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BizReport | Mobile Marketing September 02, 2014

Revenues from tablet games to triple in next five years

New data suggests global revenues from tablet games will see a significant rise in the next five years thanks to improved graphics capabilities, storage capacity and mobile broadband penetration.... >>

BizReport | Mobile Marketing September 02, 2014

Marketers must react to changing consumer behavior caused by technology

The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames.... >>

BizReport | Mobile Marketing August 26, 2014

U.K. consumers use mobile to research, shop more than any other nation

Marin Software has identified the U.K. as being the nation that uses mobile to research purchases and shop more than any other. ... >>

BizReport | Ecommerce August 21, 2014

Retale: 73% of parents to use mobile for back-to-school shopping

Location-based shopping platform Retale has released findings of a back-to-school shopping behavior survey that found mobile plays a significant retail role both in and outside of physical stores.... >>

BizReport | Email Marketing August 21, 2014

Mobile email orders up but revenue down

Poor user experience could be what is to blame for a drop in revenue from mobile email orders despite consumers making a lot more purchases from email opened on a mobile device.... >>

BizReport | Mobile Marketing August 20, 2014

Latest mobile network tests find Vodafone wanting

The latest mobile network tests by RootMetrics reveals which UK networks are the best, and worst, across a multitude of functions including coverage, network speed and call performance. ... >>

BizReport | Mobile Marketing August 19, 2014

UK app market reaching saturation point?

Average monthly downloads of mobile apps has fallen during 2014, according to a new report from business consultancy Deloitte, signaling the market may have reached saturation point.... >>

BizReport | Ecommerce August 18, 2014

ShopVisible: Mobile traffic up but mcommerce sales remain low

During the first half of this year more than a third of all ShopVisible's ecommerce customers' traffic came via smartphones and tablets but, while they browsed, few made purchases. ... >>

BizReport | Mobile Marketing August 18, 2014

Security at the heart of U.K. mobile banking fears

Is mobile set to revolutionize banking in the UK as much as the the industry itself purports? Not according to new statistics from security and credential management specialists Intercede. ... >>

BizReport | Advertising August 18, 2014

Entertainment brands spending more on longer, less effective, video ads

Entertainment brands are increasingly turning to rich media and video ad formats to align themselves with consumers' increasing use of video on mobile devices, according to a new report released by Vdopia. ... >>

BizReport | Ecommerce August 12, 2014

Paper coupons still popular with consumers

Despite significant uptake by consumers of digital coupons, recent research suggests they have a long way to go before they eclipse paper coupon use.... >>

BizReport | Ecommerce August 12, 2014

TouchStore brings personalized live chat to in-store mobile shoppers

A new solution from TouchCommerce bridges consumers' mobile and physical store experiences together by offering personalized shopping assistance via smartphones.... >>

BizReport | Mobile Marketing August 11, 2014

Women spend more time and money in gaming apps

Women spend more time and money playing games on mobile devices than men, and they are more loyal, too, according to new research from mobile advertising and analytics platform Flurry.... >>

BizReport | Trends & Ideas August 06, 2014

Mobile and PC bill payments to exceed $20 billion in 2014

The number of consumers using computers, tablets and mobiles to pay household bills is rising, according to new analysis released by Juniper Research. Meanwhile, both American and British banks see a rise in the number of mobile banking participants. ... >>

BizReport | Mobile Marketing August 06, 2014

23% of Affiliate Window's advertiser revenues in July via mobile

Affiliate Window's latest mobile benchmark report reveals mobile traffic is up and reports on sales and ad conversion.... >>

BizReport | Internet August 04, 2014

Study reveals the privacy issues behind the Internet of Things

A worryingly high percentage of Internet of Things devices have security vulnerabilities that, instead of making life easier, could cause more problems than they are worth.... >>

BizReport | Mobile Marketing July 31, 2014

Android dominates smartphone market

Android has widened its lead over all its competitors and its share of the global market has reached a new record, according to new figures released by market research company Strategy Analytics. ... >>

BizReport | Mobile Marketing July 30, 2014

43% of all traffic to travel websites now comes from mobile

Mobile devices accounted for almost half of all traffic to travel websites in June this year, according to recent figures released by digital consultancy Nucleus.... >>

BizReport | Mobile Marketing July 30, 2014

Hilton gives guests greater control with significant app upgrade

Mobile apps are changing the way people book travel and accommodation, and perhaps nowhere more than within the hotel industry. Hilton Worldwide is the most recent hotel chain to give technology users more control over their overall experience by allowing... >>

BizReport | Mobile Marketing July 24, 2014

Power Users + Loyal Users = App Stickiness

Not all apps have the same rate of engagement and loyalty, as a new study from analytics and mobile marketing company Localytics confirms. ... >>

BizReport | Mobile Marketing July 21, 2014

European Commission forces Google, Apple to make users aware of 'true cost' of an app

Google has agreed that no app downloads that push in-app purchases will be labeled as 'free' in Europe as of the end of September this year, following criticisms by the European Commission. ... >>

BizReport | Mobile Marketing July 18, 2014

iBeacon firm offers free hardware and installation to UK retailers

iBeacon technology is becoming popular with both consumers and businesses. A UK-based iBeacon technology firm is offering free iBeacon installation and deployment to retailers in the run-up to the valuable festive season.... >>

BizReport | Mobile Marketing July 18, 2014

Swrve: Report reveals one third of apps get only one minute of attention

New benchmarks for mobile app performance have been released by mobile marketing automation platform Swrve, and they reveal just how important the initial app experience is to retention. ... >>

BizReport | Advertising July 16, 2014

Research reveals products best suited to mobile advertising

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone's web browser actually work. Their results reveal that they do, but are only effective for certain products. ... >>

BizReport | Mobile Marketing July 15, 2014

easyJet to trial iBeacon at select European airports

Just as iBeacons can help shoppers navigate a store and personalize the experience, that same functionality may soon become prevalent in airports following a scheme being put into place by airline easyJet.... >>

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