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BizReport | Advertising December 22, 2014

Demandbase: What won't happen in 2015

We've been reporting a lot about what marketers might see in the new year, but here's a new one: what marketers and retailers won't see in the New Year. Demandbase has released their list of the top 3 things marketers... >>

BizReport | Ecommerce December 22, 2014

Ecommerce Roundup: Shoppers findings leads on social media

With less than a week to go before Christmas most people have purchased their final gifts and are waiting for them to arrive and wrap. According to several sources e- and mobile commerce are pushing more and more sales.... >>

BizReport | Mobile Marketing December 19, 2014

Mobile and online key resource for last-minute Christmas shoppers

Not everyone is organized at Christmas. Many leave their gift shopping until the last minute and, according to recent research from Retale, more than half of last-minute shoppers use a mobile device to help them find the perfect present.... >>

BizReport | Ecommerce December 19, 2014

Third of consumers never pay full price online

Research into the deal-seeking behaviors of consumers reveals that consumers are no longer willing to pay full price for online purchases.... >>

BizReport | Ecommerce December 19, 2014

Online cash register bells will continue ringing on Christmas Day and Boxing Day

After a frantic Black Friday and manic Cyber Monday you could be forgiven for thinking that consumers will be kicking back, enjoying Christmas Day and giving their wallets a rest - but you would be wrong, according to new research... >>

BizReport | Advertising December 17, 2014

Study: Power of Hispanic shoppers growing

New data out from Adroit Digital underlines not only the importance of the spending power of Hispanic consumers, but of advertising in engaging these shoppers. Researchers recently polled the demographic and found more than half respond to remarketed advertisements and... >>

BizReport | Email Marketing December 16, 2014

Email more likely to distract and engage than social

Direct email marketing is more effective at eliciting a click than social media posts and advertising, according to new research released by shopping and charity donation website Give as you Live. ... >>

BizReport | Ecommerce December 16, 2014

Study: The demographics most at ease with payment options

The numbers of online and mobile shoppers may be growing with each day, but one new report indicates while many are shopping many are also not trusting of stores, banks and payment options. ... >>

BizReport | Advertising December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers.... >>

BizReport | Ecommerce December 12, 2014

Personalization: 30% of site visitors are gone in sixty seconds

Sixty seconds - that's all it takes for a visitor to an ecommerce website to decide whether they will spend any more time browsing, according to new research released by multi-channel personalization firm Monetate. ... >>

BizReport | Ecommerce December 11, 2014

Tips to turn holiday shoppers into year-round buyers

Over the holiday season most e-tailer's energy goes into trying to build momentum but the rush really doesn't end until well into the New Year. Over the past three years, we have seen payout volume from the marketplaces to sellers... >>

BizReport | Ecommerce December 11, 2014

Ecommerce Roundup: Cyber Week nets 5 $1b days, mobile skyrocketing

So far the holiday season has lived up to expectations. According to new data out from comScore online holiday commerce is up nearly 20% for the year so far, with Cyber Week, alone, netting 5 separate $1 billion days. This... >>

BizReport | Ecommerce December 11, 2014

Amazon encourages haggling for one-of-a-kind items

Sellers on Amazon are now able to show they are willing to negotiate the price of their wares with the introduction of the 'Make an Offer' program.... >>

BizReport | Ecommerce December 10, 2014

nChannel adds big etailers to network

Three major online retailer channels have joined nChannels' Connector Community Network - BigCommerce, Amazon Webstore and Shopify. These additions will allow online sellers to integrate from their nChannel portal to bigger retail hubs, improving reach. ... >>

BizReport | Blogs & Content December 10, 2014

Top 3 tips to improve content linking strategy

There are a wealth of portals in the online space purported to help retailers better engage consumers. Some work and some don't, but one expert says linking strategies can be just as important. ... >>

BizReport | Ecommerce December 09, 2014

Top 3 tips for better engagement

Today's marketing landscape is technology-driven built on piles of valuable data. Data is a goldmine for companies - bringing troves of insight about customers that allow companies to market in a whole new way. eClerx offers service solutions aimed at... >>

BizReport | Ecommerce December 08, 2014

Top 3 strategies to capitalize on ecommerce

According to Google, 26% of consumers planned to begin their holiday shopping research before Halloween. A lot of energy goes into trying to build momentum early on in these key days leading up to Black Friday and Cyber Monday but... >>

BizReport | Ecommerce December 08, 2014

Confused over-50s missing out on online discounts

Many continue to struggle with finances, but perhaps those really feeling the pinch are those who have retired. Unfortunately, many of those over-50s are not benefiting from online discount vouchers or cash-back offers because they find them confusing.... >>

BizReport | Ecommerce December 06, 2014

Negativity dominates social conversations about Black Friday ecommerce deliveries

While the news for retailers this Black Friday was largely positive, for online shoppers in the UK the weakest link - delivery - was cause for much negativity, according to research conducted by smart home-delivery box manufacturers Pelipod. ... >>

BizReport | Advertising December 05, 2014

Top tips to maximize holiday ad budgets

Holiday ad campaigns are in full swing, but there is still time to adjust and optimize for great impact. That's the word from one expert who says cross promotion could be very important for 2014 holiday revenue.... >>

BizReport | Advertising December 05, 2014

Expert: Real time efforts to boost rewards this holiday season

Over the next few weeks retailers using real time marketing efforts may see better results than those marketers who are using older advertising methods. That's the word from one expert, he explains.... >>

BizReport | Ecommerce December 03, 2014

Study: Retailer sites top way shoppers research

Retailers who want to increase revenue this holiday season should look at how product pages are set up. That is the takeaway from a new Lab42 study which indicates retailer websites are the top way shoppers find product details to... >>

BizReport | Ecommerce December 03, 2014

The devices shoppers will and won't use to purchase

As we move into the busiest part of the 2014 holiday season, many retailers are focusing on sales to drive purchasing. One expert, though, believes retailers need to focus more on experience.... >>

BizReport | Ecommerce December 03, 2014

Record-breaking Cyber Monday spending via desktop

Any speculation that Cyber Monday is declining in importance has been blown away by record-breaking spending on desktops this year, according to figures just released by ComScore and Adobe.... >>

BizReport | Ecommerce December 03, 2014

Online checkouts can be as frustrating as a trip to the mall

Shopping online during peak times such as Black Friday and Cyber Monday is supposed to be less stressful yet, according to new research released by analytics startup Formisimo, three-quarters of shoppers who began a purchase online abandoned it due to... >>

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