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BizReport | Mobile Marketing April 24, 2014

Keyword carelessness inhibiting UK travel brands' discoverability in App Store

Many of the UK's top travel brands could improve their discoverability in the Apple App Store if they fixed a few problems, including their spelling. ... >>

BizReport | Ecommerce April 15, 2014

Mobile plays significant role in the shopping habits of Boomers and Seniors

Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search... >>

BizReport | Ecommerce April 14, 2014

Retailers lose a third of consumers through in-store smartphone use

European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost... >>

BizReport | Advertising April 14, 2014

Internet ad revenues outstrip broadcast TV for the first time

Marketers are now spending more to advertise online than they are on broadcast television, according to new figures released by the Interactive Advertising Bureau. ... >>

BizReport | Social Marketing April 10, 2014

comScore report compares desktop use versus mobile for social

If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is. ... >>

BizReport | Mobile Marketing April 09, 2014

Consumers do not want to be stalked in-store via smartphone

Consumers are less likely to shop in a store that has a smartphone tracking program in place, even if it is a favorite retailer, according to a new survey from OpinionLab.... >>

BizReport | Social Marketing April 09, 2014

Consumer social sharing trends: Twitter surge

The latest ShareThis report shows that Twitter is the fastest growing in the world of social sharing. ... >>

BizReport | Advertising April 08, 2014

Mobile PPC ad fraud loophole exposed by agency

After watching their clients' analytics 'like a hawk', an investigation by Las Vegas Internet marketing agency Platinum Web Marketing led them to immediately cease all its mobile pay-per-click ad management campaigns. But why?... >>

BizReport | Mobile Marketing April 01, 2014

129% rise in mobile visits prompts British Medical Association to go mobile

After noticing a huge rise in the number of website visits coming from mobile, the British Medical Association has announced they have launched their first mobile-optimized website.... >>

BizReport | Mobile Marketing March 31, 2014

Airlines expect dramatic rise in availability of on-board mobile payments

The next two years will see a significant rise in the number of airlines offering mobile payments on-board according to a new report from airline payment processing provider WorldPay.... >>

BizReport | Mobile Marketing March 28, 2014

Time spent daily on social networks up from 5% to 12%

In the last two years, the amount of time spent communicating via digital channels has increased significantly, according to new research from the Institute of Practioners in Marketing. ... >>

BizReport | Mobile Marketing March 27, 2014

Retailers foresee the massive role of mobile in their future

Retailers are beginning to see how mobile has forever changed the way people shop. The mobile generation's path-to-purchase begins way before a store visit and, more often than not, on a mobile device, as is highlighted in a new report... >>

BizReport | Mobile Marketing March 25, 2014

Mobile tops list of items travelers least want to forget when packing for a trip

Everyone has that one item that they least want to forget when packing for a trip. What that item is may depend on where you come from, according to new research from online travel agency Agoda.... >>

BizReport | Advertising March 19, 2014

Television remains dominant screen in UK

The AdReaction study from Millward Brown reveals that despite having the highest smartphone penetration of 30 countries surveyed Brits spend a third of their screen time watching the television. ... >>

BizReport | Mobile Marketing March 14, 2014

Showrooming more prevalent among Baby Boomers

Showrooming is an activity that half of smartphone owners now engage in. But it's not the younger generation taking the lead, according to new research conducted in the UK by retail technology firm Omnico Group.... >>

BizReport | Advertising March 11, 2014

UK: Mobile ad spend to outstrip newspaper ad spend in 2014

A new report from eMarketer forecasts mobile ad revenues will overtake newspaper ad revenues in the UK for the first time ever during 2014. ... >>

BizReport | Trends & Ideas March 07, 2014

Research reveals consumers juggle multiple devices throughout the day

The more devices a person owns, the more they are likely to juggle between them throughout the course of a day, according to new research commissioned by Facebook and conducted by market research firm GfK.... >>

BizReport | Mobile Marketing March 07, 2014

Americans abandon purchases in-store after 8 minutes waiting in line

Forming an orderly queue at the checkout isn't something today's consumers want to do. New research from Omnico Group reveals that eight minutes is as long as Americans will tolerate standing in line, after which they will simply abandon the... >>

BizReport | Mobile Marketing March 03, 2014

Report reveals mobile's leading role in movie selection and ticketing

The Interactive Advertising Bureau's Mobile Center, InMobi and Decision Fuel teamed up to take a look at the role that mobile plays in the selection of movies and ticket purchase.... >>

BizReport | Mobile Marketing March 02, 2014

Few FTSE100 companies implement responsive web design

New research from The Search Agency reveals that few of the FTSE100 companies are readied for the mobile marketing age. ... >>

BizReport | Ecommerce February 26, 2014

Shopping via PC falls in favor of mobile

As shopping has moved into the online space, physical stores have seen a downturn in traffic. However, as new international research from PricewaterhouseCoopers reveals, it's the turn of the PC to suffer as consumers shift their shopping behavior to mobile.... >>

BizReport | Ecommerce February 20, 2014

32.8 million Americans use a mobile device to book travel

A new survey reveals that booking travel on a mobile device is an increasingly popular activity, particularly among younger travel bookers. ... >>

BizReport | Trends & Ideas February 19, 2014

Brits not tuning out from traditional TV sets

Research in the U.S. suggests that mobile devices will replace the traditional television set by 2022. However, this scenario seems less likely in the U.K. where the vast majority of the population still prefers the television set over their tablet... >>

BizReport | Social Marketing February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers.... >>

BizReport | Mobile Marketing February 10, 2014

Cisco reports on the upcoming boom in mobile data traffic

As mobile devices expand from simply mobile phones and tablets, so will the amount of mobile data being used. According to a recent forecast from Internet networking form Cisco, the amount of mobile data used will skyrocket in the next... >>

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