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BizReport | Mobile Marketing January 15, 2009

New app gives marketers new way to engage on the iPhone

A new platform app for the iPhone could help marketers better engage mobile consumers. This week Offerpal announced the launched of the Managed Offer Platform, which gives mobile marketers the ability to engage users by allowing them to choose their... >>

BizReport | Mobile Marketing January 08, 2009

Brand marketers embrace mobile apps

Brand marketers are embracing the brave new mobile world and plunging consumers into branded environments that are far more interactive and viral than bland WAP banners and location-based text ads. ... >>

BizReport | Mobile Marketing December 09, 2008

Google launches AdWords for the iPhone/G1

This week sees the launch of AdWords for the iPhone and T-Mobile G1. Advertisers now have the option of displaying their Internet text and display ads on the iPhone, G1 and other mobile phones with full HTML support. ... >>

BizReport | Mobile Marketing October 17, 2008

AdMob: Mobile ad demand outstrips inventory

AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn't keeping up with demand.... >>

BizReport | Mobile Marketing October 13, 2008

Google iPhone ads in beta

Google is preparing to offer advertisers a way to tailor their advertising to the iPhone, despite its own, soon-to-be-released, mobile operating system, Android. ... >>

BizReport | Mobile Marketing October 10, 2008

Keynote Systems: Mobile websites need improvement

In their new study, 'WebEffective for iPhone', Keynote System asked participants to find an entertainment news story, read it, search for another topic and send that story to a friend. The results demonstrate the need for improvements in the mobile... >>

BizReport | Mobile Marketing March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV.... >>

BizReport | Email Marketing February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study... >>

BizReport | Mobile Marketing February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch... >>

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