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BizReport | Search Marketing April 22, 2015

Google reveals 4.7% uptick in proportion of mobile-friendly websites

Google's recent mobile-friendly algorithm changes can not have escaped digital marketers' attention. But has the search engine seen an uptick in the proportion of websites that are now mobile-friendly?... >>

BizReport | Mobile Marketing April 16, 2015

Banks missing out by focusing mobile banking ads on television

Research from advertising network BuzzCity reveals that mobile payments are soaring despite banks' failure to inform customers of the mobile facilities available to them.... >>

BizReport | Mobile Marketing April 15, 2015

Mobile just the ticket: By 2019 1 in 2 tickets will be purchased with mobile

Within the next five years, 1 in 2 digital ticketing transactions will be via mobile, according to a new forecast released by Juniper Research.... >>

BizReport | Mobile Marketing April 14, 2015

Research: British mobile spend to soar but retailers unprepared

Within the next decade almost £1 in every £7 spent in British stores will be transacted via mobile, according to new research released by Barclays. However, many retailers are not prepared for this change in purchasing behavior.... >>

BizReport | Mobile Marketing April 13, 2015

Mobile prompts rethink of in-store retail marketing strategies

In-store shopping remains an important sales channel, but mobile is disrupting traditional in-store marketing and retailers need to rethink their in-store strategies, according to new research from retail strategy and marketing firm InReality.... >>

BizReport | Advertising April 10, 2015

New Zealand sees significant growth in mobile advertising

New Zealand, a small country at the bottom of the world, is making news headlines around the globe thanks to its huge growth in mobile advertising. ... >>

BizReport | Advertising April 10, 2015

Advertisers increase spending to keep up with tech adoption

As more Brits own more digital technology, advertisers have upped their spend online and on mobile to reach them, as new figures released by the IAB UK illustrate. ... >>

BizReport | Research April 09, 2015

Two-thirds of game revenues generated by 0.23% of players

A minute number of players account for nearly two-thirds of all free-to-play mobile game revenues, according to new research released by mobile marketing automation company Swrve.... >>

BizReport | Mobile Marketing April 03, 2015

Are you an app-nesiac?

How many apps have you installed that you later forget about? Brits forget about one in five apps they have downloaded and installed, according to new behavioral research from Google.... >>

BizReport | Mobile Marketing April 02, 2015

10% of top UK brands advertising on mobile without mobile-optimized sites

Among the UK's top 250 advertisers, mobile is now a top priority. However, many continue to advertise on mobile without providing mobile optimized sites.... >>

BizReport | Mobile Marketing April 01, 2015

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off.... >>

BizReport | Mobile Marketing March 31, 2015

Millennial car buyers still want face-to-face time at dealerships

Millennials may be overly reliant on their mobile devices, but when it comes to shopping for a car they still like to get face-to-face at a dealership.... >>

BizReport | Mobile Marketing March 30, 2015

U.S. in-store and mobile retail experience found wanting

Gaps between consumer expectations and the ability of retailers to deliver what customers want have been identified by new research from Accenture.... >>

BizReport | Mobile Marketing March 30, 2015

Is TripAdvisor a gateway app?

Travel apps are seeing big increases in their installed base and, according to a new report from Strategy Analytics, TripAdvisor may be the key to finding an engaged app audience.... >>

BizReport | Research March 26, 2015

TV, radio continue to be most popular media channels

Nielsen reveals that traditional media are still attracting the most eyeballs and ears. ... >>

BizReport | Mobile Marketing March 24, 2015

Bank customers will pay to use their lender's mobile app

Banks have had a tough time growing revenue in light of low interest rates, and more people are adopting mobile payment technology negating the need to visit branches and ATMs. However, new research from SNL Financial shows that banks may... >>

BizReport | Mobile Marketing March 20, 2015

32% of Millennials spend 5 hours or more online via mobile each day

Compared with most other age groups, Millennials are well and truly plugged in to their mobile devices, according to research from My.com.... >>

BizReport | Ecommerce March 19, 2015

U.K. shoppers expect new technologies to enhance retail experience

The introduction of shopping technology has shifted consumer expectations with more wanting retailers to enhance and make consistent the shopping experience across channels, according to research from payment technology firm Verifone.... >>

BizReport | Mobile Marketing March 19, 2015

MMA case studies prove worth of mobile marketing budgets

Mobile plays an important role in marketing from raising brand awareness to driving sales, according to a new study into campaign spending from the Mobile Marketing Association, but marketers do not yet have a fact-based foundation on which to build... >>

BizReport | Ecommerce March 17, 2015

PwC blames Internet, mobile technology for dwindling high streets

Online retail and changes in consumer demand have been blamed for the net reduction of high street stores in the U.K.... >>

BizReport | Mobile Marketing March 16, 2015

Image optimization key to acceptable mobile page load times

Websites need to load quickly on mobile devices, and this is doubly true for image-heavy news websites. However, according to new research by Trilibis, the majority of top news websites perform poorly on mobile.... >>

BizReport | Mobile Marketing March 16, 2015

Juniper: 1.5 billion mobile boarding passes by 2019

Near-field communication technology is becoming popular in the ticketing world and, according to new research from Juniper Research, that technology will soon become commonplace with airline boarding passes.... >>

BizReport | Mobile Marketing March 16, 2015

Mobile web a victim in the rise in use of phablets

New data from mobile analytics and ad platform Flurry reveals that phablets are enjoying significant growth in usage and that the mobile web could become a victim of their success.... >>

BizReport | Email Marketing March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. ... >>

BizReport | Mobile Marketing March 13, 2015

GSMA tracks rise of global mobile money use

More consumers are using money money services to transfer funds or make payments than ever before, according to a new report from the GSMA.... >>

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