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BizReport | Advertising archives June 22, 2012

Even during tough times consumers respond to humorous ads

No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen.... >>

BizReport | Ecommerce archives May 25, 2012

UK: Total retail sales fall, online sales rise

The most recent retail sales figures from the Office of National Statistics show that, while total retail sales fell steeply, there was hope and growth in online sales.... >>

BizReport | Ecommerce archives May 16, 2012

Despite recession UK luxury shoppers to spend more in 2012

Higher levels of confidence making purchases online along with increasing levels of good service are driving consumers in the UK to continue spending on premium and luxury goods, despite the country's slide back into recession.... >>

BizReport | Internet June 15, 2010

PriceGrabber: Optimistic consumers believe end is nigh

Many believe the world will end in 2012, while others believe that it's the recession that will end that year, according to a new Consumer Behavior Report from >>

BizReport | Ecommerce archives February 24, 2010

Report: Consumer cutbacks an opportunity for marketers

The recession taught Americans at least one thing: how to save more money, or at least get spending under control. According to a recent Harris Poll, about two-thirds of Americans are buying generic brands and brown-bagging lunch. All because of... >>

BizReport | Ecommerce archives January 14, 2010

British consumers still reeling from ripples of recession

Consumers are still being affected by the financial ripples generated by the recent recession and, just because some media reports claim the recession is over, doesn't mean marketers should abandon brand messages that acknowledge that lean times remain ahead for... >>

BizReport | Advertising archives October 19, 2009

Do ads focusing on the recession turn consumers off?

Does making reference to the recession in an advertisement make consumers feel drawn towards it or turned off? A new survey from Adweek Media and Harris Interactive finds that, on the whole, consumers don't really care. ... >>

BizReport | Ecommerce archives August 26, 2009

Study: Online shoppers seek value, not bargains

According to new research, online shoppers are still hunting for the best prices, but have evolved from "recession shoppers" to "value hunters". ... >>

BizReport | Advertising archives May 20, 2009

Ad-ology: Keep advertising in tough times

Ceasing to advertise during economically challenging times could harm your business, according to recent research from Ad-ology Research. ... >>

BizReport | Social Marketing May 05, 2009

Stay in touch with consumers during recession via socnets

New research has found that economic woes are causing consumers to change the way they spend their time, as well as their money. Social networking continues to play a big part in their lives and savvy businesses will be forging... >>

BizReport | Ecommerce archives April 14, 2009

Even recession can't stop impulse purchases

Despite the recession and an increase in making shopping lists to help them stick to a budget, some consumers can't quell the urge to make impulse purchases, according to a new report from retail consulting firm Miller Zell.... >>

BizReport | Advertising archives March 18, 2009

Major in-game ad firm struggling

Even though video gaming has, thus far, been recession resilient, one of the industry's major in-game advertising companies is in trouble.... >>

BizReport | Social Marketing March 17, 2009

Forrester: Recession won't dampen social media marketing spending

A new report from Forrester indicates that companies are bullish on social media marketing, and over half intend to increase budgets, even assuming the economy is in recession in the next six months.... >>

BizReport | Trends & Ideas archives March 02, 2009

Is the recession forcing consumers to change shopping strategy?

A new survey by research consultancy Shoppercentric has found that the recession is forcing British shoppers to stop and reconsider where and how they shop.... >>

BizReport | Advertising archives January 13, 2009

U.K advertising budgets plummet

As temperatures in the U.K. have plummeted, so are U.K. advertising budgets, according to the Institute of Practitioners in Advertising Q4 Bellwether report, published today (January, 12).... >>

BizReport | Advertising archives December 05, 2008

Internet ad growth forecasts revised down

'Tis the season to the jolly, yet ad forecasts are increasingly gloomy. WPP's GroupM has released online ad spending forecasts for next year and, perhaps unsurprisingly, they have been revised in a downwards direction. ... >>

BizReport | Ecommerce archives October 16, 2008

Spell out delivery costs to avoid 'shipping shock'

To bring some Christmas cheer into the homes of recession-weary British consumers, Amazon has slashed its minimum purchase amount to a third of the usual cost. ... >>

BizReport | Ecommerce archives April 10, 2008

Teens take stock of spending

Even teens are cutting back on their spending. Piper Jaffray’s 15th semi-annual “Taking Stock With Teens” survey found that the amount teens spent on fashion dropped almost 20% YoY.... >>

BizReport | Social Marketing February 08, 2008

Persuasion and conversation key to surviving recession

If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research.... >>