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BizReport | Advertising August 25, 2016

New AI technology optimizes mobile video ad campaigns

Artificial intelligence is not just for gamers and chat bots. New, self-learning technology using artificial intelligence to optimize video ad campaigns has been announced by mobile video platform, LoopMe.... >>

BizReport | Search Marketing August 24, 2016

Google will penalize mobile websites with pesky pop-ups

Annoying ads are the main reason many turn to ad blockers so the recent news from Google that they will be penalizing those who use pop-up ads and interstitials on a mobile website will be well received.... >>

BizReport | Social Marketing August 18, 2016

Algorithms or mobile to blame for drop in Facebook traffic to U.S. media websites?

Recent research from SimilarWeb reveals dramatic drops in desktop Facebook traffic to U.S. media websites in the first half of this year.... >>

BizReport | Mobile Marketing August 16, 2016

84% of Millennials use mobile when shopping in physical stores

While Millennials are all about their mobile device, more than half still head to a bricks-and-mortar location to make purchases, according to recent research from Alliance Data, and retailers must embrace their mobile use in-store. ... >>

BizReport | Mobile Marketing August 15, 2016

Travel brands up their mobile game but skip tablets

A new report from digital user experience agency Sigma reveals that top travel brands have significantly improved their offerings by ensuring their mobile websites are optimized mobile users. ... >>

BizReport | Mobile Marketing August 11, 2016

Mobile advertisers believe they offer positive experience, users disagree

Ask mobile marketers and mobile operators and most will say they believe the experience they provide consumers is positive. Ask consumers and most will say otherwise.... >>

BizReport | Blogs & Content August 10, 2016

Publishers say mobile and video will be top revenue drivers in coming year

AOL's 2016 Publisher Outlook Report reveals publishers are hyper-focused on being where consumers are, with mobile, video, and off-platform distribution all proving successful. ... >>

BizReport | Mobile Marketing August 05, 2016

Mobile finance app marketers walking tightrope between security and ease-of-use

Consumers and retailers alike can appreciate the benefits of mobile payments but, according to research from Episerver, consumers are still not convinced their mobile finance apps are secure enough. ... >>

BizReport | Mobile Marketing August 05, 2016

Mobify report reveals impact of mobile website speed

The faster a mobile website is, the better consumer engagement. While that might seem obvious, Mobify has just released data to back it up. ... >>

BizReport | Trends & Ideas August 03, 2016

Research reveals risk to retailers of mobile scan and pay methods

Could self-scan and payment technology increase the risk of theft from stores? Yes, according to new research from criminologists at Britain's University of Leicester. ... >>

BizReport | Mobile Marketing August 02, 2016

Shoppers continue mobile search once in-store

Mobile devices have become vital to in-store shopping and retailers must adjust their campaigns to meet changing customer behaviors. ... >>

BizReport | Ecommerce August 01, 2016

Most consumers start, and finish, their purchase journey on desktop

New research reveals that the device on which a consumer starts their browsing with a view to making a purchase is, for the most part, the device on which they will make that purchase. ... >>

BizReport | Mobile Marketing August 01, 2016

September identified as best-performing month for app new user acquisition

Liftoff's analysis of 12 months of app install campaigns and post-install purchase data has identified next month, September, as one of the best-performing months of the year for new user acquisition.... >>

BizReport | Mobile Marketing July 29, 2016

H1 2016's most-used and most-downloaded apps

What were the most-downloaded apps in the first half of 2016? SurveyMonkey Intelligence reveals all.... >>

BizReport | Mobile Marketing July 22, 2016

Mobile's role in back to school shopping on the rise

Mobile's role in back to school shopping is increasing as the parents of school children research products, search for coupons, and even make purchases on their devices. ... >>

BizReport | Trends & Ideas July 22, 2016

Report reveals tablet preferences and ownership differences between UK, US, and Oz

People in the U.K. use tablets more than in the U.S. or Australia, according to new data released by Bronto Software, and they use them more for shopping, too.... >>

BizReport | Mobile Marketing July 20, 2016

Financial service firms must up their app game

New research released by Episerver reveals that financial service providers are not meeting consumer expectations when it comes to the mobile experience. ... >>

BizReport | Mobile Marketing July 20, 2016

Mobile the dominant platform for online video viewing

The main platform for online video viewing this year will be mobile, according to new research released this week by media agency ZenithOptimedia, yet the ad dollars continue to go on fixed devices.... >>

BizReport | Ecommerce July 18, 2016

APAC online travel sales to outstrip North America next year

A new forecast from eMarketer shows that online travel sales in the Asia-Pacific region could overtake those in North America for the first time in 2017. ... >>

BizReport | Trends & Ideas July 13, 2016

What does Pokémon Go really mean for retailers?

Can retailers cash in on the latest mobile game fad, Pokémon Go? Nikki Baird, managing partner of Retail Systems Research believes so and it just takes a little imagination and some inside knowledge. ... >>

BizReport | Mobile Marketing July 08, 2016

Euro 2016 drives time spent in sports magazine apps

Time spent in sports magazine apps, as well as sport gaming apps, as risen significantly as a result of Euro 2016, according to mobile analytics firm, Flurry.... >>

BizReport | Mobile Marketing July 08, 2016

Payment tech drives tips

Square analyzed data from its new card reader and found that those customers who use NFC payments were more likely to leave a bigger tip than those who used a physical credit card.... >>

BizReport | Mobile Marketing July 08, 2016

Mobile app analytics - Amazon catching up to Google

A new report from business software review platform G2 Crowd reveals who is the best for mobile app analytics software.... >>

BizReport | Ecommerce July 07, 2016

Parents of children entering freshman year excel in back to school shopping via mobile

Parents plan to do more of their back to school shopping via mobile, according to new research released by The Rubicon Project, particularly parents of children entering freshman year at college.... >>

BizReport | Ecommerce July 06, 2016

Desktops not down and out when it comes to ecommerce

While much is made of mobile increasingly being the platform of choice via which to shop, new research from Signal suggests that retailers should not be writing off traditional channels such as desktops and in-store as they turn their attention... >>

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