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BizReport | Social Marketing April 16, 2021

Study: More merchants choosing Facebook ads

A growing number of retailers and brands are pushing their ad dollars to social networking giant Facebook. That is a key takeaway from new MediaRadar data which shows that retail now accounts for about 17% of the ad spend within... >>

BizReport | Ecommerce April 15, 2021

Reports: Shifting loyalty, better information key to shopper engagement

Three new reports find that in a pandemic world, making things simpler for shoppers is key to making shoppers happy and building crucial brand loyalty. ... >>

BizReport | Ecommerce April 08, 2021

Experts: A year after the pandemic, here's how we're coping

This week marks a year since much of the world shuttered it's doors and windows and moved non-essential contact to the digital space. From advertising and shopping to social contact to work, as the world dealt with the COVID-19 pandemic... >>

BizReport | Ecommerce April 06, 2021

Report finds coupon fraud costing merchants $100 million per year

Consumers love coupons, even if those coupons don't apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don't apply... >>

BizReport | Advertising March 30, 2021

Reports: Customer expectations high for brand relations

The COVID-19 may have changed the way consumers shop, but it hasn't changed what they want from brands, merchants, and marketers, and topping that list is a good experience. ... >>

BizReport | Ecommerce March 29, 2021

What booming subscription model means for marketers

Over the past ten years there has been a near-500% increase in consumers' use of subscription services. That's a key component of new Zuora data which also shows that bulk of US adults (78%) currently have at least 1 subscription... >>

BizReport | Ecommerce March 26, 2021

How to use digital events to create a better experience

As brands were forced to take in-person events online to comply with COVID-19 guidelines, marketers quickly realized that it wasn't an easy switch to turn physical events into virtual ones, with factors like networking translating poorly in this new format.... >>

BizReport | Advertising March 16, 2021

IAB/PwC identify brand challenges post-pandemic

While the pandemic may have resulted in higher-than-average ecommerce and m:commerce revenues, saving many merchants from despair, ongoing lockdowns and change consumer habits are also forcing brands to adjust on the fly to consumers' needs. That is a key takeaway... >>

BizReport | Research March 11, 2021

Studies: Consumers want simplicity, are mobile wallets it?

Several new reports out on the changing habits of consumers seem to agree on one thing: shoppers want shopping to be simpler. And they're willing to switch brands and even favored retailers if buying is made easier.... >>

BizReport | Ecommerce March 08, 2021

Studies highlight how brands are doing post-COVID

Two new reports highlight just how well brands are doing - or not - in their quest to meet consumers in the digital space, and just what consumers are looking for when it comes to brand communication in an increasingly... >>

BizReport | Content Marketing March 03, 2021

Report: Streaming services push media spending surge

Consumers may have cut back on eating out and even typical clothing/apparel purchases in 2020, but they didn't cut back on entertainment. That is a key takeaway from new PQ Media data, which shows a 6% increase in consumer media... >>

BizReport | Internet March 02, 2021

Experts predict life in 2025 will be more tech driven

As the world begins to recover from the coronavirus pandemic, some changes instituted to protect citizens from the virus may not go away. That is a key finding from a new Pew Research survey of nearly 1,000 industry, tech, and... >>

BizReport | Ecommerce March 01, 2021

Look for virtual events, social commerce to stick post-pandemic

Virtual events may have been a shot in the dark for marketers and brands at the beginning of the pandemic, but their success is causing many to consider these types of events for the future. That, according to new data... >>

BizReport | Ecommerce February 25, 2021

Expert: How Covid-19 will impact merchants in 2021

As we near the year mark since the COVID-19 pandemic shut down many retailers and restaurants, some are open but more are wondering how to stay open with fewer people coming in to spend money. We asked a digital expert... >>

BizReport | Ecommerce February 23, 2021

Reports underline changes in how people now shop

2020 did more than change how people interacted with one another. It changed, perhaps for good, the way people are interacting with brands - and that goes from the moment they think about purchasing a product through the actual buying... >>

BizReport | Advertising February 22, 2021

Study: Customer ID a problem for brands, publishers

As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one... >>

BizReport | Ecommerce February 19, 2021

Report: US imports up 8% for 2020

The coronavirus pandemic may have slowed shipping throughout much of 2020 but it didn't slow shoppers' demand as is evidenced by new data out from the National Retail Federation. According to their report, retail imports in the US were up... >>

BizReport | February 17, 2021

Study: Security top of mind for merchants

As we head deeper into 2021 and a year that is shaping up to be, much like it's predecessor, a year when people go online for everything from social interaction to shopping, security is getting more focus from many brands.... >>

BizReport | Ecommerce February 16, 2021

Expert: After 2020 shipping delays, here's how to win back customers

2020 was in many ways the year of ecommerce with more people logging on to shop for both essential and non-essential items. Over the holiday season, retailers saw a strong surge in digital shopping, both for delivery-to-home and for pick-up... >>

BizReport | Ecommerce February 11, 2021

Expert: How to improve digital customer service

Today's consumer wants control. Over what and how they buy, how long they'll wait for shipping, and even how they communicate with the brands they trust. The problem with that is that there is no longer a single way that... >>

BizReport | Ecommerce February 09, 2021

Top 3 ecommerce trends to watch

Ecommerce had a record-breaking year in 2020 as more consumers pushed more of their buying, even for grocery staples, into the digital space because of the coronavirus pandemic. And while 2021 will likely not break the kinds of records that... >>

BizReport | Mobile Marketing February 01, 2021

Expert: How the iOS 14 update will impact merchants, brands

Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they... >>

BizReport | Social Marketing January 28, 2021

DataVisor: High fraud rates in social networks

Fraud has not taken a holiday during the coronavirus pandemic, quite the opposite. Fraud rates have increased throughout the digital space, according to one new report, as fraudsters have sought to take advantage of gaps in protection that have been... >>

BizReport | Advertising January 26, 2021

How YouTube's new direct-selling feature may impact merchants

Content creators may soon be the new direct sellers. That, if a new feature currently being tested by YouTube catches on and proves to be lucrative to merchants, brands, and content creators. ... >>

BizReport | Internet January 25, 2021

Forecast: Look for media usage to slow post-pandemic

While most advertisers and content creators saw a sharp uptick in growth from the consumer side throughout the initial months of the Coronavirus pandemic, one new forecast warns that a deceleration is likely on the horizon as more people are... >>

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