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BizReport | Advertising June 13, 2013

Bronto readies for holidays, DoubleVerify releases viewability tool

Christmas in July has been moved up - to June. Bronto Software is releasing their 2013 Holiday Resource Center a little early, which may be a help to etailers moving through the summer season, into the back to school rush... >>

BizReport | Advertising June 07, 2013

Facebook reduces complexity, not control, for advertisers

In the guise of 'simplification', Facebook is ditching half of its current 27 ad units and putting in place processes whereby advertisers will be guided to choose which ad formats will help reach their goals.... >>

BizReport | Advertising May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer.... >>

BizReport | Social Marketing May 24, 2013

Travel: Paid search spend continues downward trend

New data highlights a continuing downward trend in paid search spend in the travel category on U.S. AdWords since 2010. Why might that be? AdGooroo thinks they know. ... >>

BizReport | Advertising May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

BizReport | Mobile Marketing May 10, 2013

Survey: 75% comfortable with mobile banking

New research from mobile ad firm Mojiva reveals that consumers are becoming increasingly comfortable managing their finances via mobile. ... >>

BizReport | Advertising May 09, 2013

Tool from YANGAROO to simplify traffic, integrations

Online or offline one area that can hang up advertising traffic - as in, getting the ads to the right place at the right time - is the distribution system in place. Some systems require workers to enter information from... >>

BizReport | Advertising May 02, 2013

YouTube: More than 6bn hours of video streamed each month

YouTube has announced yet more chunky viewing stats following the announcement last month that the video content site now has 1 billion unique monthly viewers.... >>

BizReport | Mobile Marketing April 18, 2013

Image recognition and augmented reality trigger larger share of mobile activations in U.S. magazines

In the two years to the end of 2012, the number of mobile activations in the Top 100 US magazines by circulation has risen significantly. QR codes continue to be the dominant format but image-based and augmented reality activations are... >>

BizReport | Advertising April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. ... >>

BizReport | Advertising April 12, 2013

Facebook intros offline data to target online ads

Until now, advertisers on Facebook could only target ads based on user-supplied information. A new feature, "partner categories", will change all that and enable advertisers to target ads based on a user's past purchase history. ... >>

BizReport | Trends & Ideas April 11, 2013

62% of Americans watching TV in their own time binge view

Television viewers in America are throwing off the chains of television schedules and watching their choice of programming at their leisure, according to new data from Harris Interactive. ... >>

BizReport | Advertising April 10, 2013

Celtra study reveals mobile video ads have almost 50% completion rate

Research by Celtra into mobile rich media ads found that video is not only the most popular ad feature but also attracts completion rates of almost 50%. ... >>

BizReport | Social Marketing April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>

BizReport | Advertising April 05, 2013

Global research project reveals best ad formats for tablets

A global research project, in which 37 ad formats were tested among 20 million U.S. consumers over a 14-month period, has helped to define the best ad formats for tablets. ... >>

BizReport | Advertising April 04, 2013

App-capable cars new frontier for advertisers

Advertisers can already reach car drivers through advertising on radio, or via billboards and other outdoor advertising. However, according to a new report from Juniper Research, a surge in in-car connectivity could provide advertisers with yet another channel via which... >>

BizReport | Advertising March 26, 2013

Europe: 77% of consumers engage with outdoor advertising

Outdoor advertising is no longer just about exposure, it's about engagement, too. An annual study by CBS Outdoor International reveals that outdoor advertising is becoming a significant driver of traffic to social media and mobile interaction.... >>

BizReport | Internet March 21, 2013

YouTube hits 1 billion milestone

Over six years ago, Google bought YouTube. Today, their $1.65 billion investment is proving its worth. A recent announcement from Google reveals that YouTube now has 1 billion monthly users.... >>

BizReport | Advertising March 18, 2013

Adform: CTRs of ads on tablets 65% higher than desktop

According to new data released by Adform, CPM rates for real-time bidding inventory have doubled in the past year with ads on tablets attracting the highest engagement and click-through rates. ... >>

BizReport | Law & Regulation March 15, 2013

FTC warns advertisers against cutting corners on small screens

The Federal Trade Commission has made it clear that it is mandatory for all advertising appearing on social media sites, or designed for small screens, to be accompanied by disclosures that are as clear as possible. ... >>

BizReport | Advertising March 12, 2013

WhatRunsWhere: First in-app ad tracking tool launched

Advertisers who want to see where competitors are spending their mobile ad dollars, or who simply want insights to improve their own mobile advertising, may be interested in what is being billed as the first in-app ad intelligence tool.... >>

BizReport | Advertising March 04, 2013

6 in 10 consumers comfortable with mobile advertising

Brands and marketers looking to engage with consumers throughout the day are embracing mobile. Devices are usually 'always-on', increasing the chance of messages being seen. According to new research from InMobi, consumers are now as comfortable with mobile ads as... >>

BizReport | Search Marketing March 01, 2013

UK's most-visible paid search ad brands revealed

New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with Amazon.co.uk the most visible by a long shot. ... >>

BizReport | Advertising February 21, 2013

Twitter announces Ads API

Following on from its release of advertiser-centric mobile user statistics earlier this week, Twitter has now announced that it is opening up its platform to third-party ad management software.... >>

BizReport | Advertising February 20, 2013

Twitter mobile user stats will pique advertiser interest

Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad... >>

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