes Facebook

The search engine this week announced that social search results will no longer linger at the bottom of the results page. Now they will be slipped in among other listings. But don't expect to see your friends' Facebook 'Likes' appear... >>

BizReport | Email Marketing July 06, 2010

Report: Email boosts cross-channel sales

Recent research carried out by Lightspeed Research on behalf of e-Dialog found almost six out of 10 people worldwide would be more likely to make an in-store purchase after receiving a marketing email.... >>

BizReport | Blogs & Content May 28, 2010

Why does Twitter refer the most engaged traffic to video content sites?

It looks like online video and micro-blogging is a match made in heaven. New data from TubeMogul shows Twitter outdoes other online giants when it comes to referring engaged traffic to video content and experts concur. But why?... >>

BizReport | Social Marketing December 09, 2009

RatePoint opens email to include social

As marketers look ahead to the New Year many are contemplating the addition of social marketing and hoping the social marketplace will improve the ROI of campaigns. A new offering from RatePoint, a customer service and online reputation management company,... >>

BizReport | Mobile Marketing October 27, 2009

Moms use iPhone as key shopping tool

Wired women are becoming an increasingly popular demographic for marketers to target as this traditionally slow-to-adopt segment empower themselves with new technology. More recently, mobile marketers have been focusing their attention on a growing segment of this demographic - the... >>

BizReport | Ecommerce February 10, 2009

Mobile-friendly recommendation site launched

There's been a lot of talk recently about the increase in use of mobile phones while shopping in-store and the role the mobile Internet plays in providing consumers with the information they need to make a purchase decision. A new... >>

BizReport | Internet January 22, 2009

Is online PC gaming stealing from stores?

While industry commentators talk of rising revenues for the PC gaming industry, a recent report from research firm NPD group showed that retail PC game sales fell again last year. ... >>

BizReport | Viral Marketing December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. ... >>

BizReport | Ecommerce October 28, 2008

Customers seeking product support log on

After flicking through the manual, the Internet is the second port of call for customers looking for product information and support, according to Michael Mace of Rubicon Consulting.... >>

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