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BizReport | Search Marketing January 03, 2011

Facebook pushes search queries for second year

For the second straight year, search queries have been pushed by Facebook. What does that mean? As consumers head to search engines to find information they are, more often than not, looking for information on the leading social network in... >>

BizReport | Ecommerce archives December 30, 2010

2010 holidays end with record $30.8 billion spent online

If the first half of 2010 wasn't a banner year for ecommerce, the last half of the year - specifically the final eight weeks of Q4 - were. New research from comScore finds that consumers spent $30.8 billion online between... >>

BizReport | Ecommerce archives December 23, 2010

Ecomm spend pushes past $28 billion

Two days until Christmas and etailers are likely counting their green already. Why? Because consumers have turned up to spend online in 2010 like no other year. In fact, metrics firm comScore is reporting that the 2010 holiday spend has... >>

BizReport | Ecommerce archives December 22, 2010

Which electronics hold the most appeal for consumers

The Christmas holiday is just three days away and many etailers are wrapping up - no pun intended - the 2010 holiday season. But, don't move so quickly to get beyond Christmas and into 2011. According to one report, consumer... >>

BizReport | Search Marketing December 21, 2010

Report: Bing serves one-quarter of November searches

In the grand scheme of things, Google is still in full control of the search engine wars with a 70% share. But, a recent report from Experian/Hitwise has found a small chink in that control. According to Hitwise research, Microsoft's... >>

BizReport | Ecommerce archives December 20, 2010

Green Monday, Free Shipping Day combine for hot spending week

No seven day period in US history has seen shoppers spending more green online according to two new reports from comScore. The combination of Green Monday, a shopping day when online spending is said to peak, and Free Shipping Friday... >>

BizReport | Ecommerce archives December 16, 2010

Survey answers who's spending, who's not this Christmas

This holiday season it seems as if everyone is spending, but a new survey from MocoSpace and Briabe Media sheds more focused light on who, exactly, is spending and how they're doing it. Turns out, the over 30 crowd are... >>

BizReport | Ecommerce archives December 13, 2010

comScore: Nearly $22 billion spent so far during 2010 holidays

Green Monday is here and so far shoppers are turning out in droves online for the 2010 holiday shopping spree. According to comScore, the 2010 holiday spend is rapidly approaching $22 billion, with spending today expected to push etailers over... >>

BizReport | Ecommerce archives December 08, 2010

comScore: Holiday spending up 12% so far this year

So far this holiday spending has not disappointed for etailers, although spending hasen't exactly been out-of-the-park, either. For the first 35 days of the holiday shopping season, comScore researchers find spending is up about 12% Year over Year (YoY), reaching... >>

BizReport | Ecommerce archives December 08, 2010

Spending Wrap-Up: Consumers spending but may not be happy

Black Friday and Cyber Monday have come and gone, but that doesn't mean the end of the annual holiday shopping rush. The 2010 season may be the busiest ever for etailers, if early numbers are indicators of how the rest... >>

BizReport | Blogs & Content archives November 24, 2010

5min Media launch accesses engaged consumers through video

A new video offering should help brands reach more consumers through video. This week 5min Media launched their Celebrity News Channel, a short form video offering utilizing content from partners such as Sugar, TalkHollywood, Meredith TV and Splash News. The... >>

BizReport | Blogs & Content archives November 22, 2010

Hitwise: 25% of pageviews are from Facebook

A lot has been said about the power of Facebook lately, so a recent Experian/Hitwise report may come as no surprise. Still, it bears comment. The report indicates that 25% (1 in 4) pageviews are now coming from Facebook, an... >>

BizReport | Blogs & Content archives November 10, 2010

MocoSpace: Gamers spending more outside socnets

When it comes to online gaming, the big money as of late is in virtual goods purchasing. Because of that many game publishers and even advertisers have gone into the social space as well, but they may be in the... >>

BizReport | Mobile Marketing November 10, 2010

Report: Wireless market set to pass $54 billion this year

Good news for brands in the mobile space: American consumers continue to link their devices. In addition to smartphone upgrades, US consumers are linking tablets, iPods, GPS units and even e-readers. This increase in connectivity is helping to push the... >>

BizReport | Advertising archives November 09, 2010

In UK, Facebook serving one-third of display ads

Don't count out display just yet. While many brands are pushing more ad dollars into video, social and even email, a new report from comScore indicates that display may still hold some much-needed influence. According to researchers display ad impressions... >>

BizReport | Ecommerce archives November 02, 2010

Reports: Q3 ecommerce growth steady, Q4 forecast strong

Despite a fairly steady growth rate, industry experts are cautioning online retailers to be wary this holiday season. Why? Because even though consumers are spending more online, they are still leery of over-spending and are still holding on to their... >>

BizReport | Social Marketing October 25, 2010

comScore: Russia has most engaged social audience

When it comes to social consumers, Russian residents may hold the most power. A new report from comScore finds that Russian consumers are some of the most engaged, socially speaking, in the world. ... >>

BizReport | Viral Marketing October 21, 2010

Poptent brings crowdsourcing to online video

In the online space, no time has been more content crazy than this. From video clips to unique news items to personal blogs, everyone is adding to content. One problem for brands is being able to provide quality, unique content... >>

BizReport | Mobile Marketing October 19, 2010

Study: Android CTRs lower than iPad, iPhone

When it comes to video, the mobile space is likely the next battlefield with Google's Android battling for supremacy over Apple's iPhone/iPad/iPod Touch devices. While Android units may have passed iPhone in sales, a new report indicates that from an... >>

BizReport | Advertising archives October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

BizReport | Social Marketing October 11, 2010

Exclusive deals now on social apps

A new release from social monetization platform TrialPay places exclusive, branded deals in the social app space. Called DealSpot, the offering allows brands to connect with consumers through the social application space. Apps are huge with mobile consumers, with social... >>

BizReport | Mobile Marketing October 07, 2010

Study: Consumers finding local businesses by accident?

Turns out consumers performing local search queries aren't necessarily looking for a specific local business. Instead, the 2010 15miles Fourth Annual comScore Local Search Usage Study, consumers have an idea of the products they want and are using generic terms... >>

BizReport | Advertising archives September 28, 2010

Report: Retargeting ads pushes more website visits

Marketers with a goal of increasing website traffic may want to look harder at ad retargeting. According to a recent comScore and ValueClick Media report, retargeted ads are pushing more website traffic compared to simpler audience or contextual targeting efforts.... >>

BizReport | Social Marketing September 22, 2010

comScore launches social monitoring tool

It seems every marketer is getting involved in social media. The truth is, though, that although most brands and marketers are interested in social, many are standing back because of the measurement tools. Specifically the lack of measurement available in... >>

BizReport | Blogs & Content archives September 07, 2010

Video captures Brazilian consumers' attention

When it comes to engaging the Brazilian populace, smart marketers may want to skip over display ads and go straight to the video sponsorships. According to a recent report from comScore 6 out of 7 Brazilian consumers watched online video... >>

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