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BizReport | Search Marketing July 23, 2013

BRC/Google: Tablet retail searches up 132%

Just-released data from the BRC Google Online Retail Monitor reveals the tremendous rise in retail searches performed on tablets and smartphones in Q2 2013.... >>

BizReport | Mobile Marketing June 18, 2013

IAB UK: Fashion retailers perform best in mobile marketing

Among the top 50 retailers in the UK, it's the fashion sector that has really got to grips with mobile and tablet marketing, according to new research released today by the Internet Advertising Bureau (IAB) UK.... >>

BizReport | Search Marketing June 07, 2013

Google accurately predicts box office hits

Thanks to insights into moviegoers' awareness and intent, Google can predict with astonishing accuracy which films will do well at the box office. ... >>

BizReport | Search Marketing May 01, 2013

BRC: 198% YoY rise in retail search volume via tablets

The latest findings of the British Retail Consortium/Google Retail Monitor reveal that total retail search volumes from UK consumers searching via a tablet have increased significantly.... >>

BizReport | Email Marketing January 10, 2011

Email drives more shoppers to retail websites than social

Social media might be sexy but it's not the best tactic for driving shoppers to your retail website, according to a survey by ForeSee Results.... >>

BizReport | Ecommerce November 02, 2010

Google gives marketers Christmas insights via new website

Marketers who want to keep their finger on the pulse of what consumers are searching for, what they are buying and what they plan to buy for the 2010 holiday season should check out Google's new website - ThinkHoliday. ... >>

BizReport | Social Marketing October 11, 2010

Parents rate socnet's privacy levels "negative"

Parents aren't happy with the job that social networks are doing to protect their children online, according to a new poll from Common Sense Media.... >>

BizReport | Blogs & Content May 28, 2010

Why does Twitter refer the most engaged traffic to video content sites?

It looks like online video and micro-blogging is a match made in heaven. New data from TubeMogul shows Twitter outdoes other online giants when it comes to referring engaged traffic to video content and experts concur. But why?... >>

BizReport | Search Marketing December 10, 2009

Moms consider Google their BFF

Recent research by Google has found that some moms are so attached to searching on Google that they consider the search engine behemoth to be a part of the family or their BFF. In fact, some went so far as... >>

BizReport | Search Marketing October 07, 2009

New study links search and social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged... >>

BizReport | Internet September 18, 2009

OPA: Content is king online

On the Internet, content is king - not social networks or email - but good quality, engaging content, according to new analysis by the Online Publishers Association. ... >>

BizReport | Search Marketing July 17, 2009

Report: Search starting to rebound

If you're looking for good news from the marketing sector, Efficient Frontier has a bit. According to the company's US Search Engine Performance Report, based on Q2 numbers, search engine marketing is beginning to rebound from the bad economy. The... >>

BizReport | Search Marketing July 13, 2009

Will Yahoo's search tool increase their share?

First it was Microsoft's Bing and now Yahoo has a new tool which they'll use to grab some of Google's search share. In July Yahoo unveiled Search Pad, a tool which enables consumers to save search results to a notepad.... >>

BizReport | Search Marketing June 09, 2009

Google Local woos offline local businesses with analytics

Google is encouraging offline small businesses to claim their listing profiles on Google Local by giving them access to a free Google Analytics-esque dashboard.... >>

BizReport | Mobile Marketing May 13, 2009

UK mobile advertising industry growth strong

Two recent reports on the UK's mobile advertising industry show that, despite marketers cutting budgets and global financial distress, both the number of advertisers and the amount being spent is higher than previously expected.... >>

BizReport | Ecommerce May 06, 2009

Coupons increasingly popular with younger consumers

There have been many reports out recently that seem to demonstrate the increasing use of coupons and the general consensus is that their use is up - whether on- or offline. ... >>

BizReport | Search Marketing April 17, 2009

Google introduces one-line sitelinks

Google's blog today carries the formal announcement of one-line sitelinks, scaled-down versions of the two-column link display usually reserved for the top listed search result.... >>

BizReport | Social Marketing March 31, 2009

Newspapers missing out on social media boost

On what seems like a daily basis, bad news about the newspaper industry rolls in - even for online publications. A recent report from Gartner highlights an important reason why online newspapers are having a tough time online.... >>

BizReport | Social Marketing March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better.... >>

BizReport | Ecommerce March 07, 2009

Reluctant shoppers swayed by peer-generated content

Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and... >>

BizReport | Advertising March 02, 2009

Dynamic Display Ads - now that's dapper

You know the old direct marketing mantra - the right offer to the right person at the right time? Well, it's come to display ads, courtesy of Dynamic Display Ads from Dapper.... >>

BizReport | Search Marketing February 25, 2009

Hitwise: Long tail of search gets longer

Internet users today are using longer and longer search queries, according to Hitwise, prompting some marketers to relook at their long-tail strategies. ... >>

BizReport | Mobile Marketing February 18, 2009

Mobile drives Porsche campaign

Luxury car manufacturer Porsche's latest online campaign reached out to consumers via online display ads, search and mobile to emphasize the car's affordability. Despite accounting for just 10% of the overall digital spend, mobile generated almost a quarter of the... >>

BizReport | Advertising February 10, 2009

Forrester: European ad spend to increase only 10%

The predictions aren't exactly dismal but a recent Forrester Research finds that the online ad spend in Europe will increase only about 10% in 2009; that is down from a 30% increase in 2007. What this means is that while... >>

BizReport | Research December 04, 2008

Consumers spend most of online time with content

Content is king online, according to the Online Publishers Association's Internet Activity Index. The OPA announced this week that almost half of consumers' online time in October was spent viewing content as opposed to communications, commerce, community or search. ... >>

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