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BizReport | Mobile Marketing July 22, 2016

Mobile's role in back to school shopping on the rise

Mobile's role in back to school shopping is increasing as the parents of school children research products, search for coupons, and even make purchases on their devices. ... >>

BizReport | Trends & Ideas July 22, 2016

Report reveals tablet preferences and ownership differences between UK, US, and Oz

People in the U.K. use tablets more than in the U.S. or Australia, according to new data released by Bronto Software, and they use them more for shopping, too.... >>

BizReport | Mobile Marketing July 20, 2016

Financial service firms must up their app game

New research released by Episerver reveals that financial service providers are not meeting consumer expectations when it comes to the mobile experience. ... >>

BizReport | Mobile Marketing July 20, 2016

Mobile the dominant platform for online video viewing

The main platform for online video viewing this year will be mobile, according to new research released this week by media agency ZenithOptimedia, yet the ad dollars continue to go on fixed devices.... >>

BizReport | Ecommerce July 18, 2016

APAC online travel sales to outstrip North America next year

A new forecast from eMarketer shows that online travel sales in the Asia-Pacific region could overtake those in North America for the first time in 2017. ... >>

BizReport | Trends & Ideas July 13, 2016

What does Pokémon Go really mean for retailers?

Can retailers cash in on the latest mobile game fad, Pokémon Go? Nikki Baird, managing partner of Retail Systems Research believes so and it just takes a little imagination and some inside knowledge. ... >>

BizReport | Mobile Marketing July 08, 2016

Euro 2016 drives time spent in sports magazine apps

Time spent in sports magazine apps, as well as sport gaming apps, as risen significantly as a result of Euro 2016, according to mobile analytics firm, Flurry.... >>

BizReport | Mobile Marketing July 08, 2016

Payment tech drives tips

Square analyzed data from its new card reader and found that those customers who use NFC payments were more likely to leave a bigger tip than those who used a physical credit card.... >>

BizReport | Mobile Marketing July 08, 2016

Mobile app analytics - Amazon catching up to Google

A new report from business software review platform G2 Crowd reveals who is the best for mobile app analytics software.... >>

BizReport | Ecommerce July 07, 2016

Parents of children entering freshman year excel in back to school shopping via mobile

Parents plan to do more of their back to school shopping via mobile, according to new research released by The Rubicon Project, particularly parents of children entering freshman year at college.... >>

BizReport | Ecommerce July 06, 2016

Desktops not down and out when it comes to ecommerce

While much is made of mobile increasingly being the platform of choice via which to shop, new research from Signal suggests that retailers should not be writing off traditional channels such as desktops and in-store as they turn their attention... >>

BizReport | Mobile Marketing July 04, 2016

Mobile users embrace SMS, chat bots to 'talk' with businesses

The majority of consumers now use their smartphones to talk with businesses, according to new research findings released by global trade body Mobile Ecosystem Forum (MEF), albeit via chat apps and SMS. ... >>

BizReport | Mobile Marketing July 04, 2016

Few app users make in-app purchases

In-app spending, the hook on which most app developers hang their hopes of revenue, has been analyzed by mobile analytics firm AppsFlyer and finds that it continues to be a very small number of mobile users that make in-app purchases.... >>

BizReport | Ecommerce June 24, 2016

Consumer satisfaction with mobile commerce falling

Despite mobile becoming an increasingly important part of ecommerce, new research has found that consumer satisfaction with the mobile experience has fallen over the past two years.... >>

BizReport | Mobile Marketing June 23, 2016

Travelers prefer to make bookings on mobile device

Research into mobile travelers' path to purchase reveals that ads with special offers and emails are the top triggers to get them from researching to booking. ... >>

BizReport | Advertising June 22, 2016

TV ads boost mobile app unique visitors 25%

A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. ... >>

BizReport | Advertising June 13, 2016

2017 will see Internet advertising overtake broadcast TV for the first time

According to PricewaterhouseCooper's latest outlook report, Internet advertising will overtake broadcast advertising in the U.S. within the next year.... >>

BizReport | Mobile Marketing June 10, 2016

Survey uncovers new mobile shopping audience - the Mobile Reliants

New research not only sheds light on in-store mobile behaviors, but also pinpoints the highest-value audience that retailers should cater to with advanced mobile in-store shopping tools.... >>

BizReport | Social Marketing June 09, 2016

84% of all sharing is happening on Dark Social

More and more content is being shared outside of public social networks, according to new data released by marketing tech firm RadiumOne, and this sharing behavior is a challenge to brands.... >>

BizReport | Mobile Marketing June 09, 2016

Mobile to fulfil major roles in Euro 2016

Smartphones will be playing a major role among those following the Euro 2016 football championships being hosted in France. As well as being a second-screen, they will also play a role in alerting those attending matches about potential terrorist attacks.... >>

BizReport | Mobile Marketing June 06, 2016

App users spend more on in-app purchases than upfront payment

Once an app has proved it value, consumers will find it easier to spend on in-app transactions, and spend more on those transactions than on upfront app payments, reveals a new survey.... >>

BizReport | Trends & Ideas June 03, 2016

Survey reveals real opportunity in developing games for the over-50s

Games developers need to address the very real opportunity of developing games for the over-50s demographic, according to the results of a survey conducted by GfK on behalf of the ESA and AARP. ... >>

BizReport | Mobile Marketing June 02, 2016

UK: Women spend half their Internet time on a smartphone

Women spend more of their Internet time on smartphones than men, according to a new study released by UKOM based on comScore data. ... >>

BizReport | Mobile Marketing May 18, 2016

Online and mobile banking helps youngsters to save

Online and mobile banking tools are helping youngsters save money, according to new research released by Halifax Savings. ... >>

BizReport | Mobile Marketing May 12, 2016

Erosion of spare personal time driving growth in on-demand apps

New survey findings from equity crowdfunding platform Seedrs points to the erosion of spare personal time as the driver behind the growth in development of on-demand apps.... >>

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