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BizReport | Blogs & Content September 18, 2018

Study: People don't like content recommendation widgets

You know those little content squares at the bottom of some content sites? The ones that have a picture of a child-star from years ago and a headline like "You won't believe his secret!"? People don't like them. That's the... >>

BizReport | Blogs & Content September 17, 2018

How to use content to convert toy shoppers

With the closure of Toys 'R Us, there is a void online for toy shoppers. Here's how merchants can use product content to engage and convert toy shoppers.... >>

BizReport | Ecommerce September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Advertising September 12, 2018

BTS, email trends merchants can use for 2018 holiday season

While most American kids are back in school, the back to school shopping season continues and will for a couple of more weeks. But, there are some early takeaways from the 2018 BTS shopping season which could be used by... >>

BizReport | Advertising September 11, 2018

How real estate data can inform marketers' decisions

A new partnership between Eyeota and TwentyCi may give marketers more insight into their customers by keying in real estate data. Through the partnership , TwentyCi helps marketers find qualified audiences based on property and home ownership data. Here's how... >>

BizReport | Blogs & Content September 05, 2018

Expert: Why YouTube's non-skippable ads might turn consumers off

YouTube has announced plans to roll out non-skippable ads. The theory is that these ads will help YouTubers generate more revenue - something that will keep the creators happy and within the YouTube infrastructure. The problem, according to one expert,... >>

BizReport | Advertising September 04, 2018

Study: Too much creep in personalization

New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). ... >>

BizReport | Advertising August 30, 2018

Start holiday campaigns in October for success

A key takeaway from new AdRoll data is this: the early marketer gets the holiday dollars. AdRoll researchers looked at campaigns run by 35,000 brands and marketers between July and December 2017 to come to their findings. Researchers found that... >>

BizReport | Advertising August 29, 2018

Studies ID better ways to target Millennials

Two recent reports highlight a handful of key differences in what Millennials are actually doing and what marketers believe they're doing. The first is from Deloitte, whose researchers found that while many believe Millennials are only shopping online and aren't... >>

BizReport | Advertising August 28, 2018

Forecast: Global ad spend to top $1 trillion

Steady growth will continue for the digital ad space. That's the word from PQ Media's Global Advertising & Marketing Revenue 2018-2022 forecast. Their data indicates global ad revenues will increase just over 5% to reach $1.3 trillion this year, with... >>

BizReport | Advertising August 27, 2018

Study finds email important, personalization key

While it's not news that about half of consumer use email as their preferred brand communication channel, technology is making inroads into email's dominance. In fact, new data out from Adobe Insights finds that while email is still very important... >>

BizReport | Advertising August 23, 2018

Study finds auto shoppers open to suggestion

While auto buyers are known for their favorite brands, new data finds that auto loyalty may be fading into the sunset. In fact, data out from Valassis finds that consumers in-market for cars can be persuaded by both advertising and... >>

BizReport | Advertising August 23, 2018

Report IDs differences in Millennials, Boomers that marketers must understand

New data out from Pew Research underscores differences between Millennials and Boomers that could help brands and marketers better understand how to market to the younger generation. ... >>

BizReport | Advertising August 22, 2018

Study finds marketers in search of transparency

Marketers need more help in delivering campaigns on brand-safe sites. That's a key takeaway from new Sizmek data which found that about one-third (38%) of brands have delivered ads on unsafe or controversial sites despite the fact that just over... >>

BizReport | Email Marketing August 16, 2018

Study finds email tops ROI for most marketers

Email remains key for marketers' ROI. That's the word from new Campaign Monitor data which found that email is topping other digital marketing efforts for more than half (59%) of marketers, but even though most marketers are finding the best... >>

BizReport | Blogs & Content August 14, 2018

Study finds interest in alternative video rising

The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch... >>

BizReport | Search Marketing August 13, 2018

Expert: Voice search setting up to change search marketing

There have been minor changes to algorithms, the addition of social media, and a focus on content, but for the most part search marketing has not changed much since it's creation. The advent of voice assistants - and voice-activated search... >>

BizReport | Ecommerce August 07, 2018

Top 3 tips to prep for holiday retail

The calendar may have just turned over to August, but that doesn't mean there is plenty of time to prep holiday ad campaigns. In fact, according to one expert, now is the time to take aim at those campaigns by... >>

BizReport | Ecommerce August 03, 2018

Post-GDPR, merchants adapting

Just two months past the GDPR compliance change, some merchants are adapting well and some are regretting the way they approached the compliance deadline. We chatted with an email expert about how merchants, data, and GDPR can get along now.... >>

BizReport | Advertising August 02, 2018

Forecast: Digital ad spend to push higher

Halfway through 2018, and despite the political ad spend as America approaches the 2018 Mid-Term Elections, the overall ad spend is flat. That's the takeaway from Matrix Solution's 2018 Midyear Ad Spent Report. That is, traditional ad spaces are not... >>

BizReport | Email Marketing August 01, 2018

Study finds people prefer email for marketing

Direct mail, digital ads, commercials on television. The options for marketers are practically endless, but new data from the DMA finds a traditional marketing channel - email - is key for most consumers. ... >>

BizReport | Advertising July 31, 2018

How non-verbal language cues can impact marketers

Non-verbal cues have been key to humans understanding one another despite actual language differences for centuries. And it isn't only in-person communications that can be impacted for non-verbal cues. Non-verbal communication can also impact digital marketers. Here's how. ... >>

BizReport | Ecommerce July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that... >>

BizReport | Internet July 27, 2018

What Google's Chrome update means for SMBs

When the Google Chrome 68 update rolls out later this month, small business owners may be those effected the most. That is because the update marks "HTTP" sites as unsecure. The move is being made to make it simpler for... >>

BizReport | Advertising July 26, 2018

Study: Martech advances won't push humans from jobs

There has been much talk over the past few years of robots taking over more human jobs. But, according to one report, marketers aren't worried about this trend. That's because 56% feel their jobs require a human element to better... >>

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