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BizReport | Advertising June 30, 2016

Study finds more people unwilling to share data

In news that many brands won't want to hear: a growing number of consumers are unwilling to give up their personal data. According to new Boxever data more than half of those surveyed say they don't want brands to have... >>

BizReport | Advertising June 30, 2016

Study IDs how Millennials engage with traditional media

While Millennials do spend the bulk of their time in the digital media space, they haven't completely cut out traditional media - newspapers, radio and television. The key for brands is to know what Millennials want in these spaces. ... >>

BizReport | Advertising June 29, 2016

Expert: Why real time isn't fast enough

Real-time data and analysis was supposed to put brands in touch with data that was still relevant to the consumer. But, according to one expert, real-time isn't timely enough. Here's why. ... >>

BizReport | Advertising June 28, 2016

Expert: How to determine if calls are leads or not

A recent survey found that the bulk of calls coming in to businesses are not sales leads. Communicating with these calls as if they are sales leads can be frustrating to the sales person and can leave a bad impression... >>

BizReport | Social Marketing June 28, 2016

Questionable activity on social media turns consumers away from brands

A new study from the Chartered Institute of Marketing urges marketers to keep their marketing honest as it is revealed that many consumers have unearthed dishonest behavior on social media.... >>

BizReport | Advertising June 27, 2016

Study: Still a disconnect between data, growth

The use of data analytics continues to be a challenging area for businesses. That's one key takeaway from the new 3Q Digital report, Modern Marketers: Addressing Today's Three Biggest Challenges to Growth. ... >>

BizReport | Advertising June 24, 2016

Ad Roundup: Partnerships underscore importance of connection

In today's advertising roundup, a series of new partnerships in the digital space underscore that the key to increasing revenue is still the connection between the merchant and the customer. ... >>

BizReport | Advertising June 24, 2016

Study: Digital driving calls to businesses

Digital channels are driving more people to call businesses. That's the takeaway from new Invoca data which shows most (92%) of calls are now linked to digital channels. That is an increase of nearly 10% over 2014 numbers. ... >>

BizReport | Advertising June 23, 2016

Ad Roundup: Tools for content, payments

In today's advertising roundup, a series of releases that will simplify content payments and content creation across platforms. ... >>

BizReport | Advertising June 22, 2016

2017 will see nearly 87 million U.S. web users avoiding ads

A new report from eMarketer reveals uncomfortable news for publishers already feeling the pinch from ad blockers. Numbers are due to swell in the U.S in the coming year on both desktop, laptop, and mobile. ... >>

BizReport | Advertising June 22, 2016

TV ads boost mobile app unique visitors 25%

A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. ... >>

BizReport | Advertising June 22, 2016

East vs. West in U.S. ad click frequency index

Hey, marketers, a new ad click frequency index suggests that your audience on the west coast of the U.S. are not engaging with your ads. ... >>

BizReport | Advertising June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. ... >>

BizReport | Advertising June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Advertising June 20, 2016

Snapchat to give advertisers info on how their campaigns impact in-store sales

It is a question every marketers wants to know - how is their social media marketing performing in the real world? A new partnership between Oracle Data Cloud and Snapchat is set to answer just that. ... >>

BizReport | Advertising June 20, 2016

Impact of scroll speed on video ad engagement

Video ad tech firm, Teads, has released new eye-tracking insights revealing the importance of scroll time on consumer engagement with advertising. ... >>

BizReport | Advertising June 16, 2016

Ad Roundup: Partnerships for better connection

In today's advertising roundup, three new partnerships that should give online marketers better connection with their customer bases. ... >>

BizReport | Advertising June 15, 2016

Top tips to engage over holidays

With more consumers looking for gift ideas online, many retailers are using hooks like Mother's Day, Father's Day and other so-called small time holidays to engage. One expert offers three tips to better engage these smaller holiday buyers. ... >>

BizReport | Advertising June 15, 2016

Study: Personalization going mainstream

When it comes to targeted marketing, businesses of all sizes are keying in on personalization. That's the takeaway from the new 2016 Trends in Personalization study from Evergage, which found most (85%) of brands are using some form of personalization.... >>

BizReport | Advertising June 14, 2016

Reports: Father's Day spending up, email may increase conversions

Look for more kids (and moms) to spend more this Father's Day. That's the word from new NRF data which predicts the total Father's Day spend will surpass $14b in 2016. ... >>

BizReport | Advertising June 13, 2016

2017 will see Internet advertising overtake broadcast TV for the first time

According to PricewaterhouseCooper's latest outlook report, Internet advertising will overtake broadcast advertising in the U.S. within the next year.... >>

BizReport | Social Marketing June 10, 2016

Ad agencies prefer Instagram to Twitter for social media campaigns

Instagram is proving more attractive to advertising agencies than Twitter, according to a new survey from Strata, a unit of Comcast.... >>

BizReport | Advertising June 09, 2016

Top 3 tips to help with data merge

Technology advancements and innovation in business intelligence are enabling marketers to manage their data more efficiently and quickly than ever before. While data is becoming more complex and can inundate marketers, they also have access to more advanced tools to... >>

BizReport | Advertising June 08, 2016

How to determine if self-serve platforms are right for your business

Cutting ad spend costs by utilizing more self-serve platforms can be tempting, but one expert says brands need to weight the pros and cons before making any decision. Here's why: ... >>

BizReport | Advertising June 07, 2016

Ad Roundup: Updates and a solution launch for online businesses

In today's advertising roundup, an update for customer calls, new tools for business presentations and an enhanced data solution. ... >>

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