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BizReport | Advertising November 21, 2019

Top 3 tips for global marketing over 2019 holidays

With Chinese E-commerce giant Alibaba generating more than $38 Billion on Single's Day - November 11th - more than e-tailers will make on Black Friday/Cyber Monday weekend, marketers should be looking around the globe for customers and opportunities. For doing just... >>

BizReport | Advertising November 20, 2019

Studies connect social, mobile, buying

More and more consumers are turning to their mobile devices - and social media hubs - to find new products and even to make purchases. In fact about 80% of shoppers tell Leanplum they'll be shopping via mobile devices this... >>

BizReport | Advertising November 19, 2019

Study: Americans feel fraud risk when calling custome r service

Two new reports highlight an issue for brands and customer service: the potential for an fear of fraud. First, from new data out from Sitel and CallMiner, a majority of Americans feel their personal information is 'at risk' when they... >>

BizReport | Social Marketing November 18, 2019

Expert: How to use social to increase holiday conversions

With just over a week until Thanksgiving and the official kick-off to the holiday buying season, there is still time for merchants to make final tweaks to maximize holiday revenue. Especially on the social front. Here's how: ... >>

BizReport | Advertising November 14, 2019

How brands can tap into the self-care trend

Self-care. Me time. Choosing happy. These are all phrases floating around the Internet and social media space, but the phrases are more than a mantra, especially for younger consumers. Self-care is a $450 million market with memberships to gyms and... >>

BizReport | November 12, 2019

Reports: How mobile, social will impact 2019 holidays

Three new reports point to social being especially important for merchants and brands this holiday season. In fact, about half (48%) of shoppers say they are open to buying gifts they see on their favored social media channels. And, with... >>

BizReport | Advertising November 11, 2019

Expert: Personalization key to engaging shoppers

Real-time personalization remains a problem for many merchants and brands, despite studies showing the benefits of true personalization. The problem isn't just getting personalization right, though, it is which tools to use, how personalization will impact site speeds, and what... >>

BizReport | Advertising November 07, 2019

Report: Fraud will cost brands, marketers during 2019 holidays

While more consumers will be shopping this holiday season, so will cyber criminals and their actions could cost merchants and brands. According to new data out from Arkose Labs fraud attacks increased about 30% during Q3 of 2019, and much... >>

BizReport | Email Marketing November 05, 2019

Expert: How AI is changing email

Artificial Intelligence is changing the way marketers do business throughout the digital space, but AI has been tougher to break into with email. This could be because of the sheer size of many emails lists making it impossible to truly... >>

BizReport | Advertising November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3... >>

BizReport | Advertising October 31, 2019

25 years later, how the internet has changed advertising

This week marks the twenty-fifth anniversary of digital advertising, and no one would dispute the fact that the digital space has changed virtually everything about how we live, work and play today. We asked two digital experts to weigh in... >>

BizReport | Advertising October 30, 2019

How to use data to encourage customer trust

At the heart of every advertising strategy is data, but consumers have become increasingly worried about how their data is collected, stored, and then used. This can make it hard for brands to build a solid data strategy that leads... >>

BizReport | Advertising October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers... >>

BizReport | Advertising October 28, 2019

Expert: How connected devices are changing data collection, use

By the end of 2020, some believe about 75% of US homes will have - and use - connected television sets, giving brands even more data about consumers' preferences, viewing habits, and lives than ever before. And, much of that... >>

BizReport | Advertising October 23, 2019

Expert: Why targeting isn't always working for brands

Using data to better target advertising to the right consumer is a typical occurrence for most brands and marketers. Yet, many still don't see a return on investment for their efforts. So, is the data wrong? Or is it the... >>

BizReport | Advertising October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to... >>

BizReport | Mobile Marketing October 18, 2019

How to prep now for a 5G experience

Wireless coverage continues to change - from 3G to 4 and now 5G is fast approaching. But, as carriers are already making way for 5G, what can businesses do to ensure they're up to speed in the mobile environment? We... >>

BizReport | Ecommerce October 15, 2019

Top 3 Tips to retargeting success in Q4

Just over a month away from America's Black Friday, the unofficial kick-off to the holiday season, but there is still time for merchants and brands to set themselves up for success. Here's how brands can better use retargeting and reengagement... >>

BizReport | Advertising October 10, 2019

Vibenomics launching audio OOH marketplace

Vibenomics, a cloud-based managed service provider of audio experience solutions to location-based businesses and connected cities, recently announced it has launched an audio out-of-home (OOH) advertising marketplace enabling brands to reach a national audience of nearly 150 million or target any combination... >>

BizReport | Blogs & Content October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. ... >>

BizReport | Law & Regulation October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means... >>

BizReport | Email Marketing October 02, 2019

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn't quite there, offers that don't resonate can all kill... >>

BizReport | Ecommerce September 25, 2019

Shoppers want subscriptions, here's how to meet the demand

According to some reports about 90% of software companies will be part of the subscription model by 2020, and it isn't just software. There are subscription boxes for everything from books to shave clubs and even high-end wines. Here's how... >>

BizReport | Advertising September 23, 2019

Top 3 tips for a strong visual feedback strategy

Brands wanting to improve the quality of communication between themselves and their customer base may want to begin with those little smiley faces. Emojis are popular across generations, and in mobile messaging, email marketing, and social media. But, many businesses... >>

BizReport | Advertising September 19, 2019

Global OOH spending sees strongest growth in a decade

More ad dollars are going to out-of-home spending. That's the word from PQ Media's latest Global Out-of-Home Media Forecast 2019. According to their data 2018 say an increase in spending of just over 7%; the strongest growth the sector has... >>

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