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BizReport | Ecommerce March 22, 2019

Expert: Why friendly fraud is costing retailers

Many retailers expect fraudsters to be unknown forces hacking into their computers during off hours. While this type of fraud is, indeed, a big issue for retailers and brands, friendly fraud is growing to be troublesome, as well. ... >>

BizReport | Social Marketing March 20, 2019

Instagram testing checkout option

A new release from Instagram may change how merchants and brands interact on the social platform. This week, they announced a beta test, using a select group of retailers, for what is called Instagram Checkout. ... >>

BizReport | Ecommerce March 18, 2019

Home Improvements top refund spending list

Tax season is upon us in the US, and it looks like most consumers have plans for their tax refund this year. According to new data from Valassis, while most are planning to save their refund, about one-fifth (20%) say... >>

BizReport | Ecommerce March 15, 2019

Reports: Look for fraud to increase

An update to online payment rules could increase the amounts and kinds of frauds online businesses deal with. Payment Services Directive (PSD2) is set up to better identify consumers, which should be a relief for both digital merchants and shoppers,... >>

BizReport | Mobile Marketing March 14, 2019

Location data key to improved targeting, finds report

Mobile data may be more important than many brands think. New data out from Simpli.fi underlines not only the importance of mobile phones to consumers, but to brands because consumers are spending so much of their time with smartphones in-hand.... >>

BizReport | Mobile Marketing March 11, 2019

Merchants: How to get more from your mobile experience

As mobile commerce grows into an entity separate from traditional ecommerce, the experience of consumers has begun to separate those merchants performing well and those who are losing ground. Here's how retailers and brands can improve their mobile experience. ... >>

BizReport | Mobile Marketing March 06, 2019

Expert: Why merchants must improve the mcommerce experience

Mobile has become a driving force for many retailers, as the last holiday shopping season has shown, but many continue to struggle with the overall mobile experience. This experience will be key for merchants moving forward, which makes now the... >>

BizReport | Ecommerce March 04, 2019

Study: Chatbot experiences positive but not sought

While consumers may get the answer they're looking for on retail or business sites that use chatbots, it doesn't mean they actually want to "talk" to a chatbot. That's the word from one new report which indicates that while most... >>

BizReport | Advertising February 22, 2019

Study: Cambridge Analytica scandal still worrisome

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either. In fact, according to one new report finds that most consumers feel brands and marketers are contacting them in... >>

BizReport | Advertising February 14, 2019

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We... >>

BizReport | Ecommerce February 08, 2019

Report: Amazon wins ecomm battle, but other brands gain ground

While Amazon may still be a go-to in the online shopping race, other brands are gaining ground. That, according to new data out from Jumpshot which notes that Walmart, Macys, and Target all gained online ground in certain categories. ... >>

BizReport | Ecommerce January 30, 2019

Study: Disconnect between execs, shoppers

While more and more shoppers are turning to mobile devices and ecommerce to shop, one new report indicates they won't be turning to voice assistants. In fact, according to NetSuite data, an overwhelming majority of shoppers (95%) aren't interested in... >>

BizReport | Mobile Marketing January 24, 2019

Mobile increasingly important for retail

With an average spend of $2.1 billion, the 2018 holiday shopping season was definitely a record-setter, but it isn't just the average - or total - spend that is important. It's how people shopped. Overall, the holiday shopping period accounted... >>

BizReport | Mobile Marketing January 18, 2019

How M:Commerce will impact 2019

Through the 2018 holiday season, retailers and merchants saw larger and larger numbers of consumers checking in and checking out on mobile devices. For the season, mobile commerce accounted for more than half of visits and according to Adobe's data... >>

BizReport | Ecommerce January 15, 2019

Study: To get shoppers in-store, up the experience

According to a new report, the sensory experience - being able to not only see but touch and try on items - is key to shoppers choosing to come into stores or shopping online. In fact more than three-quarters (78%)... >>

BizReport | Internet January 10, 2019

Expert: How brands can prep for innovative tech changes in 2019

While most marketers are focused on ad strategy for 2019, the truth is that they should also be focused on cybersecurity measures, data privacy, and even breaches. That, because as consumers spend more time in the digital space, so do... >>

BizReport | Ecommerce January 02, 2019

MasterCard shows 5% retail increase for 2018 holidays

Between November 1 and December 24, retailers and merchants saw a 5.1% increase in sales (YoY). That, according to Mastercard's new Spending Pulse. Overall, shoppers spent $850 billion during the holiday season, with the biggest spending increases seen in apparel... >>

BizReport | Advertising December 26, 2018

4 ways data will improve for 2019 marketers

Data continues to be a key ingredient to any marketing campaign. Even with the implementation of GDPR across Europe and its impact on North American brands, data continues to be a strong part of marketers' strategy. Here are four ways... >>

BizReport | Blogs & Content December 25, 2018

Expert: How brands can embrace interactive experience to improve engagement

This holiday season has shown that online and mobile shopping is a key factor for spending amongst consumers, but many brands and merchants continue to struggle with online engagement. We asked an expert with The Tylt how brands can get... >>

BizReport | Loyalty Marketing December 24, 2018

Study finds experience key to customer loyalty

While it has long been known that customer experience is key to shopper happiness, a new report is putting a number to that statistic. Qualtrics has released their new Retail Pain index which indicates that 75% of shoppers will stop... >>

BizReport | Ecommerce December 11, 2018

Report: 57% of holiday spending is mobile

The 2018 holiday shopping season is off to a tremendous start. According to Adobe's latest analysis, between November 1 and December 6, US consumers spend more than $80 billion - that is an 18% increase in YoY spending. ... >>

BizReport | Blogs & Content December 10, 2018

Forecast: Look for content, tech spending to increase 6% in 2019

Consumer spending on media content and tech will push into the trillion dollar range in 2019. That, according to new data out from PQ Media; their new forecast predicts a 6% growth rate which would push spending to $1.84 trillion... >>

BizReport | Ecommerce December 05, 2018

2018 holiday shopping season breaking records

Several online shopping records have been broken and we're only two weeks into the official holiday shopping season, and according to experts this in only the beginning. We asked Blue Fountain Media's VP what more merchants can expect from the... >>

BizReport | Ecommerce December 04, 2018

Study: Gift card use increases consumer spending

Merchants and marketers might want to offer more in the way of gift cards. That is one takeaway from new data which indicates that consumers, on average, are spending $59 over the gift card amount when shopping with a gift... >>

BizReport | Mobile Marketing November 30, 2018

3 Predictions for holiday shopping season

With the 2018 holiday shopping season off to such a big start, many merchants are wondering just how to get the most from their marketing buck. We asked an expert to identify areas in which merchants can outshine the competition.... >>

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