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BizReport | Advertising November 15, 2018

Study finds new comfort level for data collection

While some data collection is creepy to consumers, most agree that "some form" of data collection is okay as long as it personalizes the online experience. That's a key takeaway from new Clinch data which shows that nearly two-thirds (64%)... >>

BizReport | Blogs & Content November 09, 2018

Top 3 tips to create a subscription strategy

Ads have been key for digital publishers to monetize their content since the turn of the 21st century. But, according to one expert, the key for digital publishers as we head into the third decade of the 21st century, is... >>

BizReport | Loyalty Marketing November 08, 2018

How to build better moments to increase engagement

Meaningful interactions are what build great relationships. This is true in person-to-person interactions, and it is also true in person-to-business relationships. The problem is that many brands don't have the resources to build these stronger relationships. Here are four tips... >>

BizReport | Blogs & Content November 06, 2018

Study finds video influencing more purchases

Now is the time to shine up that video strategy. According to new Brightcove data video is influencing more and more purchases, especially among Millennials and younger buyers. In fact, about 85% of Millennials surveyed for Brightcove's 2018 Video Marketing... >>

BizReport | Advertising November 05, 2018

How "active enthusiasts" are influencing the data market

SilverLine, the pioneer in predictive data analytics for active lifestyle brands and mass participation sports events, has increased by a third the number of events it creates data for by partnering with The Healthy Kids Running Series. So we asked founder... >>

BizReport | Ecommerce November 01, 2018

57% of holiday shopping moving online

Digital merchants should have a happy holiday season. That's the word from Deloitte's 33rd Annual Holiday Survey. Researchers expect just over half of the total holiday spend will be shifted online, with digital retailers and mass merchants' online hubs nearly... >>

BizReport | Advertising October 26, 2018

How SMBs can engage more shoppers this holiday

New data out from Volusion found that sales for small businesses during the most wonderful time of the year actually peak in the two weeks leading up to Christmas and Hannukah. So, how do SMBs engage shoppers who are already... >>

BizReport | Internet October 24, 2018

Despite concerns, Americans failing to protect online data

Data leaks are a big conversation in the US, with most consumers saying they are concerned about the security of their data within social media, retailer, and even banking institutions. And yet, many of these same Americans haven't updated their... >>

BizReport | Ecommerce October 22, 2018

Crowds stress holiday shoppers in-stores

According to new data out from Natural Insight, crowds are the top stressor for holiday shoppers (65%), but that isn't keeping them out of stores. In face, researchers with Natural Insight found that most shoppers (88%) are going to buy... >>

BizReport | Advertising October 18, 2018

How GDPR could impact holiday spending

As we enter the busy holiday season, digital marketing campaigns that were set in place weeks, or even months ago, are ready to launch. Yet this year, things are a little different. As the first holiday season since GDPR was... >>

BizReport | Advertising October 17, 2018

Studies ID how merchants can win during holiday season

Two new reports shed light on how consumers will be approaching the upcoming holiday shopping season. Here's what marketers and merchants need to know. ... >>

BizReport | Law & Regulation October 16, 2018

Expert: GDPR Impact Varied

It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in anticipation of... >>

BizReport | Advertising October 12, 2018

Brands: Why you should measure increments not return

Return on Ad Spend (ROAS) has long been a key guide for marketers, but with more data becoming available every day, one expert believes ROAS should no longer be the go-to measurement for advertisers and brands. Instead, he believes incrementality... >>

BizReport | Advertising October 11, 2018

Brands: How playable ads can increase connection

Playable ads, or games-within-games, are gaining more traction amongst online gamers. They are used to get players further in a game without spending actual money. Here's how brands can capitalize on this format. ... >>

BizReport | Email Marketing October 10, 2018

Study: Cyber Monday emails key to holiday success

The time between Thanksgiving and New Years Day has long been important for retailers large and small, but which dates are key within that time-frame? A new report out from Yes Lifecycle Marketing indicates the most important date is Cyber... >>

BizReport | Internet October 09, 2018

Will Walmart's proposed streaming service be a game changer?

Netflix, Hulu, gaming systems, network-based streaming apps. It seems as if everyone has a streaming service, but to date retailers offering streaming services haven't caught on. So why would Walmart be looking into such a development? I chatted with Connekt's... >>

BizReport | Advertising October 05, 2018

Brands: How to streamline digital strategy

From search tactics to digital ad campaigns to social marketing, digital strategy continues to evolve and enlarge, making it hard for many businesses to keep up. But, there is a way to streamline marketers' digital strategy, making it easier to... >>

BizReport | Advertising October 02, 2018

Top 3 tips for better audience connection

Connecting with audiences has never seemed so simple while remaining a difficult task. From digital advertising to social media to traditional advertising, there are hundreds of places to put brands' advertising spend. But, while there are more places than ever,... >>

BizReport | Advertising October 01, 2018

Forecast: Most holiday shoppers to buy online

The number of consumers buying holiday gifts online continues to climb. This year, according to Blis' new 2018 Holiday Shopping Outlook report nearly two-thirds (57.7%) of shoppers will buy "most" of their gifts online.... >>

BizReport | Advertising September 26, 2018

Expert: How to use data post-GDPR

Just over three months since GDPR went live in Europe, changing how merchants, marketers, and brands collect and use audience data, many are still struggling to manage and implement audience information. One expert offers advice for marketers to improve their... >>

BizReport | Ecommerce September 21, 2018

Study: Holiday shoppers starting earlier

While the big holiday rush won't be seen before the Thanksgiving holiday in the US, new data out from Bazaarvoice finds that 25% of holiday shoppers will begin their holiday preps about three months prior to December 25th. This means... >>

BizReport | Blogs & Content September 18, 2018

Study: People don't like content recommendation widgets

You know those little content squares at the bottom of some content sites? The ones that have a picture of a child-star from years ago and a headline like "You won't believe his secret!"? People don't like them. That's the... >>

BizReport | Blogs & Content September 17, 2018

How to use content to convert toy shoppers

With the closure of Toys 'R Us, there is a void online for toy shoppers. Here's how merchants can use product content to engage and convert toy shoppers.... >>

BizReport | Ecommerce September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Advertising September 12, 2018

BTS, email trends merchants can use for 2018 holiday season

While most American kids are back in school, the back to school shopping season continues and will for a couple of more weeks. But, there are some early takeaways from the 2018 BTS shopping season which could be used by... >>

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