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BizReport | November 29, 2012

Multimedia content in press releases increases visibility tenfold

Analysis of press release data by PR Newswire reveals that multimedia content is essential to increase visibility and that, by simply adding an image to a text-only release, visibility can be increased 1.8 times. ... >>

BizReport | Mobile Marketing February 24, 2012

Mobile "user generated ad" launched by Amobee

Windows Phone users could soon get the option to determine which ads they see and when after a new, exclusive ad unit is launched in the second quarter of this year by Amobee.... >>

BizReport | Social Marketing December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum.... >>