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BizReport | Mobile Marketing January 19, 2016

In-store mobile experience rankings reveal much room for improvement

Walgreens, The Home Depot, and Sephora have been ranked the top three retailers in the U.S. in terms of the quality of their in-store mobile experience in DMI's first annual Mobile In-Store Experience Rankings.... >>

BizReport | Mobile Marketing January 15, 2016

Travel: 60% unwilling to go on vacation without a mobile device

A study for Expedia and its business arm Egencia, conducted by Northstar, reveals just how reliant travelers are on their mobile device while on vacation. ... >>

BizReport | Trends & Ideas archives January 14, 2016

Pew reveals what parents of teens do to keep them safe online

Social media has proved to be yet another teen obsession that parents feel they need to monitor - and monitor it they do, according to new research from Pew. ... >>

BizReport | Mobile Marketing January 13, 2016

Hospital patients losing patience with disappointing mobile app experiences

Hospitals across the U.S. are learning a valuable mobile marketing lesson, that simply having a mobile app is not enough, according to new research from Accenture. ... >>

BizReport | Mobile Marketing January 08, 2016

Number of app users reluctant to share personal data is rising

Consumers are increasingly concerned about privacy and security when using mobile apps and this has become the biggest barrier to grown across the mobile ecosystem, according to a new report released by the Mobile Ecosystem Forum (MEF). Many mobile users... >>

BizReport | Trends & Ideas archives January 05, 2016

One in five hotel rooms booked online cancelled

Almost one in five hotel rooms booked online are cancelled, according to data from Booking.com affiliate Dohop. ... >>

BizReport | Advertising archives December 29, 2015

StreamView mobile video ads increase purchase intent by 104%

Analysis of their StreamView mobile video ad format has provided Widespace with some unique insights regarding user behavior and the format's effect on brand metrics. ... >>

BizReport | Mobile Marketing December 17, 2015

Europe outpaces world in mobile video viewing

Mobile video consumption in the UK is outpacing the rest of the globe, according to new research from Ooyala. ... >>

BizReport | Advertising archives December 16, 2015

Purify calculates mobile ads cost users $233 a year

Ad blocking software firm Purify has released data claiming that, apart from blocking ads on mobile due to their annoyance factor, users might want to consider blocking ads to save on data costs, too. ... >>

BizReport | Trends & Ideas archives December 11, 2015

Is the end nigh for smartphones?

Just as consumers are getting used to having their smartphone on them at all times, a report by Swedish telecoms firm Ericsson suggests the mobile device could be obsolete in five years time.... >>

BizReport | Research archives December 10, 2015

Is your punctuated text message giving out the wrong vibe?

Grammar and punctuation pedants take note - using a period in a text message will make you come across as less sincere, according to new academic research. ... >>

BizReport | Trends & Ideas archives December 10, 2015

Smartphone ownership surge predicted among those living in top digital markets

By the end of 2018, more than two-thirds of people in the world's top digital markets will own a smartphone, according to new data released by ZenithOptimedia. ... >>

BizReport | Ecommerce archives December 09, 2015

IMRG: New iPhone cited as driver of online sales via mobile

Data for the third quarter of 2015 from IMRG reveals that 45% of online sales were made via a mobile device thanks, in part, to the release of the iPhone 6S. ... >>

BizReport | Mobile Marketing December 08, 2015

Southeast Asia Research: Half of mobile ad clicks 'unintentional'

The good news is that more than three-quarters of people surveyed across five Southeast Asian countries have clicked on a mobile ad in the past month. The bad news is that almost half said they did so by mistake. ... >>

BizReport | Ecommerce archives December 03, 2015

'Doorstep Economy' in UK sees demand for on-call cat-sitters, dentists, and personal trainers

Research in the UK by Barclaycard reveals a 'doorstep economy' with more and more consumers expecting services and products to be delivered and to arrive on demand. ... >>

BizReport | Advertising archives December 03, 2015

Photographic research reveals London as home to the saddest selfies

Facial recognition software applied to Instagram images from cities around the world has revealed the city with the saddest selfies.... >>

BizReport | Ecommerce archives December 03, 2015

Customer service experience not living up to shoppers' expectations

Consumers in the U.S. are not happy with their shopping experience, be it online or in-store, according to new research released by multichannel customer engagement solutions provider Eptica. ... >>

BizReport | Ecommerce archives November 30, 2015

More than three-quarters of all Black Friday mobile orders made on an Apple device

The first e-commerce figures from Black Friday are trickling through and the data points to success in sales thanks to email and significant mobile activity. In this article we take a look at data as presented by predictive marketing platform... >>

BizReport | Mobile Marketing November 26, 2015

How to convince wary app users to share location data

More than eight in ten app users say that location is a pivotal part of their app experience, yet a recent study by Skyhook Wireless found that nearly four in ten aren't keen to share their location. Find out how... >>

BizReport | Ecommerce archives November 26, 2015

Adobe: $27billion spent so far, 46% mobile traffic

Consumers have already spent nearly $27 billion online this holiday season, according to new data released today by Adobe, with mobile's impact ahead of expectations. ... >>

BizReport | Advertising archives November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences.... >>

BizReport | Mobile Marketing November 20, 2015

Report reveals 60% YoY rise in 'inverse showrooming'

The third annual 'UK Mobile Path to Purchase' report from xAd has been released and it reveals that in-store use of mobile has increased four-fold in the last two years along with a rise in 'inverse showrooming'. ... >>

BizReport | Advertising archives November 19, 2015

App marketing firm sees mobile app TV ad bookings surge

A company that specialises in helping app developers advertise their products on television has reported a huge surge in the number of ad slots booked for the holiday period compared to last year.... >>

BizReport | Mobile Marketing November 19, 2015

Proximity marketing initiative drives half a million store visits

Lifestyle magazine ELLE took on board retailers' requests to help them get more people into their stores. The result was a hugely successful experiment that combined editorial product endorsement with location-based notification and voucher apps. ... >>

BizReport | Ecommerce archives November 01, 2015

Nearly half of Brits will purchase Christmas gifts online

That technology is increasingly influencing the way we shop is old news, but new data released by RadiumOne reveals just how much of a role it will play among Britons shopping for Christmas gifts in 2015.... >>

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