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BizReport | Advertising March 25, 2019

Top 5 tips to combat ad fraud

The rise of bots to commit ad fraud is a big problem for the digital ad space, for advertisers and publishers and also for merchants. Here are five tips to combat advertising fraud. ... >>

BizReport | Advertising March 19, 2019

Forecast: Ad spend to slow this year

While the global ad spend is expected to reach more than $616 billion this year, the growth rate is slower than last year's. That, according to a new forecast out from WARC. According to their estimates, the global ad spend... >>

BizReport | Ecommerce March 18, 2019

Home Improvements top refund spending list

Tax season is upon us in the US, and it looks like most consumers have plans for their tax refund this year. According to new data from Valassis, while most are planning to save their refund, about one-fifth (20%) say... >>

BizReport | Ecommerce March 15, 2019

Reports: Look for fraud to increase

An update to online payment rules could increase the amounts and kinds of frauds online businesses deal with. Payment Services Directive (PSD2) is set up to better identify consumers, which should be a relief for both digital merchants and shoppers,... >>

BizReport | Mobile Marketing March 14, 2019

Location data key to improved targeting, finds report

Mobile data may be more important than many brands think. New data out from Simpli.fi underlines not only the importance of mobile phones to consumers, but to brands because consumers are spending so much of their time with smartphones in-hand.... >>

BizReport | Advertising March 13, 2019

Study: Brands personalizing budget, strategy show higher performance

Personalization has been shown to improve ad performance through clicks, but one new report is tagging revenue increases to personalization. According to Monetate's Personalization Development Study brands engaging in personalization for budget and for strategy are showing higher revenue numbers.... >>

BizReport | Mobile Marketing March 08, 2019

Study: Mobile key to auto buying process

While it should come as no surprise that advertising is helpful for the auto-buying public, it may surprise some to find that mobile is an increasingly relevant way for consumers to find those ads. That, according to new AdColony data;... >>

BizReport | Advertising March 05, 2019

Study finds more traffic fraudulent

Fraudulent traffic has been a problem for more than a decade, but one new report indicates the problem may be even larger than most brands think. According to new data out from CHEQ up to 77% of US traffic is... >>

BizReport | Social Marketing March 01, 2019

Study: Fraudsters make billions off social cybercrimes

Brands and marketers should take a hard look at the information on their social media accounts. That, according to one new report which notes that fraudsters have made billions of dollars thanks to cryptomining and malware spread through various social... >>

BizReport | Advertising February 26, 2019

Study finds direct mail influencing purchase decisions

While direct mail may be the topic of annoyed social media memes and even some consumer-based content, one new report indicates direct mail continues to be an influencer when it comes to consumer purchases. According to data out from PebblePost,... >>

BizReport | Advertising February 22, 2019

Study: Cambridge Analytica scandal still worrisome

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either. In fact, according to one new report finds that most consumers feel brands and marketers are contacting them in... >>

BizReport | Advertising February 21, 2019

Top 3 tips for brands testing dark marketing

Hyper-customized, targeted marketing strategies are changing the way big brands do business online, and tenets from this strategy could be helpful for all businesses. Here are three tips to help develop a strong "dark marketing" strategy. ... >>

BizReport | Advertising February 19, 2019

Study: Orgs interested in blockchain, unsure how to use

While interest in blockchain integrations - tech that is supposed to help defeat digital fraud - continues to rise, one new report indicates that organizations don't feel prepared to use blockchain or implement its strategies.... >>

BizReport | Advertising February 18, 2019

Brands: How dark marketing can improve engagement

Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a... >>

BizReport | Advertising February 15, 2019

'Parent' no longer tops targeting lists

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options.... >>

BizReport | Advertising February 14, 2019

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We... >>

BizReport | Advertising February 12, 2019

Experts: How brands can make video and TV work for them

More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands... >>

BizReport | Advertising February 06, 2019

Report: Amazon gaining on Google, Facebook for ad spending

As more ad dollars are pushed online, marketers are looking in an interesting place to spend them: Amazon. The digital retailer currently ranks third for ad spending, behind giants Google and Facebook, but one new report indicates that more ad... >>

BizReport | Advertising February 04, 2019

YouTube shows 11% YoY ad increase

Advertisers wondering about the strength of digital video need look no further than YouTube for a bit of inspiration. Despite questions about data security and privacy in the social space, social video hub YouTube showed 11% YoY for 2018, and... >>

BizReport | Advertising January 31, 2019

Study: For video, sentiment targeting is key

Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. ... >>

BizReport | Advertising January 29, 2019

Reports ID what brands need to know about Super Bowl viewers

With Super Bowl LIII only a few days away, commercials are finished and most of the buys are completed. But, there is still work that can be done to capitalize on the big game: using digital ads to increase the... >>

BizReport | Advertising January 28, 2019

Expert: Mar-Tech gaps a problem for marketers

Although the plethora of consumer devices, platforms, and content sites give marketers more options for advertising and branded copy, these platforms are also cutting some brands' ability to serve an experience that is on-brand and similar from platform to device... >>

BizReport | Advertising January 23, 2019

How AI, smart cars, social could impact 2019

As the digital space continues to grow and fragment, many marketers are wondering how and where to invest marketing dollars. AI is interesting, but are consumers ready? Social seems to work for some but is it too packed already? We... >>

BizReport | Advertising January 22, 2019

Super Bowl advertisers turning to social to amp up ROI

While there is no doubt the Super Bowl is a big deal in the cultural landscape, it's quickly becoming a big deal for advertisers, too. Over the past 10 years, Super Bowl ad dollars have risen sharply year to year,... >>

BizReport | Internet January 14, 2019

Predictions for the game industry

From console to app-based, and single player to MMORPGs, gaming continues to be a big draw for a large part of the population. What can game developers - and advertisers - expect from gaming in 2019? We asked an expert... >>

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