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BizReport | Advertising February 20, 2017

170% rise in ad requests containing location data

When independent global mobile ad exchange Inneractive analysed 2016 mobile ad traffic, they uncovered a massive rise in ad requests containing location data. ... >>

BizReport | Ecommerce February 16, 2017

Alternative methods outpace bank cards in global online payments

A new report from market research firm yStats.com reveals that, globally, use of alternative payment methods online now exceeds that of credit card use online. ... >>

BizReport | Mobile Marketing February 15, 2017

Majority of top UK retailers choose responsive design over mobile apps

The UK's top retailers are choosing a responsive mobile presence over mobile apps, according to a new report released this week by Episerver. ... >>

BizReport | Advertising February 08, 2017

PageFair: Adblock use grew 30% globally in 2016

PageFair's latest Adblock Report reveals that adblocking on desktop and laptop devices in the U.S. is significantly higher than the global average due to, in part, intrusive ad formats. However, when it comes to mobile adblocking, the vast majority takes... >>

BizReport | Mobile Marketing February 08, 2017

Shoppers, diners, expect free wi-fi

A report from Hughes Europe reveals the importance of offering free wi-fi to retail and hospitality businesses. ... >>

BizReport | Trends & Ideas February 03, 2017

U.S. survey finds consumers ready to embrace Amazon Go experience

Amazon recently announced the trial of a new type of shopping experience - Amazon Go. But what do consumers think of this new concept? Schorr Packaging surveyed U.S. consumers to find out.... >>

BizReport | Mobile Marketing January 31, 2017

Starbucks' mobile success slows in-store growth

There is something brewing at Starbucks', and it's not just the coffee. The coffee chain's first-quarter earnings showed disappointing growth which has been attributed to the success of the company's mobile order-and-pay app feature. ... >>

BizReport | Mobile Marketing January 31, 2017

MEF: 78% of consumers made a purchase via mobile last year

New research from global trade body Mobile Ecosystem Forum's annual Mobile Money Report reveals that mobile is increasing its role in banking, shopping and payments. ... >>

BizReport | Advertising January 30, 2017

New mobile video ads really do get in touch with viewers

Smell-o-vision has been toyed with by marketers, but with limited success. However, a new ad experience centering on the sense of touch is proving to be effective. ... >>

BizReport | Ecommerce January 27, 2017

Poor ecommerce experiences impact High Street stores

As if Britain's High Streets aren't already in a precarious position, more research reveals the harm to the UK's town centers if retailers don't up their digital game. ... >>

BizReport | Loyalty Marketing January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. ... >>

BizReport | Internet January 25, 2017

95% of Internet users in China access via mobile

The number of people in China with access to the Internet rose to 731 million in 2016, as ecommerce drives consumer demand. ... >>

BizReport | Mobile Marketing January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. ... >>

BizReport | Mobile Marketing January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. ... >>

BizReport | Trends & Ideas January 18, 2017

Restaurant offers to lock up customers' mobile phones

A small restaurant group in England is encouraging customers to put away their mobile device and focus on conversation by offering the use of a 'Phonetentiary'. ... >>

BizReport | Advertising January 10, 2017

Apple's search ad performance impressive

Apple's app store search ads perform well with half of those who click on an ad going on to download the app. ... >>

BizReport | Ecommerce January 06, 2017

Convenience, efficiency drivers of UK Christmas mobile shopping

Starting with Black Friday, the 2016 festive season in the UK was distinctly mobile, according to new research released by Salmon . ... >>

BizReport | Advertising January 04, 2017

GroupM/Spotify reveal $220m mobile music streaming ad opportunity

Group M and Spotify plan to tap into streaming media consumption, in particular music, to generate new ad revenue. ... >>

BizReport | Mobile Marketing December 19, 2016

OTT services yet to exploit potential of out of home mobile viewing

OTT viewing in the UK is more of an in-home entertainment than a mobile experience, according to new research released by market research and user experience firm GfK. ... >>

BizReport | Mobile Marketing December 19, 2016

Mobile key to engaging 'fitness buffs'

Marketers looking to target 'fitness buffs' should pay attention to new research released by Hitwise, a Connexity company. ... >>

BizReport | Advertising December 15, 2016

Mobile more accurate than desktop when targeting narrower audiences

Mobile campaigns are more successful than desktop in terms of accurate targeting of narrow audiences, according to new research from measurement firm Nielsen. ... >>

BizReport | Research December 15, 2016

200+ mobile apps, websites found to be leaking personally identifiable information

More than 200 mobile websites and apps have been found to be leaking personally identifiable information, according to a recent study from Wandera. ... >>

BizReport | Mobile Marketing December 14, 2016

Mobile is, quite literally, the key to the future of hotel booking

The use of mobile apps in travel planning and right through the duration of a trip is increasingly important to travelers. Hotels.com is launching a new app feature that will take this one step further, and allow travelers to unlock... >>

BizReport | Advertising December 13, 2016

Teads' data shows increased performance of Google AMP webpages

Outstream video advertising firm Teads has reported that their Google AMP mobile webpages are delivering higher completion rates, significantly better click-through rates and improved lift in ad appearance. ... >>

BizReport | Loyalty Marketing December 12, 2016

British shoppers have the most loyalty cards, but least likely to use them

Research from Nielsen and Veoo reveals that, while British shoppers have more loyalty cards than most, they use them less, even via mobile. ... >>

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