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BizReport | Mobile Marketing July 03, 2015

'Commuter Commerce' worth £9.3 billion each year

More evidence has emerged that 'commuter commerce' is an increasingly popular activity among consumers thanks to WiFi availability on public transport and faster mobile browsing speeds. ... >>

BizReport | Mobile Marketing July 02, 2015

Research highlights effectiveness of in-app messaging

Are you using in-app messaging in your apps? If you don't, you could be missing out on significantly higher rates of user retention and app launches, according to new research by Localytics. ... >>

BizReport | Mobile Marketing June 30, 2015

Mobile-friendly hotels appeal to 9 out of 10 U.S. travelers

Hotels that want to appeal to the American traveler need to up their mobile technology game, according to a new YouGov survey.... >>

BizReport | Mobile Marketing June 29, 2015

Mobile a key ingredient in a Millennial's kitchen

There is one ingredient that is more important than most for Millennials who enter the kitchen to prepare a meal - mobile. According to a new study from Think With Google in association with mcgarrybowen and Kraft Foods more than... >>

BizReport | Mobile Marketing June 26, 2015

367% rise in mobile video viewing since Q1 2013

As mobile becomes ever more an integral part of daily life, so does mobile video. According to a study from Ooyala, mobile views have doubled over the past year and now account for two-fifths of all video viewing.... >>

BizReport | Ecommerce June 26, 2015

Demandware: Mobile orders up 59% in Q1 2015

Demandware's Q1 2015 Shopping Index highlights the increasing role of mobile in driving orders and that the duration of digital shopping visits is falling. ... >>

BizReport | Ecommerce June 25, 2015

Study highlights powerful role of apps and cross device in purchase cycle

The latest Criteo State of Mobile Business study reveals that mobile-optimized website convert almost three times more than non-optimized as mobile is set to become the dominant ecommerce platform in the U.S., U.K., and most of Asia before the end... >>

BizReport | Mobile Marketing June 22, 2015

Declining in-app purchases in games buoyed by increased spend value

New research from Return Path reveals that in-app purchases made in mobile games have been in steady decline this year, but at the same time revenue has been buoyed by bigger orders. ... >>

BizReport | Mobile Marketing June 16, 2015

One-third of purchase journey conducted on mobile, 89% of purchases made on PC

While smartphones are increasingly used during the path to purchase, new research shows that PCs remain the dominant device on which purchases are made. ... >>

BizReport | Trends & Ideas June 14, 2015

Google report reveals Brits are the most-connected consumers

According to the latest Consumer Barometer from Google, Brits don't just go online, they live online, with 92% owning a mobile or smartphone and 85% going online at least once a day.... >>

BizReport | Mobile Marketing June 11, 2015

Apple Pay's July launch in UK set to be well received

In the U.S. Apple Pay is increasingly being adopted by retailers, but how do consumers in the U.K. feel about the new digital payment system? According to new research by Connexity, they are keen.... >>

BizReport | Ecommerce June 10, 2015

Convenience trumps cost as main driver of online grocery shopping

As consumers seek to effectively manage their increasingly busy lives, convenience is oustripping cost, as retail and shopper marketing agency Savvy found in a recent study into what drives online grocery shopping.... >>

BizReport | Mobile Marketing June 09, 2015

IAB: Small screens not just used for short-form video

Think that mobile users only watch short video clips on their device? Think again. According to a new global survey from the Interactive Advertising Bureau (IAB) more than a third of consumers watch video content that is longer than five... >>

BizReport | Mobile Marketing June 09, 2015

Report reveals impact of mobile ads on store visits

A new report from NinthDecimal has demonstrated the power of mobile ads to drive store traffic during the first day of a campaign.... >>

BizReport | Mobile Marketing June 04, 2015

Father's Day: Dads spend big on mobile

With Father's Day just around the corner it's a good time to consider ways in which to engage this valuable consumer segment and, according to new data released by IAB's Mobile Center and Millennial Media, mobile is the way to... >>

BizReport | Advertising June 03, 2015

XpressBuy ad commerce platform allows consumers to buy direct from ads

Blending in-the-moment trends and consumer desire is XpressBuy's new 'Ad Commerce' platform that enables consumers to make purchases directly from an online ad on mobile or desktop.... >>

BizReport | Advertising May 22, 2015

Android ad blocking browser released by Adblock Plus

Bad news for advertisers, but good news for those who prefer their browsing experience not to be clogged up with ads - Adblock Plus has released its beta version of Adblock Browser, an Android browser that blocks ads by default.... >>

BizReport | Mobile Marketing May 22, 2015

Report highlights the 'mobile moments' of commuters

Commuters in the UK spend almost an hour each working day commuting to and from work, and for almost half of that time they are engaging with their mobile device. adsquare's latest report reveals these 'mobile moments' are an opportunity... >>

BizReport | Trends & Ideas May 20, 2015

Emoji: UK's fastest growing language

The visual representation of language, in the form of emoji, is making its way into almost all messaging done by Brits, according to new research conducted by TalkTalk Mobile and the University of Bangor.... >>

BizReport | Search Marketing May 19, 2015

Google plans one-click shopping feature via mobile search

Google is taking advantage of mobile's lead over desktop in search by preparing to launch Buy buttons alongside sponsored mobile search results. ... >>

BizReport | Internet May 14, 2015

Cost of cybercrime to top two trillion dollars by 2019

The cost of data breaches will rise dramatically as more personal and business data is digitized and connected online, according to a new study from Juniper search that pegs the cost at more than $2 trillion by 2019.... >>

BizReport | Mobile Marketing May 12, 2015

Benchmarks provide proof of mobile's effect on in-store sales

The much-maligned mobile banner ad has been given a boost, at least in terms of their effectiveness in driving retail sales, according to a new series of benchmarks released by 4INFO.... >>

BizReport | Mobile Marketing May 11, 2015

Millennials choose mobile to search, contact financial services and insurance companies

Recent research by the Marchex Institute reveals that, for financial services and insurance companies, it is now typical for Millennial Gen X consumers to search on their mobile phone and make a call directly from that search result.... >>

BizReport | Search Marketing May 07, 2015

Google highlights changing search behavior as mobile overtakes desktop

Hot on the heels of Google's requirement that websites are mobile friendly comes news that more Google searches take place on a mobile device than on desktop computers in 10 different countries, including the U.S.... >>

BizReport | Trends & Ideas May 06, 2015

Research reveals toddlers are mastering mobile

Today's toddlers are not content with plastic toy phones. Recent research has found that even before they are one year old a third of babies are interacting with the real thing. ... >>

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