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BizReport | Advertising April 17, 2014

Brands: How to make the most of ad placement

Above the fold. Next to relevant content. According to shoppers past behaviors. These are all suggestions from experts on where to place advertising in the online space; the problem is many advertisers don't know where their ads are placed -... >>

BizReport | Search Marketing April 17, 2014

Marin study reveals the effect of integrating search and social campaigns

New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more.... >>

BizReport | Advertising April 16, 2014

Study IDs disconnect between brands, consumers

Despite mobile devices, smart televisions, radio, television and newspapers it is harder than ever for brands to connect with consumers. Some experts say 'always on' functionality makes it easy for consumers to ignore brands, some say brands need to aggregate... >>

BizReport | Advertising April 14, 2014

Internet ad revenues outstrip broadcast TV for the first time

Marketers are now spending more to advertise online than they are on broadcast television, according to new figures released by the Interactive Advertising Bureau. ... >>

BizReport | Ecommerce April 11, 2014

How to make multi-channel attribution work for you

Multi-channel attribution is a fairly new buzzword in the online space; it refers to the channels that push shoppers into making a purchase. Many brands are focused on the last channel that impacted a shopper pre-purchase, but one experts says... >>

BizReport | Advertising April 11, 2014

Twitter outstrips Facebook ad clicks

While advertisers spent more money with Facebook than Twitter, it's Twitter that delivers the best results, according to new research from social and search ad agency Resolution Media.... >>

BizReport | Advertising April 08, 2014

Mobile PPC ad fraud loophole exposed by agency

After watching their clients' analytics 'like a hawk', an investigation by Las Vegas Internet marketing agency Platinum Web Marketing led them to immediately cease all its mobile pay-per-click ad management campaigns. But why?... >>

BizReport | Advertising April 07, 2014

Bizo releases B2B targeting solution

A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for... >>

BizReport | Advertising April 04, 2014

Marketron, Jelli partner for programmatic radio solution

For the first time radio advertisers have an option for programmatic (RTB) buying. This week Marketron and Jelli are partnering to put Jelli's RadioSpot Ad Server in Marketron's Mediascape platform, effectively giving programmatic options to radio stations and ad buyers.... >>

BizReport | Advertising April 03, 2014

Advertising Roundup: Improved local, video and targeting options

Lots of new additions to the online ad space this week - including upgraded intelligence options that should help brands better target consumers and better control their budgets.... >>

BizReport | Advertising April 03, 2014

Study: Cost, time a factor in building online presence

If they only had the money and a few extra hours each day, small businesses would have the presence of large corporations. That is the takeaway from a new study out from Huzzah Media found fewer than 20% of SMBs... >>

BizReport | Social Marketing April 03, 2014

Gender attitudes to social media poles apart

New gender-based research reveals the differing activities of men and women when using social media, enabling marketers to better formulate their social strategies. ... >>

BizReport | Email Marketing April 02, 2014

Email continues to be ranked top for return on investment

It's hard to recall just how many years the death of email has been rumored, but still the speculation rumbles on despite data, such as that from Econsultancy, that shows email is doing just fine, thank you very much.... >>

BizReport | Advertising March 30, 2014

Ad Roundup: Playable Ads and SMB tools

In today's advertising roundup: there is a new ad format in town that is showing nice results for early users, plus, two big names are partnering for a new e-invoicing system.... >>

BizReport | Ecommerce March 26, 2014

Study: Personalization pushes more purchases

New data out from MyBuys and the e-tailing group finds personalization is pushing more purchases, a good thing for retailers. Whats more these shoppers aren't just engaging from display ads but across channels and devices, giving retailers and other brands... >>

BizReport | Advertising March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

BizReport | Advertising March 20, 2014

Advertising Roundup: More data, more targeting

Three ad solutions are building on the data trend, details in today's Advertising Roundup. ... >>

BizReport | Advertising March 19, 2014

Television remains dominant screen in UK

The AdReaction study from Millward Brown reveals that despite having the highest smartphone penetration of 30 countries surveyed Brits spend a third of their screen time watching the television. ... >>

BizReport | Advertising March 17, 2014

Ad expansions reflect importance of data, programmatic

This week two leading online ad platforms are expanding their reach, and the moves are an indication of the importance not only of data for advertising but the interest of businesses in programmatic buying options.... >>

BizReport | Blogs & Content March 12, 2014

Top 3 tips to create lasting brand buzz

In a world where the buzz around an event lasts only one news cycle, how can a brand really connect with viewers to increase engagement and create an on-going conversation? The experts at SLD have put together a new infographic... >>

BizReport | Advertising March 11, 2014

UK: Mobile ad spend to outstrip newspaper ad spend in 2014

A new report from eMarketer forecasts mobile ad revenues will overtake newspaper ad revenues in the UK for the first time ever during 2014. ... >>

BizReport | Advertising March 11, 2014

New AdWords format includes detailed consumer opinion data

Google AdWords features are evolving along with consumer behavior. As more Internet users rely on reviews and opinions of others to help them make purchasing decisions, so Google has now begun rolling out consumer ratings annotations, a new format of... >>

BizReport | Ecommerce March 06, 2014

How BrightTag re-engaged shoppers

Shopping hub Rue La La recently tapped BrightTag to help them improve their cross-channel effectiveness. The retail platform used BrightTag Fuse a real time, cross channel platform that matches data in the cloud so that shoppers were served products that... >>

BizReport | Ecommerce March 05, 2014

Top tips to improve referral strategy

Referral marketing isn't new; it's existed as long as advertising has. However, the online space is pushing deeper engagement for some because of marketers' ability to target and scale campaigns. One expert offers his top tips to improve a referral... >>

BizReport | Advertising March 05, 2014

WaPo taps Polar for native ads

Chalk up another sign that native advertising is taking over the world: The Washington Post has tapped Polar to provide native, in-stream mobile ads as well as their native ad program BrandConnect. Initial premium advertisers in the BrandConnect program include... >>

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