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BizReport | Social Marketing October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences.... >>

BizReport | Research August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content.... >>

BizReport | Research May 09, 2007

Children help moms with online shopping

Results from a study of children between the ages of 8-14 years old show that children are helping their parents with a variety of online chores, including shopping.... >>

BizReport | Social Marketing January 29, 2007

Nickelodeon launches an online virtual world for tweens

With 32 broadband sites and 139 websites, MTV Networks, of which Nickelodeon is their number one kids’ entertainment brand, is launching a virtual world.... >>

BizReport | Internet January 19, 2007

Parents Peek Inside Children's MySpace Profiles

After four families sue News Corp’s MySpace, the social networking site unveils their latest technology in the fight against online child abuse.... >>

BizReport | Advertising January 10, 2007

Humor and Music Keep Kids Engaged

The key ingredients to keep kids engaged in advertising, whether on television, online, radio or in print, is humor, a cute character and music.... >>

BizReport | Advertising November 29, 2006

Online Ads Fuel Christmas Present Pestering

The internet is part of youth culture, but is online advertising adding to children’s usual Christmas pestering?... >>

BizReport | Law & Regulation September 11, 2006

Should Internet Junk Food Advertising Be Regulated?

Obesity associations and groups all over the world are gathering together with one single pledge: stop children obesity. ... >>

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