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BizReport | Mobile Marketing July 31, 2014

Android dominates smartphone market

Android has widened its lead over all its competitors and its share of the global market has reached a new record, according to new figures released by market research company Strategy Analytics. ... >>

BizReport | Mobile Marketing July 30, 2014

43% of all traffic to travel websites now comes from mobile

Mobile devices accounted for almost half of all traffic to travel websites in June this year, according to recent figures released by digital consultancy Nucleus.... >>

BizReport | Mobile Marketing July 30, 2014

Hilton gives guests greater control with significant app upgrade

Mobile apps are changing the way people book travel and accommodation, and perhaps nowhere more than within the hotel industry. Hilton Worldwide is the most recent hotel chain to give technology users more control over their overall experience by allowing... >>

BizReport | Mobile Marketing July 24, 2014

Power Users + Loyal Users = App Stickiness

Not all apps have the same rate of engagement and loyalty, as a new study from analytics and mobile marketing company Localytics confirms. ... >>

BizReport | Mobile Marketing July 21, 2014

European Commission forces Google, Apple to make users aware of 'true cost' of an app

Google has agreed that no app downloads that push in-app purchases will be labeled as 'free' in Europe as of the end of September this year, following criticisms by the European Commission. ... >>

BizReport | Mobile Marketing July 18, 2014

iBeacon firm offers free hardware and installation to UK retailers

iBeacon technology is becoming popular with both consumers and businesses. A UK-based iBeacon technology firm is offering free iBeacon installation and deployment to retailers in the run-up to the valuable festive season.... >>

BizReport | Mobile Marketing July 18, 2014

Swrve: Report reveals one third of apps get only one minute of attention

New benchmarks for mobile app performance have been released by mobile marketing automation platform Swrve, and they reveal just how important the initial app experience is to retention. ... >>

BizReport | Advertising July 16, 2014

Research reveals products best suited to mobile advertising

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone's web browser actually work. Their results reveal that they do, but are only effective for certain products. ... >>

BizReport | Mobile Marketing July 15, 2014

easyJet to trial iBeacon at select European airports

Just as iBeacons can help shoppers navigate a store and personalize the experience, that same functionality may soon become prevalent in airports following a scheme being put into place by airline easyJet.... >>

BizReport | Ecommerce July 15, 2014

Free WiFi in retail venues encourages longer visits and additional spending

Research conducted by social WiFi software firm Purple WiFi shows that consumers will increase how much they spend when in a venue that offers free WiFi. ... >>

BizReport | Advertising July 14, 2014

'Alarming' mobile ad-click figures uncovered

Mobile ad-serving company, S4M, has released the findings of recent analysis of mobile ad campaigns that reveals half of all ad clicks are not reaching their intended destination.... >>

BizReport | Mobile Marketing July 11, 2014

Mobile 'untangles and enhances' the path to physical stores

Far from taking away from in-store purchases, mobile has been found to facilitate store visits and is just another step in the path to purchase, according to a new survey released by Gannett divisions G/O Digital and Key Ring.... >>

BizReport | Mobile Marketing July 10, 2014

By 2017 one quarter of corporate travel will be booked via mobile

Within the next three years a quarter of all online corporate travel bookings will be made via mobile, according to new research from Carlson Wagonlit Travel.... >>

BizReport | Mobile Marketing July 10, 2014

Custora: More people making more purchases via mobile

New research from Custora shows that more people are using mobile devices to make purchases with mobile ecommerce on track to reach $50 billion by the end of this year.... >>

BizReport | Ecommerce July 09, 2014

1 in 4 consumers use mobile as their exclusive shopping research tool

One in four UK consumers now use their mobile device as their exclusive shopping research tool, according to a new study released by global location ad platform xAd.... >>

BizReport | Internet July 08, 2014

British Banking Association reports on Britain's banking 'revolution'

Contactless cards, payment by mobile and SMS balance alerts are just some of the mobile and Internet banking features that the British public is adopting in what is being dubbed a banking revolution. ... >>

BizReport | Advertising July 08, 2014

UK: Mobile advertising spend almost on a par with print

Mobile advertising spend in the UK is a hair's breadth away from print newspaper advertising spend, according to recently released figures from eMarketer.... >>

BizReport | Mobile Marketing July 08, 2014

Nielsen reveals how much time mobile users spend engaging with apps

There are so many different apps to choose from, and many mobiles have screen upon screen of them, but how many apps, on average, does a typical user engage with on a monthly basis?... >>

BizReport | Mobile Marketing July 07, 2014

Consumers quick to uninstall apps when push notifications are not relevant, interesting

Push notifications in apps are a great way to keep consumers up-to-date and engaged but, according to new research conducted by the Direct Marketing Association in the UK, they need to be relevant and interesting or risk alienating users. ... >>

BizReport | Advertising July 03, 2014

ASA upholds complaint about 'misleading' free-to-play mobile game ad

When is a free-to-play mobile game not a free-to-play mobile game? Electronic Arts recently found out, courtesy of the UK independent regulator the Advertising Standards Authority.... >>

BizReport | Mobile Marketing July 02, 2014

Smartphones more important to users than coffee and toothbrushes

More and more people are using their mobile device to carry out banking functions, according to a recent report from Bank of America, in a world where smartphones are now considered more important than coffee, television and even personal hygiene.... >>

BizReport | Mobile Marketing July 01, 2014

Tablets go mainstream in UK, play key role in digital lives

Kantar Media's FutureProof study reveals the continuing popularity of tablets. The devices have become mainstream in the UK with almost half of the country's 16-44 year olds owning or having access to one. ... >>

BizReport | Mobile Marketing June 30, 2014

More tablets will be shipped in 2015 than desktops, laptops combined

Today, 31% of tablet owners use their device to make purchases. According to new data released by Usablenet, that figure is set to rise to 61% by 2017 so business owners need to ensure their ecommerce strategies are tablet-friendly.... >>

BizReport | Advertising June 30, 2014

IAB: 28% of UK display advertising traded programmatically

New figures just released by the Internet Advertising Bureau (UK) show that the share of ads purchased programmatically, defined as being bought and sold using automated systems and processes such as real-time bidding auctions, is set to rise significantly. ... >>

BizReport | Blogs & Content June 27, 2014

Digital news consumption in the UK overtakes printed newspapers

Ofcom's annual news consumption study reveals that the number of people in the UK heading online to keep abreast of news and current affairs is now greater than those reading print newspapers. ... >>

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