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BizReport | Advertising March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. ... >>

BizReport | Advertising March 10, 2009

Razorfish: Television needs to become more personal

In it's latest Digital Outlook Report, Razorfish reports that television is turning from the mass-marketed distribution channel to one which is more personal and interactive. This is good news for both consumers and for marketers, especially when it is noted... >>

BizReport | Social Marketing February 03, 2009

New survey delves into the lives of digital moms

A two-part report, 'Digital Mom', has been released by Razorfish and CafeMom. It examines the lives of moms in today's digital world. Part one, by Razorfish, concentrates on moms' adoption of emerging technologies and part two, by CafeMom, deals with... >>

BizReport | Social Marketing October 30, 2008

Ads on social networks can drive sales

There are opportunities for marketers to run successful ad campaigns on social networks such as MySpace and Facebook and, if done properly, the majority of social networkers don't find it a turnoff.... >>