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BizReport | Advertising May 02, 2016

Mobile drives fastest UK digital ad growth rate in 7 years

The Advertising Association/Warc Expenditure Report is out and it reveals, perhaps unsurprisingly, that Internet ad spend growth was mainly driven by mobile. ... >>

BizReport | Advertising April 27, 2016

Google's new YouTube video ad format short but unskippable

Starting in May, a new ad format will hit YouTube videos - an ad format that is not skippable and last just six seconds. ... >>

BizReport | Search Marketing April 21, 2016

What..? Which..? Mobile search queries in UK rise 20% YoY

The number of queries being searched on a mobile device is growing 20% YoY, according to new consumer insights from Bing Ads. ... >>

BizReport | Mobile Marketing April 20, 2016

Mobile ticketing volume to double by 2020

The number of tickets purchased via mobile will more than double by 2020, according to the latest figures published by Juniper Research. ... >>

BizReport | Email Marketing April 14, 2016

Businesses to spend more time, money on email campaigns in 2016

Businesses are set to increase spending and time on email marketing, according to Email On Acid, proving that the communication channel remains a top priority and a critical tactic to increase engagement, sales and brand awareness. ... >>

BizReport | Ecommerce April 13, 2016

44% of top international retailers fail to offer iPhone app

Consumers are increasingly using mobile and apps to browse retailers and make purchases, yet according to research from Episerver, nearly half of top international retailers still do not offer an iPhone app. ... >>

BizReport | Mobile Marketing April 13, 2016

Dedicated mobile websites slowing browsing experience

Many of Britain's top retailers continue to rely on redirects from websites to a mobile version instead of employing responsive design, according to new research from website performance firm NCC Group. ... >>

BizReport | Mobile Marketing April 13, 2016

Travel website traffic increasingly from mobile

Mobile is increasingly being used by consumers for retail browsing and purchasing, and the same goes for travel. According to a new study from Business Insider, the majority of travel websites are now seeing mobile account for more than half... >>

BizReport | Advertising April 12, 2016

63% of mobile display ads will be native by 2020

New research conducted by global business analysts IHS, commissioned by Facebook's Audience Network, reveals native advertising's impressive growth and how today's most successful mobile marketers have already made the switch.... >>

BizReport | Mobile Marketing April 11, 2016

Retailers failing to maximise power of apps to drive consumers in-store

Mobile and online commerce is not the death knell for in-store shopping as some might predict, according to mobile app developers Apadmi. Instead, mobile - and apps in particular - can play a significant role in bringing consumers back into... >>

BizReport | Advertising April 04, 2016

Ad blocking round-up: Scandinavia, MS Edge and the outgoing FTC Commissioner

The ad blocking saga continues, with research showing a rise in Scandinavian Internet users blocking ads, the non-existent built-in ad blocking in Microsoft's new web browser, and some home truths from the FTC's outgoing Commissioner.... >>

BizReport | Trends & Ideas April 04, 2016

Just how much are mobile gamers forking out on in-app purchases?

Research from Slice Intelligence reveals just how much mobile gamers spend on in-app purchases and how they compare to traditional console gamers. ... >>

BizReport | Mobile Marketing April 04, 2016

Wifi in hotel rooms as important as a great view

On arrival at a hotel, do you ask for the wifi password at check-in and then expect a swift connection once in your room? You are not alone, according to a new survey by Roomzzz.... >>

BizReport | Mobile Marketing March 31, 2016

U.S. Federal Reserve reports steady rise in mobile banking adoption

The Federal Reserve Board has released its fifth annual report on how consumers use mobile devices for mobile banking and payments and it shows a steady rise in adoption. ... >>

BizReport | Trends & Ideas March 29, 2016

'Cord nevers' main drivers of rise in mobile video consumption

Nearly half of all online video viewing now takes place on a mobile device, according to Ooyala's latest Global Video Index which suggests that Millennials - aka 'cord nevers' - are behind it all. ... >>

BizReport | Mobile Marketing March 29, 2016

Mobile games dominate U.S. iPhone users' app spend

U.S. iPhone users spent an average of $35 on app downloads and purchases last year, with more being spent on games than any other category, according to new data released by app marketing firm Sensor Tower. ... >>

BizReport | Research March 24, 2016

Insurers need to tech up to provide the service 21st century customers expect

The insurance industry in the UK is not meeting the demands and expectations of consumers in the 21st century, according to research sponsored by GMC Software. ... >>

BizReport | Search Marketing March 18, 2016

Google continues efforts to make search results mobile-friendly

Google is once again tweaking mobile search results with the aim of giving mobile-friendly websites higher rankings.... >>

BizReport | Mobile Marketing March 18, 2016

Research reveals just how much mobile data ads consume

The amount of mobile data being used points to yet another reason why users are turning to mobile ad blockers. New research from Enders Analysis shows that ads could account for about half of data used by people reading articles... >>

BizReport | Ecommerce March 17, 2016

IMRG eRetail Sales Index shows highest growth since June 2015

The latest IMRG-Capgemini eRetail Sales Index shows the highest UK online shopping growth in nearly a year, well ahead of their growth forecast. ... >>

BizReport | Mobile Marketing March 16, 2016

Mobile's effect on college students' Spring Break booking habits

Once upon a time, college students booked their spring break months in advance. Thanks to mobile, that is no longer the case, according to new research released by Priceline.com, and it is now a last minute activity. ... >>

BizReport | Ecommerce March 07, 2016

Travel: Trust in online travel agents falling, use of mobile apps rising

New research from digital hotel marketing firm Fuel reveals consumer's trust with Online Travel Agents is waning leading to more people booking direct and the benefits to hoteliers of a mobile app.... >>

BizReport | Advertising March 07, 2016

UK: Online publishing revenues boosted by mobile, video

The single largest source of revenue for the UK's publishing industry is display advertising, according to the UK's Association of Online Publishers and Deloitte's Digital Publishers Revenue Index. ... >>

BizReport | Social Marketing March 03, 2016

Consumers unhappy with social media as a customer service channel, use declines

Social media has recently been claimed to be 'the' place consumers now consider visiting when seeking customer service and support, but is the environment really as popular for this channel as might be expected? ... >>

BizReport | Search Marketing March 03, 2016

UK: Mobile key device used for Mother's Day research

It is Mother's Day in the UK this weekend (6 March) and Bing Ads has revealed insights into gift buying that suggests most searches will begin on a mobile device. ... >>

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