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BizReport | Ecommerce September 29, 2020

Prime Day set, here's how to prep

The summer staple of Amazon's Prime Day was delayed in the US this year, but dates have finally been released. The digital sale day will run from October 13 through 14 with deals on everything from tech to home decor.... >>

BizReport | Ecommerce September 24, 2020

Top 3 tips to improve retailers' holiday season

This holiday season has the potential to be great - but also challenging - for marketers and merchants around the globe. Continued dealing with the global pandemic, more people than ever shopping digitally, shipping delays, but constant access to the... >>

BizReport | Ecommerce September 22, 2020

Expert: How to use SPO to combat fraud

According to reports about half of US media professionals are now using Supply Path Optimization (SPO) to help fight fraud. However, not all SPO strategies are inherently set up to actually detect or combat this issue, and that is why,... >>

BizReport | Advertising September 21, 2020

Reports: How shoppers will spend, what marketers can do to engage

Several new reports out this month shed light on what consumers are looking for as we begin counting down to the 2020 holiday season, and what marketers can do to capture shoppers' attention in a digital space that continues to... >>

BizReport | Advertising September 15, 2020

Reports: As ad spends increased so did fraud attempts

Two new reports paint a picture of not just marketers and brands investing in the digital space during the pandemic, but of fraudsters also setting their sights on the digital space. New data out from LiveIntent finds that about 80%... >>

BizReport | Advertising September 09, 2020

Expert weighs in on needed CX tools

With so much of marketers' and retailers' efforts moving online with shoppers, many businesses are struggling to keep up with what their customer base wants. We asked a digital expert how brands can improve their CX programs to better engage.... >>

BizReport | Internet September 07, 2020

Reports: As time spent online increases, so do cyberattacks

Two new reports shed light on the darker underbelly of the online space: fraudsters and cyber criminals. As people have spent more time online, both for ecommerce, social networking, and entertainment these nefarious types have also increase their efforts to... >>

BizReport | Ecommerce September 03, 2020

Reports: No Prime Day in sight, what should merchants do?

For the past few years, Amazon's Prime Day in the late summer has been a harbinger of what merchants can expect for the overall holiday season. This year, though, there has been no Prime Day and no information about when... >>

BizReport | Ecommerce August 31, 2020

Marketers: How to connect in an increasingly busy digital space

As more consumers have gone online many merchants and marketers have found there are issues with friction in the customer journey. Many have also found that consumers' needs have changed quickly, especially during the COVID-19 pandemic. To find out how... >>

BizReport | Internet August 26, 2020

SMBs: How to digitally transform your business to engage consumers

From publishers to apparel brands, there are very few businesses that aren't in the middle of some kind of digital transformation as they try to reach consumers who are no longer going out to restaurants, shopping malls, or businesses. We... >>

BizReport | Ecommerce August 25, 2020

Expert: How Covid-19 has changed brick-and-mortar shopping

Though many brick and mortar stores opened their doors by July, the traffic into stores hasn't returned to pre-shutdown levels in many parts of the United States. That has many merchants wondering what the future is for physical retail and... >>

BizReport | Advertising August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have... >>

BizReport | Ecommerce August 18, 2020

Top tips to improve remote sales

While some businesses are returning to a 'business as usual' approach, many are keeping their employees working from home or doing a hybrid version of home and office work. For B2B sales teams, especially, this can be challenging. Here are... >>

BizReport | Ecommerce August 10, 2020

How retail is changing mid-pandemic

Three new reports shed light on how retail, both online and offline, is changing because of the COVID-19 pandemic, and may shed light on strategies that merchants, brands, and marketers can implement to better engage at this time. ... >>

BizReport | Advertising August 04, 2020

Experts: Flexibility key for marketers this fall

As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session... >>

BizReport | Ecommerce July 31, 2020

How to ensure your business is ready for 2020 holiday season

The back-to-school (BTS) season may be a rougher one than usual for many merchants and brands as consumers deal with the continuing COVID-19 crisis. A less-than-steller BTS season could mean a lower-than-usual holiday season, too. Here's what brands need to... >>

BizReport | Advertising July 30, 2020

Expert: With CCPA in full swing, what's next for marketers

The CCPA grace period is over and now that the regulations are being enforced around the US many marketers are wondering what is next. How do they provide the secure privacy consumers want while also providing them with relevant ads... >>

BizReport | Ecommerce July 28, 2020

Study: Consumers like ecommerce, want faster delivery

While the COVID-19 crisis has had an indelible impact for restaurants and retailers around the globe, ecommerce has taken off. And, new data out from DS Smith indicates that even after the crisis has passed many consumers will continue buying... >>

BizReport | Ecommerce July 27, 2020

Expert: Why brands must focus their digital transformation

At the beginning of the year, the bulk of brands and marketers were focused on digitally transforming their business. For some that meant opening an online marketplace, for others it was updating the way they advertised online, and for some... >>

BizReport | Ecommerce July 22, 2020

Reports: How the pandemic is changing consumer behavior

It is no secret that the COVID-19 pandemic has changed the way not only consumers but businesses operate. From concerns about secure checkouts to an increase in digital traffic and checkouts, business isn't the same in July 2020 as it... >>

BizReport | Ecommerce July 21, 2020

Study: Consumers want sustainability from merchants

New data out from CGS indicates sustainability is weighing on the minds of many consumers, and it isn't only about in-store practices. According to the data a growing number of consumers are taking the overall sustainability of a brand and... >>

BizReport | Ecommerce July 17, 2020

Study: Retail fraud skyrocketing

Retail shrink is at an all time high according to new data out from the NRF; according to their report retail 'shrink' is up by $11 billion (2018 to 2019) and now totals $61.7 billion, accounting for nearly 2% of... >>

BizReport | Content Marketing July 16, 2020

Study: Content marketing seeing surge

Over the past two years there has been a surge in marketers using content marketing to engage consumers. According to new data out from the ANA from 2017 to 2019 content marketing efforts and budgets increased by 73% on average.... >>

BizReport | Advertising July 15, 2020

Merchants: How to adjust marketing efforts during pandemic

While consumers have quickly pivoted online for many purchases some merchants and brands continue to struggle to find their footing. We asked a digital expert how marketers can better engage with their client base. ... >>

BizReport | Ecommerce July 13, 2020

Reports: What merchants can expect from 2020 holiday season

There are only six months until Christmas and that means only about 2 months remain for merchants and brands to be shopper-ready for the holiday season. And, according to one new study, what consumers are looking for this year is... >>

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