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BizReport | Research April 26, 2017

Why the press release is (still) not dead

A question asked almost as much as "is email dead?" is "is the press release dead?". New data from PR Week and PR agency Wildfire provides insight into how press releases are currently being used and how they are performing.... >>

BizReport | Research February 28, 2017

Pace of tech change concerns teens

The latest Edelman Trust Barometer reveals that teenagers are not as comfortable with the speed of change driven by technology as might be expected from a digital generation. ... >>

BizReport | Trends & Ideas January 17, 2017

Most media chiefs believe fake news is good for business

Fake news has been hitting the headlines of late but, according to a new report from the Reuters Institute for the Study of Journalism, most news media chiefs believe fake news is good for business. ... >>

BizReport | Trends & Ideas November 23, 2016

Ability of young people to reason about online information "bleak"

The ability of young people to evaluate information on social media is poor, according to new research from Stanford University. ... >>

BizReport | Trends & Ideas October 17, 2016

Hotels and guests differ on in-room entertainment offerings

What hotels consider important aspects of in-room entertainment differs from that of their guests, according to a new report released by ADB.... >>

BizReport | Trends & Ideas August 30, 2016

Newspapers go digital but readers continue to pick up a print copy

After going digital-only earlier this year, how has the British newspaper The Independent fared to date? Pretty well, according to the Q2 National Readership Survey Padd figures, but print is not dead. ... >>

BizReport | Trends & Ideas March 29, 2016

'Cord nevers' main drivers of rise in mobile video consumption

Nearly half of all online video viewing now takes place on a mobile device, according to Ooyala's latest Global Video Index which suggests that Millennials - aka 'cord nevers' - are behind it all. ... >>

BizReport | Trends & Ideas January 20, 2016

People have more trust in Google for news than news outlets

Google is the second most reputable company in the world and more people trust Google for news than they trust the news outlets in Google News' index. ... >>

BizReport | Trends & Ideas January 11, 2016

Millennials' views of media and churches increasingly negative

Banks are going up in U.S. consumers' estimations, according to new research released by Pew Research Center, and are rated highest by Millennials, but the same can not be said for news media and religion.... >>

BizReport | Social Marketing July 16, 2015

News consumption growing on social networks

Social networks have an increasing role in the news environment. A new study from the Pew Research Center and the Knight Foundation reveals the different ways of connecting with news employed by users of Twitter and Facebook. ... >>

BizReport | Trends & Ideas July 14, 2015

News consumption - the rise of Citizen Editorship

A new report from PR firm 72Point challenges the perception that consumers can not cope with a wealth of content, suggesting instead a form of 'citizen editorship' that filters out content that does not interest them.... >>

BizReport | Internet June 02, 2015

New technology pushes out traditional media consumption

A new report from ZenithOptimedia reveals that more than eight hours a day is now spent consuming media but traditional media is losing out to the Internet.... >>

BizReport | Research March 26, 2015

TV, radio continue to be most popular media channels

Nielsen reveals that traditional media are still attracting the most eyeballs and ears. ... >>

BizReport | Social Marketing August 29, 2013

Twitter tests selected in-text auto-Tweets with New York Times

Hot on the heels of Twitter's announcement of Related Headlines, a feature that automatically lists relevant stories alongside Tweets, comes the microblogging platform's experiment with highlighted Tweet text. ... >>

BizReport | Trends & Ideas July 10, 2013

Research: Twitter no match for newswires

Twitter is evolving but can the micro-blogging platform ever outperform or replace newswires? Recently released research findings reveal how the reporting of news events on Twitter differs from newswire services.... >>

BizReport | Law & Regulation July 09, 2013

Advertisers warned about delivery of Royal birth advertising

Thinking of cashing in on the imminent birth of a new member of the British Royal family? You'd better brush up on your Advertising Standards Authority rules and regulations first.... >>

BizReport | Advertising January 14, 2013

Magazine ad pages continue to fall despite growing audience

On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.... >>

BizReport | Social Marketing July 14, 2011

Facebook reveals best practices for journalist Pages

New research from Facebook delves into what types of posts on journalist Facebook Pages attract the most attention and feedback. ... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

BizReport | Research April 26, 2010

Disconnected teens suffer anxiety, withdrawal

While the American Psychiatric Association does not recognize Internet addiction as a disorder, there are certainly signs that there are real and distressing symptoms resulting from a loss of digital social connection.... >>

BizReport | Advertising April 21, 2009

Harris Interactive: Consumers shoot the messengers

Two-thirds of Americans blame ad agencies for the economic meltdown and over half are putting the blame on media, according to new research from Harris Interactive.... >>

BizReport | Research February 11, 2009

ANA: Marketing outlook worse than predicted

A new study by the Association of National Advertisers makes for worrying reading. Marketers will be making more cost and budget cuts than previously predicted as the recession bites the marketing industry.... >>

BizReport | Social Marketing February 25, 2008

Australians socialize, Americans shop

An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans. ... >>

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