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BizReport | Ecommerce March 06, 2014

How BrightTag re-engaged shoppers

Shopping hub Rue La La recently tapped BrightTag to help them improve their cross-channel effectiveness. The retail platform used BrightTag Fuse a real time, cross channel platform that matches data in the cloud so that shoppers were served products that... >>

BizReport | Ecommerce March 05, 2014

Top tips to improve referral strategy

Referral marketing isn't new; it's existed as long as advertising has. However, the online space is pushing deeper engagement for some because of marketers' ability to target and scale campaigns. One expert offers his top tips to improve a referral... >>

BizReport | Advertising March 05, 2014

WaPo taps Polar for native ads

Chalk up another sign that native advertising is taking over the world: The Washington Post has tapped Polar to provide native, in-stream mobile ads as well as their native ad program BrandConnect. Initial premium advertisers in the BrandConnect program include... >>

BizReport | Advertising March 04, 2014

iSocket ad portal to simplify, automate direct buying options

This week iSocket is launching an advertiser portal that takes what media buyers love about direct buying and merges that with programmatic. Called iSocket For Advertisers the platform puts an automated spin on the buying and selling of premium, guaranteed... >>

BizReport | Advertising March 04, 2014

Value of social media ads continues to elude ad agencies

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data... >>

BizReport | Research March 03, 2014

Nielsen: Most feel brands 'don't meet needs' of aging

Brands: if you want to make an impact with consumers don't forget older shoppers. That is the takeaway from a new report out from Nielsen which indicates consumers now don't believe most brands are taking the needs and wants of... >>

BizReport | Ecommerce March 03, 2014

How the Aggregate Knowledge/Neustar acquisition will impact online businesses

Aggregate Knowledge and Neustar have been working together for quite some time now, but recently AK was acquired by Neustar and that has many wondering how their online space will change with the move. The big picture: by improving the... >>

BizReport | Advertising February 26, 2014

Does your referral strategy need refining?

Great ad strategies employ techniques that are as diverse as the target audience. Most marketers aren't focused on a single persona but several. It makes a lot of sense then to use different tactics to appeal to your potential customers.... >>

BizReport | Advertising February 25, 2014

Google acquires Spider.io to fight ad fraud

Google has secured Spider.io in its web of companies to help it in its fight against advertising fraud.... >>

BizReport | Advertising February 25, 2014

42% of UK mobile searchers use click-to-call in ads

Businesses that don't include a click-to-call option in mobile search risk losing customers, according to new research from Google conducted by Ipsos.... >>

BizReport | Advertising February 24, 2014

Don't read this article about a successful video ad

More often than not, if you ask someone not to do something, they'll go ahead and do it anyway - and that includes watching ads, according to the recent success of an ad by the team behind food delivery app... >>

BizReport | Advertising February 21, 2014

MediaCrossing taps Lotame from cross channel analytics

MediaCrossing is tapping Lotame for a new cross channel tool that should help brands better target their core consumers. Through the partnership Lotame's DMP will be integrated with MediaCrossing's Wall Street analytics to create tradable audience data.... >>

BizReport | Advertising February 20, 2014

TeamQuest to simplify optimization while Aquto offers mobile data

TeamQuest and Aquto are releasing new platforms aimed at engagement and efficiency for mobile and online businesses. Here are the details:... >>

BizReport | Advertising February 19, 2014

Platforms offer sales, video solutions

This week Mozu is tapping into sale tax, offering a new integration that will give merchants more control - and security - in sales tax collection; meanwhile Are You A Human is launching a new video unit that will put... >>

BizReport | Advertising February 18, 2014

Marchex: SMBs lose half-billion to spam calls

The Do Not Call Registry may be helping consumers control who calls them and for what reasons, but where businesses are concerned, especially SMBs, adver-calls - or SPAM calls - are on the rise. And cutting into the revenue lines,... >>

BizReport | Advertising February 18, 2014

Case study shows personalized retargeting pushes ecommerce conversions

Wondering what will work to re-engage shopping cart abandoners? A new case study out from RTB House and QUELLE may help. Their data indicates that personalized retargeting is the key to engagement with shoppers who have begun but not completed... >>

BizReport | Trends & Ideas February 17, 2014

MarketLive integrates ecomm platform with partner ecosystem

MarketLive is making a change to their partner ecosystem. The expansion is called MarketLive Connect, a group of providers who give those using the platform better access to retargeting data and social commerce options to help to improve conversion rates,... >>

BizReport | Advertising February 16, 2014

Bidtellect creating native ad platform

Two releases this week could help small businesses better connect with their customer base. One, a native ad platform, and the other, a general release of SMB networking tools. Here are the details.... >>

BizReport | Advertising February 14, 2014

Expert: What the Google/comScore deal means for online brands

By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of... >>

BizReport | Advertising February 12, 2014

Digital ad designers need to up their game

New research brings bad news for advertisers. Those digital ads you're lovingly creating and distributing just aren't getting through to consumers; they're largely being ignored.... >>

BizReport | Advertising February 11, 2014

Google partners with comScore to attract big brand advertising

Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>

BizReport | Advertising February 10, 2014

Funding rounds underline interest in online ad potential

This week two funding rounds are underlining the on-going interest in the online ad space. Here are the details.... >>

BizReport | Advertising February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether... >>

BizReport | Advertising February 10, 2014

Performance display ads turn viewers into clickers

New research from performance display ad specialists Criteo reveals that click-through rates on such ads are far higher than traditional display ads, while those that click on performance display ads perform 51% more organic search clicks. ... >>

BizReport | Advertising February 07, 2014

How to tell if traffic is bot-related

According to experts as much as 15% of all online ad impressions are bot-driven, amounting to a lost $42 billion each year for advertisers, publishers and brands. Ever wonder how to tell if traffic is bot related or from actual... >>

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