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BizReport | Advertising archives January 30, 2018
"Seal of approval" needed to raise perception of commercial digital ad research
A quarter of advertising and media professionals dismiss digital ad commercial research studies as self-serving while one in five consider a lack of quality renders them useless, according to, errr, new commercial research. ... >>
BizReport | Trends & Ideas archives July 11, 2017
Third of Brits trust the media less now than they did six months ago
Only one in five people in the UK always trust the information reported by the media, according to a new study from online video platform, Newsflare. ... >>
BizReport | Advertising archives June 14, 2017
Advertisers in media and entertainment category most confident of business growth
A new survey by digital agency Zenith reveals that the category in which advertisers are the most confident about business growth this year is media and entertainment. ... >>
BizReport | Trends & Ideas archives June 12, 2017
New report reveals viewing on a TV set an 'and' not an 'or'
The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. ... >>
BizReport | Research archives April 26, 2017
Why the press release is (still) not dead
A question asked almost as much as "is email dead?" is "is the press release dead?". New data from PR Week and PR agency Wildfire provides insight into how press releases are currently being used and how they are performing.... >>
BizReport | Research archives February 28, 2017
Pace of tech change concerns teens
The latest Edelman Trust Barometer reveals that teenagers are not as comfortable with the speed of change driven by technology as might be expected from a digital generation. ... >>
BizReport | Trends & Ideas archives January 17, 2017
Most media chiefs believe fake news is good for business
Fake news has been hitting the headlines of late but, according to a new report from the Reuters Institute for the Study of Journalism, most news media chiefs believe fake news is good for business. ... >>
BizReport | Trends & Ideas archives November 23, 2016
Ability of young people to reason about online information "bleak"
The ability of young people to evaluate information on social media is poor, according to new research from Stanford University. ... >>
BizReport | Trends & Ideas archives October 17, 2016
Hotels and guests differ on in-room entertainment offerings
What hotels consider important aspects of in-room entertainment differs from that of their guests, according to a new report released by ADB.... >>
BizReport | Trends & Ideas archives August 30, 2016
Newspapers go digital but readers continue to pick up a print copy
After going digital-only earlier this year, how has the British newspaper The Independent fared to date? Pretty well, according to the Q2 National Readership Survey Padd figures, but print is not dead. ... >>
BizReport | Trends & Ideas archives March 29, 2016
'Cord nevers' main drivers of rise in mobile video consumption
Nearly half of all online video viewing now takes place on a mobile device, according to Ooyala's latest Global Video Index which suggests that Millennials - aka 'cord nevers' - are behind it all. ... >>
BizReport | Trends & Ideas archives January 20, 2016
People have more trust in Google for news than news outlets
Google is the second most reputable company in the world and more people trust Google for news than they trust the news outlets in Google News' index. ... >>
BizReport | Trends & Ideas archives January 11, 2016
Millennials' views of media and churches increasingly negative
Banks are going up in U.S. consumers' estimations, according to new research released by Pew Research Center, and are rated highest by Millennials, but the same can not be said for news media and religion.... >>
BizReport | Social Marketing July 16, 2015
News consumption growing on social networks
Social networks have an increasing role in the news environment. A new study from the Pew Research Center and the Knight Foundation reveals the different ways of connecting with news employed by users of Twitter and Facebook. ... >>
BizReport | Trends & Ideas archives July 14, 2015
News consumption - the rise of Citizen Editorship
A new report from PR firm 72Point challenges the perception that consumers can not cope with a wealth of content, suggesting instead a form of 'citizen editorship' that filters out content that does not interest them.... >>
BizReport | Internet June 02, 2015
New technology pushes out traditional media consumption
A new report from ZenithOptimedia reveals that more than eight hours a day is now spent consuming media but traditional media is losing out to the Internet.... >>
BizReport | Research archives March 26, 2015
TV, radio continue to be most popular media channels
Nielsen reveals that traditional media are still attracting the most eyeballs and ears. ... >>
BizReport | Social Marketing August 29, 2013
Twitter tests selected in-text auto-Tweets with New York Times
Hot on the heels of Twitter's announcement of Related Headlines, a feature that automatically lists relevant stories alongside Tweets, comes the microblogging platform's experiment with highlighted Tweet text. ... >>
BizReport | Trends & Ideas archives July 10, 2013
Research: Twitter no match for newswires
Twitter is evolving but can the micro-blogging platform ever outperform or replace newswires? Recently released research findings reveal how the reporting of news events on Twitter differs from newswire services.... >>
BizReport | Law & Regulation July 09, 2013
Advertisers warned about delivery of Royal birth advertising
Thinking of cashing in on the imminent birth of a new member of the British Royal family? You'd better brush up on your Advertising Standards Authority rules and regulations first.... >>
BizReport | Advertising archives January 14, 2013
Magazine ad pages continue to fall despite growing audience
On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.... >>
BizReport | Social Marketing July 14, 2011
Facebook reveals best practices for journalist Pages
New research from Facebook delves into what types of posts on journalist Facebook Pages attract the most attention and feedback. ... >>
BizReport | Social Marketing May 10, 2010
Consumers don't put much trust in socnets
Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>
BizReport | Research archives April 26, 2010
Disconnected teens suffer anxiety, withdrawal
While the American Psychiatric Association does not recognize Internet addiction as a disorder, there are certainly signs that there are real and distressing symptoms resulting from a loss of digital social connection.... >>
BizReport | Advertising archives April 21, 2009
Harris Interactive: Consumers shoot the messengers
Two-thirds of Americans blame ad agencies for the economic meltdown and over half are putting the blame on media, according to new research from Harris Interactive.... >>
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