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BizReport | Mobile Marketing December 18, 2014

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener.... >>

BizReport | Ecommerce December 12, 2014

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener.... >>

BizReport | Mobile Marketing December 09, 2014

Go ahead, text us, say more car buyers

When customers are researching an automotive purchase, or looking for after-sales care, mobile is the way to go, particularly among Millennials, according to a couple of recent surveys.... >>

BizReport | Mobile Marketing December 08, 2014

Most consumers in the UK watch television on a... television

While television remains the main way people consume media, how much depends on the age of the viewer, according to research released by Broadband Genie.... >>

BizReport | Mobile Marketing December 04, 2014

50% of UK Christmas shoppers will be showrooming

Showrooming is now commonplace but, as consumers seek out the best prices and deals for their festive shopping, retailers will, more than ever, need to keep in mind the power shoppers have in the palm of their hand.... >>

BizReport | Trends & Ideas December 02, 2014

Face-to-face video banking comes to the UK

Technology may have led to a decrease in face-to-face interaction but one bank in the UK is bringing back the personal touch with video a video banking service that even tries keep the staff member a customer communicates with the... >>

BizReport | Mobile Marketing November 28, 2014

25% of smartphone owners have used mobile wallet technology at least once

Retailers may notice that more of their customers want to pay using their smartphones this holiday season, according to new research from Blueshift Research.... >>

BizReport | Ecommerce November 27, 2014

Forge relationships with consumers with gamification marketing techniques

Are you reaching your audiences effectively using the channels they demand? According to new research from 3radical, almost half of consumers in the UK determine whether or not they will purchase from a brand based on whether they get the... >>

BizReport | Ecommerce November 25, 2014

Black Friday, Millennials, shopping, standing in line and... spiders

For many, shopping on Black Friday is overwhelming with long queues and crowded malls. However, according to research conducted by retailer hhgregg, Millennials are not put off by these inconveniences and are more likely to shop on Black Friday than... >>

BizReport | Ecommerce November 24, 2014

Omni-channel shopping putting pressure on stores to raise shopper engagement

Omni-channel shopping is putting pressure on stores to provide a more engaging shopping experience, according to a new report just released by dynamic digital display solutions firm Displaydata. ... >>

BizReport | Search Marketing November 20, 2014

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites.... >>

BizReport | Search Marketing November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. ... >>

BizReport | Ecommerce November 13, 2014

Brands must adapt marketing strategies to address the reality of Empty-Nester women

Female Empty-Nesters are a far more dynamic, up-to-date and tech-savvy generation of consumers than has previously been defined, according to new research from Influence Central and Vibrant Nation. The two organizations surveyed 600+ American women over the age of 45... >>

BizReport | Mobile Marketing November 12, 2014

Businesses without a mobile app or website risk alienating Millennials

Millennials are the most tech-savvy generation and live with and through their mobile devices. Yet, many businesses still fail to optimize their websites for mobile and are potentially alienating a significant customer base.... >>

BizReport | Mobile Marketing November 11, 2014

53% of Thanksgiving Day online shopping will take place via mobile

For the first time ever, more than half of online shopping on Thanksgiving Day will come via a mobile device, according to IBM's Digital Analytics Benchmark.... >>

BizReport | Mobile Marketing November 10, 2014

Mobile's significant role in the purchase journey means mobile optimization is key

With 4 in 5 British smartphone owners browsing the Internet on a mobile device everyday, and many using those devices in the purchase journey, brands must ensure that their websites are optimized for mobile or risk frustrating potential customers.... >>

BizReport | Mobile Marketing October 30, 2014

Apple Pay, HCE to drive NFC-based contactless payments

Host Card Emulation and Apple Pay will be the key drivers of NFC mobile payments this decade, according to a new forecast released by Juniper Research that pegs the number of NFC users come 2019 to be around 516 million.... >>

BizReport | Trends & Ideas October 23, 2014

Adobe: More online TV watched on smartphones than tablets

Adobe's latest Video Benchmark Report reveals the hefty rise in online media streaming with smartphone overtaking tablets for the first time as the device on which to watch streaming content.... >>

BizReport | Trends & Ideas October 21, 2014

Multitasking activity during TV viewing has little to do with the show being watched

Multitasking on other devices while watching television is a well-known phenomenon but, according to new data released by TiVo, the activities being conducted on mobile devices and laptops have little to do with the television program being watched.... >>

BizReport | Mobile Marketing October 16, 2014

Teens comfortable with voice search, adults feel like 'geeks'

If I were to ask you to perform a search on your smartphone right now, would you type it or speak it? A recent study by Google into voice-search habits in the U.S. suggests that if you type in your... >>

BizReport | Mobile Marketing October 16, 2014

94% of leisure travelers now pack at least one mobile device

Tickets? Check. Passport? Check. Currency? Check. Travelers preparing for a vacation ensure they have everything they need before they leave the house. Today, another item is on the list of must-haves - a mobile device - which acts as a... >>

BizReport | Mobile Marketing October 15, 2014

Mobile gamers' spending and behavior highlighted in new study

A new study from Everyplay, the mobile-sharing division of game engine marker Unity, reveals who spends the most on mobile games and how they find new games to play.... >>

BizReport | Mobile Marketing October 14, 2014

Mobile the device of choice among Millennial Moms

Millennial moms are empowered by technology, finds a new study Millennial Media for mobile ad agency Ansible, and use several devices depending on their location.... >>

BizReport | Mobile Marketing October 14, 2014

Google app aims to help marketing newbies learn the basics

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BizReport | Trends & Ideas October 12, 2014

Number of toddlers using tablets has risen significantly

Toddlers are increasingly honing essential learning skills on tablets at home, and are using them more than teenagers, according to new research from Ofcom.... >>

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