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BizReport | Search Marketing November 20, 2014

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites.... >>

BizReport | Search Marketing November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. ... >>

BizReport | Ecommerce November 13, 2014

Brands must adapt marketing strategies to address the reality of Empty-Nester women

Female Empty-Nesters are a far more dynamic, up-to-date and tech-savvy generation of consumers than has previously been defined, according to new research from Influence Central and Vibrant Nation. The two organizations surveyed 600+ American women over the age of 45... >>

BizReport | Mobile Marketing November 12, 2014

Businesses without a mobile app or website risk alienating Millennials

Millennials are the most tech-savvy generation and live with and through their mobile devices. Yet, many businesses still fail to optimize their websites for mobile and are potentially alienating a significant customer base.... >>

BizReport | Mobile Marketing November 11, 2014

53% of Thanksgiving Day online shopping will take place via mobile

For the first time ever, more than half of online shopping on Thanksgiving Day will come via a mobile device, according to IBM's Digital Analytics Benchmark.... >>

BizReport | Mobile Marketing November 10, 2014

Mobile's significant role in the purchase journey means mobile optimization is key

With 4 in 5 British smartphone owners browsing the Internet on a mobile device everyday, and many using those devices in the purchase journey, brands must ensure that their websites are optimized for mobile or risk frustrating potential customers.... >>

BizReport | Mobile Marketing October 30, 2014

Apple Pay, HCE to drive NFC-based contactless payments

Host Card Emulation and Apple Pay will be the key drivers of NFC mobile payments this decade, according to a new forecast released by Juniper Research that pegs the number of NFC users come 2019 to be around 516 million.... >>

BizReport | Trends & Ideas October 23, 2014

Adobe: More online TV watched on smartphones than tablets

Adobe's latest Video Benchmark Report reveals the hefty rise in online media streaming with smartphone overtaking tablets for the first time as the device on which to watch streaming content.... >>

BizReport | Trends & Ideas October 21, 2014

Multitasking activity during TV viewing has little to do with the show being watched

Multitasking on other devices while watching television is a well-known phenomenon but, according to new data released by TiVo, the activities being conducted on mobile devices and laptops have little to do with the television program being watched.... >>

BizReport | Mobile Marketing October 16, 2014

Teens comfortable with voice search, adults feel like 'geeks'

If I were to ask you to perform a search on your smartphone right now, would you type it or speak it? A recent study by Google into voice-search habits in the U.S. suggests that if you type in your... >>

BizReport | Mobile Marketing October 16, 2014

94% of leisure travelers now pack at least one mobile device

Tickets? Check. Passport? Check. Currency? Check. Travelers preparing for a vacation ensure they have everything they need before they leave the house. Today, another item is on the list of must-haves - a mobile device - which acts as a... >>

BizReport | Mobile Marketing October 15, 2014

Mobile gamers' spending and behavior highlighted in new study

A new study from Everyplay, the mobile-sharing division of game engine marker Unity, reveals who spends the most on mobile games and how they find new games to play.... >>

BizReport | Mobile Marketing October 14, 2014

Mobile the device of choice among Millennial Moms

Millennial moms are empowered by technology, finds a new study Millennial Media for mobile ad agency Ansible, and use several devices depending on their location.... >>

BizReport | Mobile Marketing October 14, 2014

Google app aims to help marketing newbies learn the basics

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BizReport | Trends & Ideas October 12, 2014

Number of toddlers using tablets has risen significantly

Toddlers are increasingly honing essential learning skills on tablets at home, and are using them more than teenagers, according to new research from Ofcom.... >>

BizReport | Mobile Marketing October 10, 2014

Mobile shoppers struggling with apps and want in-app customer care

Consumers are increasingly using mobile apps to help them in their shopping journey but, according to new research from Contact Solutions, those mobile shoppers have high expectations when it comes to customer care.... >>

BizReport | Mobile Marketing October 09, 2014

Lack of mobile tech costing restaurants millions per year in revenue

Restaurants that fail to implement technology to speed up bill payment, personalize service and increase loyalty are missing out on millions per year in revenue, according to new research commissioned by Edelman Berland and released by Velocity.... >>

BizReport | Ecommerce October 09, 2014

Consumers want, and will use, live chat customer service on mobile

New research from customer engagement firm Moxie reveals that live chat as a customer service channel should not be limited to websites as more mobile users now expect the option to be available to use from their devices.... >>

BizReport | Social Marketing October 08, 2014

Where is your most engaged website traffic coming from?

Where does your website's most engaged traffic come from? Megalytic had a go at trying to answer this question with some interesting results.... >>

BizReport | Mobile Marketing October 07, 2014

Global study reveals Android gaming preferences by country

Businesses looking to gamification to lure in consumers have a huge market to target, as do game developers, but new research shows that where your gamers are located has a huge bearing on the types of games they enjoy.... >>

BizReport | Mobile Marketing October 06, 2014

Mobile increasingly important to air travel passengers

Mobile devices are increasingly becoming an integral part of air travel, according to new research from airline technology firm SITA, with the vast majority of travelers carrying such devices and wanting to use them to improve the travel experience both... >>

BizReport | Mobile Marketing October 02, 2014

Millennials: Speed and high-quality images the difference between bounce or buy on mobile

New insights from Instart Logic's latest consumer survey among Millennials provide retailers with priorities for their mobile commerce programs in the run up to the festive shopping season.... >>

BizReport | Ecommerce October 01, 2014

Consumers turning from coupon clipping to coupon clicking

Consumers are increasingly moving from clipping coupons to clicking coupons, as the findings of a new in-app ScanLife survey reveals.... >>

BizReport | Advertising September 24, 2014

Study reveals high level of fraudulent traffic in CPG vertical

As CPG advertisers increase spending on mobile, so fraudsters are following the money, according to new research from Solve Media which shows mobile bot traffic increasing in this vertical.... >>

BizReport | Mobile Marketing September 23, 2014

Excessive use of in-store beacon technology decreases app use

The overuse of beacons in-store can lead to a significant drop in app use, according to a new report from mobile platform firm inMarket.... >>

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