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BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

BizReport | Advertising July 26, 2016

Study: TV a priority for many Millennials

While most experts tout streaming services as Millennials most chosen form of video viewing, one new report indicates television is not off the radar of this influential demographic. According to the Video Advertising Bureau, television is fueling Millennials' online conversations.... >>

BizReport | Advertising July 25, 2016

Expert: Why timing of brand connection is more important than ever

With all of the targeting abilities now available to marketers, many may have forgotten that reaching a consumer at the right time is still one of the most valuable. According to one expert, timing could be more important than any... >>

BizReport | Internet July 25, 2016

Verizon to acquire Yahoo, what it means

Verizon is set to acquire Yahoo for the purchase price of $4.83 billion dollars. This just a year after mobile brand Verizon also acquired AOL. The move will integrate Yahoo with AOL. ... >>

BizReport | Advertising July 20, 2016

Ad Roundup: Tool offer improved analytics

In today's advertising roundup, three new offerings which will put brands in touch with improved customer analytics. ... >>

BizReport | Social Marketing July 20, 2016

Expert: How Facebook Canvas may help online brands

There is a new tool on Facebook, and it could change the way brands interact with their customers by offering more interactivity and increased function. ... >>

BizReport | Social Marketing July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant.... >>

BizReport | Mobile Marketing July 20, 2016

Mobile the dominant platform for online video viewing

The main platform for online video viewing this year will be mobile, according to new research released this week by media agency ZenithOptimedia, yet the ad dollars continue to go on fixed devices.... >>

BizReport | Advertising July 19, 2016

Google: Video ad viewability rate 62% in U.S.

The state of video ad viewability has improved since last year, according to Google's latest Global State of Play report, but large discrepancies remain across countries, exchanges and screen. ... >>

BizReport | Advertising July 19, 2016

Report: Half would buy from brands that sponsor virtual reality

Virtual Reality may be moving into the must-have zone for advertisers and brands. That's one takeaway from new Greenlight VR data which indicates that more than half of consumers 'would purchase' from brands who sponsor virtual reality content. ... >>

BizReport | Advertising July 19, 2016

Ad Roundup: Partnerships and rebranding

In today's advertising roundup, a new partnership that will deepen brands analysis, a new release which connects online and offline offers, and a rebranding. ... >>

BizReport | Advertising July 15, 2016

Emoji - not just for marketing to youngsters

New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them. ... >>

BizReport | Loyalty Marketing July 15, 2016

Expert: How to build loyalty with millennials

There are now 80 million people in the Millennial generation - those born between 1980 and 2000, and experts say they'll out-spend Boomers in 2017. This shift is leading many merchants to wonder how to engage this powerful demographic. Here... >>

BizReport | Advertising July 14, 2016

UK: Report reveals dramatic drop in ad viewability levels

An increase in ads bought programmatically has pushed ad viewability levels in the UK down to the lowest levels in 18 months, according to a new report from ad verification company Meetrics. ... >>

BizReport | Advertising July 14, 2016

Top 3 tips to build a location intelligence strategy

SiteZeus has developed an AI system that enhances Location Intelligence (LI), proving to be increasingly capable, the SiteZeus software can run through billions of data points in the blink of an eye and is always advancing. Here are three tips... >>

BizReport | Advertising July 13, 2016

APAC digital ad spend to overtake US this year

This year's rise in digital ad spend in Asia-Pacific will see the market overtake North America for the first time ever, according to new figures released by Strategy Analytics.... >>

BizReport | Advertising July 13, 2016

Ad Roundup: Data partnerships and releases

In today's advertising roundup, a trio of releases and partnerships that focus on data collection and analysis. ... >>

BizReport | Advertising July 12, 2016

Ad Roundup: Platforms increase connection

In today's advertising roundup, three platform upgrades which should help brands increase their understanding of the consumer base, which should help to improve engagement. ... >>

BizReport | Advertising July 12, 2016

Expert: Why brands must understand location intelligence

While many brands are quickly familiarizing themselves with artificial intelligence, one expert believes businesses must go further. Local Intelligence, he says, can be quite beneficial for most online brands. ... >>

BizReport | Advertising July 11, 2016

Ad Roundup: Platforms simplify data, ecommerce

In today's advertising roundup, two platform releases that should put brands and merchants in better control of their data as well as their merchant solutions. ... >>

BizReport | Advertising July 08, 2016

Ad Roundup: Platforms to focus on connection

In today's advertising roundup, a new partnership, an acquisition, and a new release all centered on increasing brands' ability to measure and connect. ... >>

BizReport | Advertising July 08, 2016

Top 3 tips to personalize better

There has been a lot of chatter lately about personalization leading to creep factors on the consumer side of things. With that in mind, one expert shares three tips for a better personalization strategy. ... >>

BizReport | Advertising July 06, 2016

Ireland ranks number one in Europe for online ad spend growth

A new report from IAB Europe reveals that Ireland has experienced the best digital growth in Europe in the past 10 years.... >>

BizReport | Advertising July 06, 2016

Ad Roundup: Platform expansions add options for brands

In today's advertising roundup: two platform expansions that will give brands additional options for ad, and another which offers a subscription model for digital businesses. ... >>

BizReport | Advertising June 30, 2016

Study finds more people unwilling to share data

In news that many brands won't want to hear: a growing number of consumers are unwilling to give up their personal data. According to new Boxever data more than half of those surveyed say they don't want brands to have... >>

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