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BizReport | Advertising March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. ... >>

BizReport | Advertising March 19, 2017

'Upbeat' consumers more receptive to online, mobile ad content

Advertisers are familiar with the mantra of reaching the right people, on the right device, at the right time, but what about when consumers are in the right mood? In what Yahoo calls the most comprehensive study ever done on... >>

BizReport | Mobile Marketing March 07, 2017

SMBs switch focus for mobile app creation

The number of small and medium-sized businesses with a mobile app is set to increase significantly this year, according to a new survey from research firm Clutch. ... >>

BizReport | Ecommerce March 07, 2017

OTA mobile traffic outpaces desktop in UK and Italy

With smartphones now the primary device for accessing the Internet in the UK, it comes as now surprise to learn that European online travel agent eDreams ODIGEO reports more of its traffic coming from mobile than desktop. ... >>

BizReport | Mobile Marketing March 06, 2017

28% of UK insurers fail to optimize website for mobile

Despite most Brits now using a smartphone to access the Internet, more than a quarter of the UK's major insurers and aggregators fail to design websites for mobile devices, according to a new report from financial experience design agency, Dock9.... >>

BizReport | Search Marketing March 03, 2017

73% of searches for economy hotels made on mobile

Nearly three-quarters of searches for economy hotels are made on a mobile device, according to new research from performance marketing engine Sojern. ... >>

BizReport | Mobile Marketing March 03, 2017

Mobbo: Admob continues to rank #1 in-app ad SDK

App developers are inundated with Software Development Kit (SDK) choices but the latest Mobbo Power Index reveals industry changes and new players in the constantly changing mobile app landscape. ... >>

BizReport | Mobile Marketing March 02, 2017

Correlation found between fast-growing firms and mobile payments

A global survey reveals that fast-growing companies are more likely to have embraced mobile payments than slower-growing companies. ... >>

BizReport | Ecommerce February 28, 2017

'Mobile first' strategy now a must for retailers

A new report from Tryzens reiterates that retailers must rethink their ecommerce strategy and adopt a 'mobile first' approach that takes into account not just the screen size, but the basics of the user experience. ... >>

BizReport | Research February 28, 2017

Pace of tech change concerns teens

The latest Edelman Trust Barometer reveals that teenagers are not as comfortable with the speed of change driven by technology as might be expected from a digital generation. ... >>

BizReport | Advertising February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. ... >>

BizReport | Advertising February 20, 2017

170% rise in ad requests containing location data

When independent global mobile ad exchange Inneractive analysed 2016 mobile ad traffic, they uncovered a massive rise in ad requests containing location data. ... >>

BizReport | Ecommerce February 16, 2017

Alternative methods outpace bank cards in global online payments

A new report from market research firm yStats.com reveals that, globally, use of alternative payment methods online now exceeds that of credit card use online. ... >>

BizReport | Mobile Marketing February 15, 2017

Majority of top UK retailers choose responsive design over mobile apps

The UK's top retailers are choosing a responsive mobile presence over mobile apps, according to a new report released this week by Episerver. ... >>

BizReport | Advertising February 08, 2017

PageFair: Adblock use grew 30% globally in 2016

PageFair's latest Adblock Report reveals that adblocking on desktop and laptop devices in the U.S. is significantly higher than the global average due to, in part, intrusive ad formats. However, when it comes to mobile adblocking, the vast majority takes... >>

BizReport | Mobile Marketing February 08, 2017

Shoppers, diners, expect free wi-fi

A report from Hughes Europe reveals the importance of offering free wi-fi to retail and hospitality businesses. ... >>

BizReport | Trends & Ideas February 03, 2017

U.S. survey finds consumers ready to embrace Amazon Go experience

Amazon recently announced the trial of a new type of shopping experience - Amazon Go. But what do consumers think of this new concept? Schorr Packaging surveyed U.S. consumers to find out.... >>

BizReport | Mobile Marketing January 31, 2017

Starbucks' mobile success slows in-store growth

There is something brewing at Starbucks', and it's not just the coffee. The coffee chain's first-quarter earnings showed disappointing growth which has been attributed to the success of the company's mobile order-and-pay app feature. ... >>

BizReport | Mobile Marketing January 31, 2017

MEF: 78% of consumers made a purchase via mobile last year

New research from global trade body Mobile Ecosystem Forum's annual Mobile Money Report reveals that mobile is increasing its role in banking, shopping and payments. ... >>

BizReport | Advertising January 30, 2017

New mobile video ads really do get in touch with viewers

Smell-o-vision has been toyed with by marketers, but with limited success. However, a new ad experience centering on the sense of touch is proving to be effective. ... >>

BizReport | Ecommerce January 27, 2017

Poor ecommerce experiences impact High Street stores

As if Britain's High Streets aren't already in a precarious position, more research reveals the harm to the UK's town centers if retailers don't up their digital game. ... >>

BizReport | Loyalty Marketing January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. ... >>

BizReport | Internet January 25, 2017

95% of Internet users in China access via mobile

The number of people in China with access to the Internet rose to 731 million in 2016, as ecommerce drives consumer demand. ... >>

BizReport | Mobile Marketing January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. ... >>

BizReport | Mobile Marketing January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. ... >>

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