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BizReport | Advertising December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: ... >>

BizReport | Advertising December 02, 2016

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic.... >>

BizReport | Advertising December 01, 2016

Ad Roundup: Acquisition, launch to add layers of control

In today's advertising roundup, a new acquisition and a platform launch that should give brands more control over their ad spend, creative, and monitoring. ... >>

BizReport | Advertising November 30, 2016

How use data to improve customer service

While brands have a plethora of data available to better engage and convert customers, in the customer service space, many are not using data wisely. . .or in some cases at all. That, according to one expert, is a big... >>

BizReport | Advertising November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. ... >>

BizReport | Advertising November 29, 2016

Platform uses hidden audience segments to connect

Earlier this Fall, Telmar released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand's performance. The system identifies the best audience segments and how to reach them across... >>

BizReport | Advertising November 28, 2016

Marketers increasingly reflect diversity in campaign image selection

Images depicting racial and sexual diversity are increasingly being chosen by marketers for their campaigns, according to new research from stock photography provider Shutterstock. ... >>

BizReport | Advertising November 28, 2016

Experts: Make ad dollars go farther in 2017

Radio and newspaper, digital banners, mobile geo-fences, SMS - there are a plethora of ways brands can reach consumers. Three experts weigh in on how brands can better use their ad dollars in 2017. ... >>

BizReport | Ecommerce November 25, 2016

4 Questions with AerServ

Holiday ads have been all over television and the internet for weeks, and shoppers are even now hitting stores in droves looking for holiday gifts. How will consumers determine where to shop? And how can retailers get their fair share?... >>

BizReport | Ecommerce November 25, 2016

Expert: Retailers must get attribution right

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media suggestions - but if merchants don't know just how Customer A landed in their digital or... >>

BizReport | Advertising November 25, 2016

Consumers 'seriously consider' just two brands during purchase process

Consumers embark on their purchase journey aware of many brands, but only seriously consider up to two, according to recent research from Quantcast. ... >>

BizReport | Advertising November 24, 2016

Expert: Ad trends that will impact 2017

With the holiday shopping season in full swing, many experts are turning their attention to 2017 advertising plans and budgets. Here are three trends that could impact where and how ad dollars are spent. ... >>

BizReport | Advertising November 24, 2016

Trends to watch in MarTech through 2017

Martech and Adtech, according to two experts, will not only continue to be crucial to marketers, but the lines between will continue to blur. Here's what brands need to know, as we head into 2017. ... >>

BizReport | Advertising November 23, 2016

Expert: Trends that could make your New Year brighter

Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some. Our expert explains. ... >>

BizReport | Advertising November 22, 2016

Two trends to watch from performance marketing

Look for performance marketing to diverge into a couple of different trend lines as we move into 2017. That's the word from two experts who believe following these trends could help brands perform better in the new year. ... >>

BizReport | Advertising November 18, 2016

Hook in Millennials with video ads

Video ads are key to engaging Millennials as new research reveals this age group are more likely to make a purchase after exposure to this format.... >>

BizReport | Advertising November 17, 2016

Ad Roundup: Partnerships and a new release

In today's advertising roundup, a new SnapChat-like ad unit, and two partnerships that may help businesses better connect with consumers. ... >>

BizReport | Advertising November 16, 2016

Ad Roundup: Tools to help understand, monitor shoppers

Two new releases into the digital space should give brands more insight into their customer base. ... >>

BizReport | Advertising November 16, 2016

Zenith forecasts huge growth for programmatic in 2017

Spending on programmatic advertising is forecast to outstrip all other digital channels next year to become the the main digital ad trading method, according to new research from Zenith. ... >>

BizReport | Advertising November 14, 2016

Expert: How to re-target for holiday success

Retargeting is always a useful tool in the quest to convert more shoppers, but during the holiday weeks, this tool can be even more important. One expert offers four tips for merchants to more successfully use retargeting in the mobile... >>

BizReport | Advertising November 11, 2016

Expert: How channel data will influence 2017

Channel data is not new, but according to one expert the importance of proper channel data analysis and attribution will be key as merchants and brands head into 2017. ... >>

BizReport | Advertising November 10, 2016

Ad Roundup: New video, ad options

In today's advertising roundup, a new video player has come to the digital space, and a new expandable ad format is launching. Details: ... >>

BizReport | Internet November 09, 2016

Study: Customer service, multi-platforms challenging for brands

Advanced software and business platforms are supposed to make work easier for digital businesses, but many are still feeling the pinch of strategy challenges. That's the takeaway from new G2Crowd data which indicates more than half of SMB continue to... >>

BizReport | Advertising November 08, 2016

Ad Roundup: Partnerships to offer up additional control

In today's advertising roundup, three new partnerships in the digital space that should help businesses better control creative development and budgets. ... >>

BizReport | Advertising November 03, 2016

Top 3 tips to a strong contextual commerce strategy

Contextual Commerce uses all forms of data to inform the customer's user experience in real time. A simple example of this would be WW Grainger changing the user experience, product and even pricing of a customer's site to reflect cleaning... >>

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