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BizReport | Ecommerce November 30, 2015

More than three-quarters of all Black Friday mobile orders made on an Apple device

The first e-commerce figures from Black Friday are trickling through and the data points to success in sales thanks to email and significant mobile activity. In this article we take a look at data as presented by predictive marketing platform... >>

BizReport | Mobile Marketing November 26, 2015

How to convince wary app users to share location data

More than eight in ten app users say that location is a pivotal part of their app experience, yet a recent study by Skyhook Wireless found that nearly four in ten aren't keen to share their location. Find out how... >>

BizReport | Ecommerce November 26, 2015

Adobe: $27billion spent so far, 46% mobile traffic

Consumers have already spent nearly $27 billion online this holiday season, according to new data released today by Adobe, with mobile's impact ahead of expectations. ... >>

BizReport | Advertising November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences.... >>

BizReport | Mobile Marketing November 20, 2015

Report reveals 60% YoY rise in 'inverse showrooming'

The third annual 'UK Mobile Path to Purchase' report from xAd has been released and it reveals that in-store use of mobile has increased four-fold in the last two years along with a rise in 'inverse showrooming'. ... >>

BizReport | Advertising November 19, 2015

App marketing firm sees mobile app TV ad bookings surge

A company that specialises in helping app developers advertise their products on television has reported a huge surge in the number of ad slots booked for the holiday period compared to last year.... >>

BizReport | Mobile Marketing November 19, 2015

Proximity marketing initiative drives half a million store visits

Lifestyle magazine ELLE took on board retailers' requests to help them get more people into their stores. The result was a hugely successful experiment that combined editorial product endorsement with location-based notification and voucher apps. ... >>

BizReport | Ecommerce November 01, 2015

Nearly half of Brits will purchase Christmas gifts online

That technology is increasingly influencing the way we shop is old news, but new data released by RadiumOne reveals just how much of a role it will play among Britons shopping for Christmas gifts in 2015.... >>

BizReport | Mobile Marketing October 21, 2015

84% of Millennials act on push notifications, but not if they are too pushy

Nearly all Millennials use location-based services and are happy to to receive push notifications from their favorite brands, but new research from Retale reveals that brands can push the wrong buttons. ... >>

BizReport | Advertising October 19, 2015

Tactics used in the age of ad avoidance

Much media attention has been given to ad blocking in recent months in the wake of Apple's recent move to allow ads to be blocked on the Safari browser of its iPhones and iPads. Research from BuzzCity reveals ad blocking... >>

BizReport | Advertising October 19, 2015

Kenshoo reveals impact of mobile on social and paid search ads

A key driver of growth in social and search advertising is mobile, according to new figures released by Kenshoo. ... >>

BizReport | Ecommerce October 15, 2015

Consumers want more product information on in-store packaging

It would appear that there is not enough product information on packaging to enable consumers to make purchase decisions in-store, according to a new study commissioned by Digimarc and conducted online this month by Harris Poll.... >>

BizReport | Trends & Ideas October 14, 2015

Juniper Research: 1 billion global mobile banking users by end of 2015

By the end of this year, the number of mobile banking users across the globe will exceed 1 billion, according to new figures released by Juniper Research, while Adyen reveals nearly half of online payments in the U.K. are via... >>

BizReport | Ecommerce October 14, 2015

Mobile website experience drives loyalty, test drives for auto brands and retailers

Larger smartphones are gaining popularity among consumers who are better able to interact with retail content. New research from J.D. Power found that mobile shoppers looking for a new vehicle access a wider range of content when using a phablet.... >>

BizReport | Mobile Marketing October 12, 2015

U.S. mobile users spent 70 hours using apps in June this year

Despite spending hours using mobile devices that have many apps installed, according to comScore's latest U.S. mobile app report, users in the U.S. focus most of their time using just three of them. ... >>

BizReport | Mobile Marketing October 06, 2015

Mobile use during dining experience researched

The use of mobile devices while dining out is prevalent. While some can not resist photographing and sharing their dishes, research has revealed what might seem obvious to some - that Instagramming and Tweeting your dinner means you are missing... >>

BizReport | Mobile Marketing September 16, 2015

Time spent with apps outstrips time watching TV

In the second quarter of 2015, Americans spent more time using mobile apps than they did watching television, according to new figures released by Flurry. ... >>

BizReport | Ecommerce September 16, 2015

Spending gap between PC-only and multi-channel shoppers widens

A study by the Center for Retail Research for RetailMeNot reveals that shoppers in the U.K. will spend £60 billion (US$92 billion) online next year and demonstrates the gap between how much multi-channel and PC-only shoppers will spend. ... >>

BizReport | Internet September 02, 2015

IAB/UKOM cuts through confusion with 'definitive' data on time Brits spend online

There have many reports claiming to provide marketers with a measurement of how long Brits spend online and with different media, but The Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) have published what they claim to... >>

BizReport | Mobile Marketing September 01, 2015

Smaato: Spending on mobile web ads soars

Ignore the mobile web in favor of apps at your peril. According to mobile publisher and app developer ad platform Smaato, use of the mobile web is soaring. ... >>

BizReport | Email Marketing September 01, 2015

Android steadily catching up Apple on opens and clicks in E.U.

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth.... >>

BizReport | Mobile Marketing August 28, 2015

Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games.... >>

BizReport | Email Marketing August 28, 2015

Top retail brands' email marketing campaigns found wanting

When Practicology signed up to email from the U.K.'s 100 best-known retailers they found that many weren't up to scratch. ... >>

BizReport | Advertising August 26, 2015

Only 0.2% of mobile users do any social sharing

Analysis of millions of mobile sessions by mobile experience optimization firm Moovweb found that very few users do any social sharing. ... >>

BizReport | Email Marketing August 25, 2015

2015 shaping up to be a record-breaking year for email marketing

According to Yesmail, the myth that email marketing is on the way out couldn't be further from the truth as the number of "never active" subscribers falls. ... >>

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