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BizReport | Advertising August 15, 2017

Forecast: Content marketing revs to show strong increases

Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. ... >>

BizReport | Social Marketing August 15, 2017

How to capitalize on social video formats

Video continues to be an integral part of brands' online presence and reach, and social is a huge part of the growth cycle. Here's how brands can capitalize on social video trends. ... >>

BizReport | Advertising August 14, 2017

Survey IDs time as key to follow-up fail

Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. ... >>

BizReport | Ecommerce August 11, 2017

Expert: Improve loyalty with money transfer

According to one expert, financial institutions and other money merchants can improve their customer loyalty by simplifying how money is transferred. Here's why. ... >>

BizReport | Advertising August 11, 2017

UK to overhaul data protection

The UK has announced plans to overhaul their data protection laws, to meet the upcoming GDPR deadline. In May, the GDPR will go into effect, changing regulations regarding customer privacy, and how merchants, publishers, and other entities obtain and use... >>

BizReport | Internet August 10, 2017

Report suggests simplifying IoT roles

While it's true that IoT leaders need to be skilled at things ranging from automation to data analysis, one report suggests that businesses are making their qualifications for IoT team members too stringent - and are losing good talent in... >>

BizReport | Ecommerce August 10, 2017

How to use form data to better understand customers

There is much to be learned from consumers' buying patterns and even their social media interests, but many businesses are missing out on using data provided to them by customers through simple things like forms. Here's how advertisers and publishers... >>

BizReport | Internet August 09, 2017

Technology key to helping sales teams succeed

According to CITE Research, about 80% of companies are spending at least $1,000 per sales person on training and technology, and nearly half are spending at least $2,000. Most executives say this investment is paying off. ... >>

BizReport | Social Marketing August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the... >>

BizReport | Ecommerce August 08, 2017

Reviews key to offline selling

It is no secret that reviews drive the sales of online merchandise, but according to Bazaarvoice, reviews are also pushing offline sales. They looked at the affect reviews are having on back-to-school shopping, and found that for every $1 in... >>

BizReport | Social Marketing August 08, 2017

Snapchat's ad spend is up, what that means for brands

Post-IPO, social hub Snapchat has announced ad spend increases of 101% (Q1 vs Q2), with increases in specific areas, like Home & Garden showing increases of more than 1000%. Those numbers are enough to have any advertiser wondering what impact... >>

BizReport | Advertising August 07, 2017

How to get more from your video spend

There is a shift coming to online marketing, and it's being pushed by video. More consumers are engaging with video across touchpoints and platforms, and that makes video an important piece of any marketing budget. Here's how to get more... >>

BizReport | Email Marketing August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that... >>

BizReport | Advertising August 03, 2017

Reach Hispanic Millennials through social

Social media is key to not only finding, but engaging, a large and powerful group of consumers. Hispanic Millennials are driving the overall US Hispanic population - which numbers 59 million, and has a purchasing power of more than $1.5... >>

BizReport | Email Marketing August 03, 2017

Email to push holiday spending

During the upcoming holiday shopping season, look for email to push more sales. Looking at 2016 data, email pushed about 27% of Black Friday conversions, and with advances in targeting and remarketing, one expert believes email will have a big... >>

BizReport | Advertising August 02, 2017

Why location analytics are key to retail health

While the number of online and mobile purchases continues to increase, some research shows that nearly two-thirds of mobile shoppers are also visiting physical stores on a weekly basis to try on, touch, or hold products before buying. That, according... >>

BizReport | Advertising August 02, 2017

AI-powered detection and removal dramatically improves YouTube's fight against extreme content

AI-powered detection and removal tools have proved to be significantly more effective at purging extremist video from their platform, announced YouTube this week, as it strives to clean up the platform and welcome back brands and advertisers that have recently... >>

BizReport | Mobile Marketing August 01, 2017

Study: Video pushing mobile ad revenue

While about half of mobile publisher revenue is coming from ads, a full third of that amount is coming from video, making video a crucial part of every mobile brand's portfolio. That's the word from new AdColony data. ... >>

BizReport | Advertising August 01, 2017

Google ad blocker becoming reality?

There has been a fresh sighting of Google's proposed native ad blocker, for their Chrome browser. The feature was recently sighted on Canary, an Android developer build. Earlier this summer, Google announced plans for a 'filter' that would block ads... >>

BizReport | Advertising August 01, 2017

Ad viewability in UK at highest level in a year

The latest quarterly benchmark report fro Meetrics reveals that online ad viewability levels in the UK have risen to the highest seen in over a year, although the country still lags other European countries. ... >>

BizReport | Advertising August 01, 2017

Ford combines OOH and mobile for new Fiesta campaign

Ford is combining new out-of-home advertising technology with mobile to promote its latest Fiesta model. ... >>

BizReport | Advertising July 31, 2017

Top 3 tips to a better machine learning strategy

Tackling artificial intelligence is a big task for any size business. Here are three tips to boost your machine learning strategy. ... >>

BizReport | Email Marketing July 28, 2017

Expert IDs pitfalls to avoid in using AI in email

While many marketers are finding behavioral insights  provide essential customer and audience insights that work well when modeled with machine learning, there can be problems, too. One expert explains. ... >>

BizReport | Advertising July 28, 2017

Purpose-driven brand ads up fourfold in five years

Purpose-driven ads have grown in number over the past five years, according to video ad tech firm Pixability, and they generate more views and engagement than other ad types. ... >>

BizReport | Email Marketing July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. ... >>

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