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BizReport | Ecommerce May 28, 2015

How for-profits can capitalize with non-profit strategy

Usually non-profit corporations have different strategies to reach donors than for-profit brands have to reach consumers. But, according to one expert, there are places these strategies can match up. ... >>

BizReport | Ecommerce May 26, 2015

Survey: Retailers aren't ready for EMV deadline

This fall credit card companies in the US will implement EMV chips into credit cards. These chips will help to reduce fraud and help protect consumers' information. But, according to one new report, less than 20% of retailers surveyed have... >>

BizReport | Advertising May 25, 2015

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? ... >>

BizReport | Advertising May 25, 2015

Ad Roundup: Bringing scale to online brands

In today's advertising roundup: new solutions and acquisitions should bring scale to brands in the online and mobile spaces. ... >>

BizReport | Advertising May 25, 2015

Pixalate releases list of top programmatic networks

Data platform Pixalate has released their Global Seller Trust Index and leading the pack are OpenX, Google and Rubicon. The GSTI ranks brands based on scores for malware risk, IAB rating, viewability and other factors.... >>

BizReport | Advertising May 25, 2015

How non-profits are succeeding online

The online space can be a huge influencer for non-profits. Social media, video content and native ads can influence both new and old donors to re-engage with the brand. The key is creating the right strategy and, of course, execution.... >>

BizReport | Advertising May 22, 2015

Android ad blocking browser released by Adblock Plus

Bad news for advertisers, but good news for those who prefer their browsing experience not to be clogged up with ads - Adblock Plus has released its beta version of Adblock Browser, an Android browser that blocks ads by default.... >>

BizReport | Advertising May 21, 2015

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation.... >>

BizReport | Advertising May 18, 2015

Ad Roundup: Programmatic and ecommerce solutions

In today's advertising roundup: a solution that offers scale for programmatic campaigns and a partnership bringing customized ecommerce experiences. ... >>

BizReport | Advertising May 18, 2015

Top 4 tips to improve A/B testing

A/B testing is one of the best ways for brands to know what will happen once their campaigns are launched into the wild. One expert offers his top tips to improve campaign testing.... >>

BizReport | Advertising May 15, 2015

Top 3 tips for better customer engagement

Companies need to understand the sources of data and their relative value, in order to give the proper weight to any "counterintuitive data" they may receive, says one expert. This means that brands have to invest in the training needed... >>

BizReport | Research May 13, 2015

Survey: Sales departments out of alignment with customer engagement

When it comes to the overall customer experience, it would make sense for brands' sales departments to be in sync with engagement strategy. But, according to new data out from Televerde more than half (61%) of sales/marketing departments say they... >>

BizReport | Ecommerce May 13, 2015

Report advises etailers not to miss local holidays

In America we know about Memorial Day, Presidents Day and even Columbus Day sales. But what about localized sales in other parts of the world? Are retailers taking advantage? No finds a report from Oban Digital. ... >>

BizReport | Advertising May 12, 2015

Google: Are your video ads making an impression?

Player size and ad position both crucial to video ad viewability, according to a new report released by Google. ... >>

BizReport | Advertising May 12, 2015

Brands: Have you lost your values?

When a company is smaller, certain habits, processes and responsibilities are understood implicitly and mirrored without needing to spell them out or enforce them. Small, tight teams witness how each teammate operates and reacts to any given situation, and then... >>

BizReport | Mobile Marketing May 12, 2015

Benchmarks provide proof of mobile's effect on in-store sales

The much-maligned mobile banner ad has been given a boost, at least in terms of their effectiveness in driving retail sales, according to a new series of benchmarks released by 4INFO.... >>

BizReport | Advertising May 11, 2015

Report: Look for auto brands to move local

Auto makers and dealers are making a comeback. From 2008 when many seemed unable to give cars away, lots are filling up and sales and looking up. And, according to new data out from BIA/Kelsey Group, their ad dollars are... >>

BizReport | Advertising May 11, 2015

Ads featuring males faces, red backgrounds, and offers have higher conversion rates

Online ads featuring men are four times more likely to elicit a positive response than those featuring women, according to a new study from Rocket Fuel, while red backgrounds, animation and offers also raise conversion rates.... >>

BizReport | Mobile Marketing May 11, 2015

Millennials choose mobile to search, contact financial services and insurance companies

Recent research by the Marchex Institute reveals that, for financial services and insurance companies, it is now typical for Millennial Gen X consumers to search on their mobile phone and make a call directly from that search result.... >>

BizReport | Advertising May 08, 2015

Online roundup: Partnership and expansions to offer online brands more

In today's online roundup: a partnership that includes programmatic buying options, a new platform for mobile brands and an expansion in how online retailers can accept payments. ... >>

BizReport | Advertising May 07, 2015

Report highlights extent of continuing practice of ad injection

Despite a decade spent trying to eradicate the scam, ad injection is still alive and kicking and affecting millions of users every day, according to a new report from Google in conjunction with the University of California, Berkeley and Santa... >>

BizReport | Advertising May 07, 2015

Online Roundup: Shopping apps, increased analytics

In today's online roundup: a new app that will allow shoppers to get deals through their Apple Watch and increased analytics set up to help brands better connect with consumers.... >>

BizReport | Advertising May 06, 2015

Study: Calls more valuable to brands than clicks

No one will deny the importance of consumer clicks, but one new report finds there is more value to customers calling local businesses than simply clicking on online or mobile ads. According to Invoca more than half (54%) of calls... >>

BizReport | Mobile Marketing May 06, 2015

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue... >>

BizReport | Advertising May 05, 2015

Ad Roundup: New sales and mobile analysis tools

In today's advertising roundup a new tool that gives iOS users real time access to data sets and a new sales tool giving sales people instant access to training materials. ... >>

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