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BizReport | Advertising December 05, 2013

Reports show what worked and didn't over Thanksgiving

Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday.... >>

BizReport | Advertising November 25, 2013

Three new releases put images forward

This holiday season there are three new ad releases which may help paint a better picture for brands - through both advertising and customer service.... >>

BizReport | Advertising November 22, 2013

Do you know where your display ads are appearing?

Almost 4 out of 10 advertisers in the UK are unaware of where their content is being displayed online, according to new research released by content verification and brand safety firm Project Sunblock. ... >>

BizReport | Advertising November 18, 2013

AudienceScience: Bulk of ad budgets wasted

Half of Eurpoean advertisers say they'll invest more in digital ad efforts over the next year, a solid sign for the online space. But, according to new data out from AudienceScience, 40% also say they aren't sure about the ROI... >>

BizReport | Mobile Marketing November 11, 2013

Google to track 'real world' shopping activity to demonstrate effectiveness of mobile ads

Google has tracked people's online movements for years, and has more recently delved into location tracking. But recent reports reveal the Internet giant is to put that real-world tracking data to good use by tracking store visits against whether a... >>

BizReport | Advertising November 05, 2013

Report: The more ad versions the merrier

While the brand message needs to be the same across the Web, mobile sites, television and print advertising, more brands are investing in multiple ad creative, hoping to more deeply engage consumers. That is the big takeaway from a new... >>

BizReport | Advertising November 04, 2013

Top 3 tips to enhance cross-channel campaigns

With the multitude of ways consumers can engaged with content, brands and products it should be simple for brands to make that connection. But, despite the different ways consumers can log on and various places they can find product information... >>

BizReport | Advertising October 30, 2013

Tips to improve cross-channel campaigns

According to experts, cross-channel campaigns are crucial to reaching desired audience members. No one marketing channel can be 100% effective, but by using multiple channels, brands are able to take advantage of how their customers spend their time, and reach... >>

BizReport | Advertising October 28, 2013

Report: Campaign engagement isn't working

New data shows traditional ways of engaging consumers - like through ad campaigns - is not working as well as it once did. The new Rise of Marketing Orchestration report from Forrester Consulting and Responsys advises brands not to rely... >>

BizReport | Search Marketing October 24, 2013

Google testing massive banner ads in search results

Google has confirmed they are running a "small experiment" in the U.S. testing huge banner ads for branded search queries. ... >>

BizReport | Advertising October 23, 2013

Slow-loading video more of a turn-off than ads

Extensive analysis of millions of online videos and video ads has revealed that viewers are more tolerant of video ads than they are slow-loading video content, and that ad position has the single largest impact on completion rates.... >>

BizReport | Advertising October 22, 2013

Report: B2B message delivery, alignment needs work

New data out today from Corporate Visions and Aberdeen Group indicates a gap between the creation of ads for many business to business (B2B) brands and how those messages are delivered and aligned. ... >>

BizReport | Advertising October 18, 2013

Would you pay an extra 12 cents for a 1750% increase in ROI?

Often when Android and iOS go up against each other the results are contestable but new figures released by media buying firm Nanigans reveal a disparity that's hard to ignore. ... >>

BizReport | Advertising October 11, 2013

Pinterest pins future on ads

The appearance of ads in social media has leapt forward in recent months. Last week Instagram began testing ads and, as of yesterday, Promoted Pins on Pinterest began making their debut. ... >>

BizReport | Social Marketing October 10, 2013

Teenagers' social media preference switches from Facebook to Twitter

U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth.... >>

BizReport | Advertising October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>

BizReport | Advertising September 27, 2013

Kantar Media releases 2012 B2B ad spend data

B2B ad spending data released by Kantar Media shows a rise in spend, with television leading the charge. However, spending on Internet display ads was down.... >>

BizReport | Research September 26, 2013

Top 3 tips for engaging more Millennials

Millennials don't consider online advertising to be credible because they don't have to rely on it. With the expansion of social relationships, millennials have a huge network of people at their disposal. Some are truly trusted friends and family, and... >>

BizReport | Advertising September 25, 2013

Study finds marketing pros distressed over their efforts

Advertisers may not be as confident as they would like their competitors to think. That according to the new Digital Distress: What Keeps Marketers Up At Night report which finds less than 10% of respondents 'know their digital marketing is... >>

BizReport | Mobile Marketing September 25, 2013

1 in 5 marketers will increase mobile budgets by 50% or more in next 2 years

The number of marketers with mobile budgets exceeding $300,000 has more than quadrupled since 2011, according to new figures released by the Interactive Advertising Bureau.... >>

BizReport | Advertising September 19, 2013

Consumer trust in online advertising is second only to word-of-mouth

While word-of-mouth recommendations remain the most trusted and influential way for consumers to learn about brands, a new report from Nielsen finds that consumer trust in online advertising on branded websites is on the rise, too.... >>

BizReport | Advertising September 13, 2013

Bots costing advertisers $9.5 billion

New data released by Solve Media reveals the bot problem is worsening with a whopping 46% of web advertising exhibiting suspicious activity during the second quarter of this year, up from 43% in the first quarter.... >>

BizReport | Advertising September 12, 2013

Which ad formats are putting off your website visitors?

Are the types of ad formats on your website driving consumers away? According to new research from content-style ad network Adblade, where online ads appear on a page can seriously damage their enjoyment of a website, or turn them away.... >>

BizReport | Advertising September 10, 2013

Study: Television still driving store traffic

Online video may be garnering more buzz than traditional television, but new data out from Placed finds traditional television still has a place for many retailers. According to the Ratings to Retail - Fall TV 2013 report, television continues to... >>

BizReport | Advertising September 05, 2013

Marketo, Demandbase announce integration

A new integration in the online space will offer businesses a better way to personalize online experiences. Demandbase will integrate their targeting and personalization offerings within the Marketo system, giving Marketo clients additional advertising options.... >>

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