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BizReport | Advertising January 20, 2021

Top 3 tips to use performance data to improve campaign optimization

With the end of the cookie and changes to Apple's IDFA making user targeting a challenge, marketers and agencies are looking for new ways to enhance ad targeting. One data source which marketers can tap into is improved creative intelligence.... >>

BizReport | Advertising January 12, 2021

4 Data trends to watch in 2021

Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four... >>

BizReport | Advertising January 08, 2021

Expert: How CTV will impact 2021

With the production and release of a vaccine, many are sure that lockdown measures and stay home orders will soon lift, and that that will have an impact on how consumers engage with their favored retailers and brands. But, according... >>

BizReport | Ecommerce January 06, 2021

Brands: What to do about fake reviews

Fake reviews are nothing new on Amazon. In fact, some merchants pay for reviews, not caring about their legitimacy. The problem is that consumers are getting better at spotting fake reviews, and they don't like it when fakes are found.... >>

BizReport | Email Marketing January 04, 2021

Report: Email delivers for retailers

Email saw a surge in performance over the 2020 holiday season. That is a key takeaway from new LiveIntent data. Researchers at LiveIntent partnered with MediaRadar, surveying how advertisers fared throughout the holiday season, and while the overall digital ad... >>

BizReport | Advertising January 01, 2021

Expert: Personalized video all about relationship

There has been some push back regarding personalization from users who are stalked across the Internet by the same pair of pants they clicked on once. But when done right, personalization provides marketers with an opportunity to increases sales, explain... >>

BizReport | Advertising December 31, 2020

3 pieces of tech that could improve brands' 2021

With 2021 right around the corner and an end to the COVID-19 pandemic possibly in sight, many businesses and merchants are making plans to get diners back into their establishments and shoppers back into their stores, both virtual and physical.... >>

BizReport | Social Marketing December 25, 2020

How to improve social marketing efforts in 2021

Social media has come to be an important part of marketers' efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it's time for brands and marketers to up their social media... >>

BizReport | Internet December 17, 2020

Expert: Security, comfort top of mind for 2021

If 2020 was the year of the unexpected, many are hoping that 2021 will be the year of a return to the expected. From a return to more traditional ways to get news and information to more in-person gatherings, this... >>

BizReport | December 11, 2020

4 Data trends to watch in 2021

With more people shopping online and turning to streaming options for entertainment, consumer data has never been more important. Neither has been the protection of consumer and business data in the digital space. Here are 4 data trends to watch... >>

BizReport | Loyalty Marketing December 09, 2020

Report: Price a key for loyalty

It is no secret than price prompts purchasing decisions, but new data out from Inmar Intelligence indicates price can also be a factor in loyalty decisions. According to their new report more than half of shoppers have switched loyalty to... >>

BizReport | Advertising December 08, 2020

Expert: How to improve brands' digital transformation

For years, organizations have been told that digital transformation is key to survival as we go further into the tech-filled world of automation, cloud and AI. Those who listened were well equipped to handle the curveballs that came their way.... >>

BizReport | Advertising December 07, 2020

Report: Game brands upping ad spend

Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues.... >>

BizReport | Ecommerce December 04, 2020

Cyber Week a mixed bag for merchants

Shoppers have quickly adjusted their traditional holiday shopping activities to include social distancing protocols amid the global COVID-19 pandemic, and much of that adjusting is going to spending more dollars digitally. That is a key takeaway from new Salesforce data... >>

BizReport | Advertising December 02, 2020

Forecast: 2020 ad declines to rebound in 2021

For the first time in a decade, global media spending fell in 2020. Total global media spending is expected to be down nearly 7% YoY, reaching about $1.2 trillion for the year. Much of the decline is blamed on the... >>

BizReport | Content Marketing December 01, 2020

Top tips to develop a branded podcast

There are more opportunities than ever to provide content to customers, but many brands struggle with connecting rich content like video and podcasts to more traditional content that pushes conversions and other engagements. We asked an expert how brands can... >>

BizReport | Ecommerce November 23, 2020

Experts: How to thrive through 2020 holiday season

This holiday season is going to like no other. The shopping season will start early, the digital competition will be fierce and the spend will make up 14.5% of total retail sales realized in 2020 (eMarketer). It's game on --... >>

BizReport | Advertising November 19, 2020

Report: CTV impressions spike, here's how to connect

2020 may not be a highlight for many brands and marketers, but for CTV there is an upside. According to new data out from Innovid, CTV impressions are up 55% (Q3, YoY). What's more, CTV outperformed both mobile and desktop... >>

BizReport | Advertising November 17, 2020

Study: Privacy influencing more purchase decisions

Security and data privacy are two keys to consumer engagement that are more important than ever. That is a key takeaway from new Ensono data which finds that nearly all (91%) consumers from their survey said retailers' privacy reputations were... >>

BizReport | Advertising November 16, 2020

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near... >>

BizReport | Ecommerce November 05, 2020

How tech can enhance merchants' digital transformation

Don't overlook the benefits of technology in developing a digital transformation strategy. That is a key takeaway from one expert who says transformation is all about the tech. ... >>

BizReport | Ecommerce November 04, 2020

Expert: How to re-enter regular business post-lockdown

While the COVID-19 pandemic has not simply disappeared as some have said it would, businesses are trying to return to a more normalized setting. For many that means opening physical stores, for some it means keeping their workers at home... >>

BizReport | Advertising November 03, 2020

Top 3 tips to create identity framework

With all the talk about removing cookies, and with more businesses allowing consumers to opt-out of any and all online data collection many marketers and brands are wondering how to adjust strategy so that they can still serve the right... >>

BizReport | Advertising November 02, 2020

Forecast: Ad fraud to push $35 billion this year

Fraudsters have been making bank since the COVID pandemic sent more consumers scurrying online not only for work but to buy groceries, have virtual meet-ups with friends, and get the latest on the pandemic, elections, and other breaking news. And,... >>

BizReport | Social Marketing October 30, 2020

Reports: Social, search spend trending back up

After many brands and marketers pulled digital ad spending in the wake of the COVID- 19 pandemic in the first half of the year, that spend is now trending back up. That's the word from new Kenshoo data which finds... >>

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