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BizReport | Blogs & Content April 05, 2016

Parents turning to trend-setting bloggers, vloggers for children's fashion

Recent reports reveal that celebrity endorsements are not the powerful persuaders of purchase decisions once imagined. Instead, online influencers such as bloggers, vloggers, and even Instagrammers are the ones turning heads and, as Rakuten Marketing has found, that is even... >>

BizReport | Advertising March 15, 2016

Junk food advertising is a cue to consume to children online

Since 2006, junk food ads on UK television have been banned during children's Saturday morning programming, along with certain other children's programming. Now, advertisers could be made to cease advertising unhealthy foods alongside children's content online, too.... >>

BizReport | Trends & Ideas May 06, 2015

Research reveals toddlers are mastering mobile

Today's toddlers are not content with plastic toy phones. Recent research has found that even before they are one year old a third of babies are interacting with the real thing. ... >>

BizReport | Trends & Ideas October 12, 2014

Number of toddlers using tablets has risen significantly

Toddlers are increasingly honing essential learning skills on tablets at home, and are using them more than teenagers, according to new research from Ofcom.... >>

BizReport | Mobile Marketing May 09, 2013

Inadvertent app purchases costing British parents $47m a year

Brits download an average of 29 apps for their smartphone, but pay for very few. However, parents are finding their free apps can become very expensive when younger members of the family get hold of their mobile devices. ... >>

BizReport | Mobile Marketing April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.... >>

BizReport | December 07, 2012

UK: 90% of 12-15 year olds access the Internet every day

When digital agency Crab Creative looked at Ofcom data about the media usage of 12 - 15 year olds in the UK they uncovered some interest stats about which media they prefer and how much they are engaged.... >>

BizReport | Mobile Marketing February 17, 2012

FTC demands better privacy disclosures for kids' apps

Children are increasingly being given access to new mobile technology and mobile apps. But are those apps safe for children to use? In many cases parents aren't made aware of any risks related to the collection, use and sharing of... >>

BizReport | Ecommerce January 06, 2012

Pester power sends parents online toy shopping

Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>

BizReport | Trends & Ideas December 02, 2011

Kids' virtual world friends go from screen to toy box

Characters in virtual worlds are not only appearing on the computer screen but are making their way into children's toy boxes too, according to a new study by Dubit Research.... >>

BizReport | Advertising April 23, 2011

Kids don't recognize advergames as advertising

Children aren't recognizing ads in advergames as advertising, according to a recent study, highlighting the need for standard advertising notifications. ... >>

BizReport | Internet March 15, 2011

80% 0-5 year olds use Internet at least once a week

The media habits of children have changed over the years as new technologies embed themselves into their everyday lives. A new report from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop has found that young children in particular... >>

BizReport | Trends & Ideas October 07, 2010

AVG: Children have online presence before birth

While a baby is growing in the womb, its digital life is also developing, according to new research from Internet security firm, AVG, with almost a quarter of moms uploading images of their sonograms. ... >>

BizReport | Law & Regulation September 28, 2010

Marketing to children? Check out Check

Marketing to children can be a minefield. The launch of an online toolkit and resource centre aims to make marketers' lives a lot easier and ensure the protection of children both off- and online.... >>

BizReport | Research September 16, 2010

Report: Kids are online savvy, not ad savvy

Ask anyone with kids and you'll probably hear, 'My kid knows more about web surfing than I do.' While has been proven true by research, it turns out that kids aren't quite as web-savvy as their parents believe. Turns out,... >>

BizReport | Research October 09, 2009

Ofcom studies how kids think search results are ranked

Results of a recent Ofcom study in the UK found that around one-third of British school children believe Google ranks search results based on how true the source is. ... >>

BizReport | Ecommerce November 05, 2008

Consumers prefer to buy toys in-store

If online toy retailers want to attract more consumers to shop online than in-store, they must concentrate on the promotion of their product expertise along with the quality of their product lines, according to Ad-ology.... >>

BizReport | Social Marketing October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences.... >>

BizReport | Research August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content.... >>

BizReport | Research May 09, 2007

Children help moms with online shopping

Results from a study of children between the ages of 8-14 years old show that children are helping their parents with a variety of online chores, including shopping.... >>

BizReport | Social Marketing January 29, 2007

Nickelodeon launches an online virtual world for tweens

With 32 broadband sites and 139 websites, MTV Networks, of which Nickelodeon is their number one kids’ entertainment brand, is launching a virtual world.... >>

BizReport | Internet January 19, 2007

Parents Peek Inside Children's MySpace Profiles

After four families sue News Corp’s MySpace, the social networking site unveils their latest technology in the fight against online child abuse.... >>

BizReport | Advertising January 10, 2007

Humor and Music Keep Kids Engaged

The key ingredients to keep kids engaged in advertising, whether on television, online, radio or in print, is humor, a cute character and music.... >>

BizReport | Advertising November 29, 2006

Online Ads Fuel Christmas Present Pestering

The internet is part of youth culture, but is online advertising adding to children’s usual Christmas pestering?... >>

BizReport | Law & Regulation September 11, 2006

Should Internet Junk Food Advertising Be Regulated?

Obesity associations and groups all over the world are gathering together with one single pledge: stop children obesity. ... >>

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