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BizReport | Advertising March 31, 2015

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better... >>

BizReport | Advertising March 30, 2015

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space.... >>

BizReport | Loyalty Marketing March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. ... >>

BizReport | Advertising March 30, 2015

Expert: Look for native to continue strong growth

Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates.... >>

BizReport | Advertising March 27, 2015

Ad Roundup: Partnerships to increase viewability, deflate fraud

In today's roundup: new partnerships setting up to help marketers and brands better connect with customers while taking on fraudulent activities.... >>

BizReport | Advertising March 27, 2015

400% rise in alcohol advertising not turning U.S. into country of drunks

While the amount spent on alcoholic beverage advertising has risen dramatically over the past four decades, consumption has not, according to new research released by the University of Texas at Austin.... >>

BizReport | Advertising March 25, 2015

Ad Roundup: Tools to help SMBs connect, target

In today's roundup, a trio of releases that are geared toward helping businesses better connect with their targets.... >>

BizReport | Mobile Marketing March 25, 2015

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report... >>

BizReport | Advertising March 25, 2015

Survey: More brands moving data to the cloud

Look for more businesses - both small and large - to begin moving their data into the public cloud. That is the takeaway from a new Talend study which shows a majority (60%) of surveyed brands have moved or will... >>

BizReport | Advertising March 24, 2015

Study: Brands 'unable' to merge data fragments

Despite the wealth of data available in the online space - or perhaps because of it - many marketers are still struggling to engage and convert shoppers. Even those shoppers who should be prime targets. A new study out from... >>

BizReport | Ecommerce March 24, 2015

Wizeline's release uses data to drive enterprise decisions

Large-scale businesses can have a hard time using the product life cycle effectively. That is where a new tool from Wizeline comes in. Their new data offering is set up to help enterprise businesses reduce research and development spending while... >>

BizReport | Advertising March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for... >>

BizReport | Mobile Marketing March 19, 2015

MMA case studies prove worth of mobile marketing budgets

Mobile plays an important role in marketing from raising brand awareness to driving sales, according to a new study into campaign spending from the Mobile Marketing Association, but marketers do not yet have a fact-based foundation on which to build... >>

BizReport | Advertising March 19, 2015

Is A/B testing dead?

Testing is nothing new to the advertising space, brands have done this since pre-Internet and even pre-TV. But, according to one expert, the way brands have always gone about testing may not be the best way anymore. ... >>

BizReport | Advertising March 19, 2015

AdRoundup: Programmatic tools amped up

Today's roundup is all about the data tools. Three new partnerships/integrations should make it simpler for brands to use their data to the fullest. ... >>

BizReport | Advertising March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content.... >>

BizReport | Advertising March 18, 2015

Expert: Ad cues to take from the Chinese New Year

According to the Chinese 2015 will be The Year of the Sheep; the new year was rung in in February. Whether you believe in astrology or not, one expert believes there are three key takeaways from the Year of the... >>

BizReport | Advertising March 18, 2015

Study: Disconnect between data, experience

While most brands know the power of data, many continue to struggle with analyzing and them implementing strong, data-based strategies. And that, according to new research out from Econsultancy and Ensighten, is hurting the overall customer experience.... >>

BizReport | Advertising March 17, 2015

Research reveals how much of an ad's performance down to controllable factors

Advertising that contains a human face, a red background, the advertised product, a logo in the bottom left hand corner and is animated is a sure-fire winner, according to new research into ad design by artificial intelligence advertising and marketing... >>

BizReport | Advertising March 12, 2015

Ad Roundup: All About The Data

Today's advertising roundup has a data bent. Several platforms have released new tools setting up businesses to better handle and understand the data at their fingertips. ... >>

BizReport | Advertising March 12, 2015

Facebook's Topic Data tells advertisers what users are talking about

Facebook has made it even easier for advertisers to target its users with the introduction of Topic Data to select partners, according to a blog post this week.... >>

BizReport | Advertising March 11, 2015

wywy integrates actual TV ad airing times into analytics tools

A new data connector app has been launched by wywy, a firm specializing in television syncing advertising technology, that will allow advertisers to accurately track how television advertising impacts website traffic. ... >>

BizReport | Advertising March 11, 2015

Neuroscience taps subconscious to prove native ads better than banner ads

A year-long neuro-scientific study by Nielsen, commissioned by native advertising automation firm Sharethrough, provides scientific proof that native advertising on mobile websites receives twice as much visual focus than banner ads. ... >>

BizReport | Advertising March 10, 2015

Ipsos: Super Bowl ads won, lost in 5 seconds

We are all aware that social media has increased the reach of event-based ads like those in the Super Bowl, but new research indicates the call is action is a leading factor in consumer engagement. ... >>

BizReport | Advertising March 09, 2015

Global ad spend exceeds half a trillion dollars

The global advertising market surpassed half a trillion U.S. dollars in 2014, according to Strategy Analytics' latest report.... >>

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