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BizReport | Advertising February 27, 2017

Expert: Data key for financial campaigns

More and more, consumers are using mobile devices to monitor their financial accounts or even make stock trades. That, says one expert, is why financial brands must not only key in on data for better targeting. ... >>

BizReport | Advertising February 27, 2017

"Fat" ads slowing down publishers' websites

More than four in ten online ads are too "fat", according to a new report from Ad Lightning, slowing down websites, annoying users. ... >>

BizReport | Advertising February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. ... >>

BizReport | Advertising February 26, 2017

IAB: No YoY rise in UK ad-blocking

New Interactive Advertising Bureau (IAB UK)/YouGov figures show that ad-blocking in the UK has not increased during the course of the past year, and has stabilized at 22% of the country's online population.... >>

BizReport | Advertising February 24, 2017

Top 3 tips to strengthen travel-based ad strategy

With both spring break and summer holiday seasons coming up fast, now is the time for travel brands, hotels, and even rental car agencies to brush up on their advertising strategies. Here are three tips. ... >>

BizReport | Advertising February 24, 2017

Report: Finances key to engaging Boomers

While age is an important factor in any kind of advertising targeting, new data out from Epsilon indicates that finances may be the key to engaging Baby Boomers, especially online. Researchers found that Boomers who are financially secure are more... >>

BizReport | Advertising February 24, 2017

Report: Over half of Millennials have or will use Bots

When it comes to using chatbots for customer service or to find out information about products or services, Millennials are leading the way. According to new data out from Retale more than half of Millennials (60%) have already used chatbots,... >>

BizReport | Advertising February 23, 2017

Ad Roundup: Platform expansions and a partnership

In today's advertising roundup, three announcements that could help mobile and digital brands better connect with shoppers. ... >>

BizReport | Advertising February 22, 2017

Ad Roundup: Partnership, integration to bring brands more

In today's advertising roundup, a partnership agreement, and an integration announcement which should each help brands better target and engage their customers. ... >>

BizReport | Advertising February 22, 2017

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in... >>

BizReport | Advertising February 21, 2017

Video ad campaigns with subtitles outperform in brand awareness

Facebook recently announced that ads on the social network will auto play with sound on. However, new research shows that many people watch ads with the sound off, and that subtitles could be the way to increase engagement when consumers... >>

BizReport | Search Marketing February 21, 2017

Two-thirds of ad execs Google prospective employees

When hiring, have you Googled an applicant and made a decision based on what you found? You are not alone, according to research into hiring behaviors within the marketing industry. ... >>

BizReport | Advertising February 20, 2017

New service alerts marketers when competitors air new TV ads

Marketers can now get notified when a competitor airs a new television ad spot, with a new, and free, service launched by moment marketing firm, TVTY. ... >>

BizReport | Advertising February 20, 2017

170% rise in ad requests containing location data

When independent global mobile ad exchange Inneractive analysed 2016 mobile ad traffic, they uncovered a massive rise in ad requests containing location data. ... >>

BizReport | Research February 17, 2017

Expert: What Buffett's Walmart sale means

This week investor Warren Buffett of Berkshire Hathaway sold off almost $1 billion in Walmart stocks; he then pushed his investment capital into airlines, Apple, and other options. What does this mean to the big picture of retail? ... >>

BizReport | Advertising February 14, 2017

Ad Roundup: Data integrations and re-engagement

In today's advertisement, a data integration platform, and a platform that ads re-engagement to the mix. ... >>

BizReport | February 13, 2017

How business owners can feel the love again

Romantic love may not be the only think on the minds of business owners this Valentine's Day. But what if it's business that has you down in the mouth? Here are a few ways business owners can rekindle their love... >>

BizReport | Ecommerce February 10, 2017

Report: Holiday spend shouldn't end December 24

Criteo has released their Holiday E-commerce Trends Report: Outlook for 2017, and among the more interesting findings is this: retailers shouldn't stop their holiday spending on December 24. ... >>

BizReport | Advertising February 10, 2017

Expert: The driving force behind chatbots

Over the past year, the term 'chatbot' has become quite the buzzword. Retailers are beginning to integrate the bots, and other marketers are looking at ways these bots might positively impact their business. One expert believes automation is the key... >>

BizReport | Advertising February 09, 2017

Ad Roundup: Data partnerships, releases

In today's advertising roundup, partnerships and a new marketing tool release all have data at their core. ... >>

BizReport | Advertising February 08, 2017

Expert: Programmatic changing video

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by programming personalized streams to individual users across all devices, grew its business significantly in 2016. We asked Field Garthwaite, CEO of... >>

BizReport | Advertising February 08, 2017

Expert: Why 'funny' isn't enough for ads

From Budweiser's immigration themed spot to Heinz's decision not to advertise at all, people have been talking about the ad offerings from Super Bowl XI. Ask ten people who watched Sunday night's Super Bowl which was the best commercial, and... >>

BizReport | Advertising February 08, 2017

PageFair: Adblock use grew 30% globally in 2016

PageFair's latest Adblock Report reveals that adblocking on desktop and laptop devices in the U.S. is significantly higher than the global average due to, in part, intrusive ad formats. However, when it comes to mobile adblocking, the vast majority takes... >>

BizReport | Loyalty Marketing February 03, 2017

Expert: How to bolster loyalty programs now

According to a recent Walker Sands study, marketers are set on increasing their loyalty spending over the next year. While loyalty marketing is always a bright idea, one expert offers tips for brands to get the most from their loyalty... >>

BizReport | Advertising February 02, 2017

Despite disclaimers, women continue to process airbrushed 'thin ideal' models as realistic

New research into links between digitally-altered and unrealistically thin models in ads and women's emotional reactions could enable marketers to create more responsible campaigns. ... >>

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