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BizReport | Mobile Marketing September 01, 2015

Smaato: Spending on mobile web ads soars

Ignore the mobile web in favor of apps at your peril. According to mobile publisher and app developer ad platform Smaato, use of the mobile web is soaring. ... >>

BizReport | Email Marketing September 01, 2015

Android steadily catching up Apple on opens and clicks in E.U.

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth.... >>

BizReport | Mobile Marketing August 28, 2015

Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games.... >>

BizReport | Email Marketing August 28, 2015

Top retail brands' email marketing campaigns found wanting

When Practicology signed up to email from the U.K.'s 100 best-known retailers they found that many weren't up to scratch. ... >>

BizReport | Advertising August 26, 2015

Only 0.2% of mobile users do any social sharing

Analysis of millions of mobile sessions by mobile experience optimization firm Moovweb found that very few users do any social sharing. ... >>

BizReport | Email Marketing August 25, 2015

2015 shaping up to be a record-breaking year for email marketing

According to Yesmail, the myth that email marketing is on the way out couldn't be further from the truth as the number of "never active" subscribers falls. ... >>

BizReport | Internet August 25, 2015

China's Internet use by the numbers

China might be giving the stock markets a bumpy ride, but when it comes to Internet, social and mobile use, the country is smooth sailing. ... >>

BizReport | Advertising August 24, 2015

1 in 3 Millennial Teens influenced by advertising

Teenagers in the U.S. spend twice as much time on their mobile devices each day as they do with traditional TV or desktop computers, according to a survey by Refuel Agency. ... >>

BizReport | Advertising August 19, 2015

Adroit: Advertisers should avoid pigeonholing Millennials

Despite differences in age, new research from performance marketing tech firm Adroit shows that, whatever generation a person is pigeonholed into, their response to advertising is remarkably similar.... >>

BizReport | Mobile Marketing August 18, 2015

Decisions, decisions: Mobile app or mobile website?

As businesses increasingly divert resources into creating apps, research reveals that in the UK mobile users are frequently deleting them. So how can businesses prevent their investment being wasted?... >>

BizReport | Email Marketing August 14, 2015

BlueHornet survey reveals consumers' views of email marketing

Is time-of-day email testing a thing of the past? According to new research from BlueHornet, a third of U.S. consumers check email throughout the day, regardless of device. ... >>

BizReport | Mobile Marketing August 14, 2015

RealityMine highlights differences in smartphone, tablet use

A new survey from RealityMine reveals that differences in uses of smartphones and tablets, giving marketers an idea of when consumers are most engaged or most distracted.... >>

BizReport | Trends & Ideas August 13, 2015

Parents relying less on social for back-to-school shopping

A new survey from Deloitte reveals that social is no longer the place for back-to-school shopping.... >>

BizReport | Loyalty Marketing August 10, 2015

Loyalty programs a top priority for 46% of retailers

Retailers are prioritizing loyalty programs and are increasing 2015 budgets accordingly, reports Boston Retail Partners in a new special report. ... >>

BizReport | Advertising August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. ... >>

BizReport | Mobile Marketing August 05, 2015

Click-to-call ads 4x more likely to lead to purchase

Consumers who 'click-to-call' from a mobile ad are more likely to make a purchase than those who interact with an online ad, according to recent research from mobile advertising analytics firm Marchex.... >>

BizReport | Trends & Ideas July 29, 2015

By 2020, wearables will account for one-fifth of mobile transactions

Boom times are ahead for mobile payments made via wearable devices, according to a new report from market research firm Tractica.... >>

BizReport | Mobile Marketing July 28, 2015

Number of Mobile Addicts up 59% YoY

Messaging and social apps are what mobile addicts are using most, according to new research from Flurry that reveals the significant growth in the number of mobile users launching apps 60 times per day or more.... >>

BizReport | Advertising July 28, 2015

Massive mobile ad fraud uncovered

A report by fraud detection firm Forensiq has found thousands of malicious apps in official app stores that are carrying out ad fraud. ... >>

BizReport | Trends & Ideas July 24, 2015

Shell, PayPal team up to enable mobile payments at the pump

As mobile payments increase in popularity in the U.K. they are making life easier in all sorts of ways. Motorists in the U.K. can now make filling up with gas easier by using mobile payments courtesy of PayPal and Shell... >>

BizReport | Mobile Marketing July 22, 2015

Asia survey points to huge revenues via mobile sponsored-data packages

A billion-dollar opportunity exists for mobile service operators through sponsored-data packages, according to new research conducted by On Device Research. ... >>

BizReport | Mobile Marketing July 20, 2015

Survey reveals appetite of U.S. diners for mobile

How do diners use mobile before, during and after a restaurant experience? That's the question OpenTable set out to answer in a recent survey in the U.S.... >>

BizReport | Ecommerce July 15, 2015

Juniper reveals social media's direct sales will boost ecommerce

Ecommerce sales are forecast to reach new heights this year and, according to Juniper Research, social media companies acting as direct sales platforms will be a big driver of sales.... >>

BizReport | Trends & Ideas July 14, 2015

News consumption - the rise of Citizen Editorship

A new report from PR firm 72Point challenges the perception that consumers can not cope with a wealth of content, suggesting instead a form of 'citizen editorship' that filters out content that does not interest them.... >>

BizReport | Advertising July 13, 2015

Billions of ads fail on mobile. Why? Flash.

iOS devices have never had native support for Flash, and Android has not supported it for the last few versions, yet according to a study published by open ad management firm Sizmek, many advertisers continue to use Flash for mobile... >>

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