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BizReport | Advertising April 13, 2021

Reports outline importance of connected TVs to brands

Two new reports may have more merchants and brands looking at smart and connected TVs as ways to reach an increasingly online consumer base. According to Hub Entertainment Research about half of all televisions in America are now smart TVs... >>

BizReport | Advertising April 12, 2021

Top 3 tips to create a stronger AI strategy

By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is... >>

BizReport | Advertising April 09, 2021

Expert: How CX can reimagine branded campaigns

Advertising doesn't just tell a consumer about a product. According to one digital expert, advertising is the first step of a good customer experience - and sometimes with the first interaction a customer will have with the brand. Which is... >>

BizReport | Ecommerce April 08, 2021

Experts: A year after the pandemic, here's how we're coping

This week marks a year since much of the world shuttered it's doors and windows and moved non-essential contact to the digital space. From advertising and shopping to social contact to work, as the world dealt with the COVID-19 pandemic... >>

BizReport | Advertising April 07, 2021

How AI is helping solve pandemic problems

The shift to remote work and shopping online may have seemed seamless to many, but the problems going digital brought to businesses large and small have been large hurdles to cross. And, for many, the hurdles continue to crop up.... >>

BizReport | Ecommerce April 06, 2021

Report finds coupon fraud costing merchants $100 million per year

Consumers love coupons, even if those coupons don't apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don't apply... >>

BizReport | Advertising April 02, 2021

Top 4 tips to build community from virtual events

As variants from the COVID-19 pandemic continue to circle the globe and businesses try alternative ways to reach shoppers, virtual events are becoming a hot commodity. But, a virtual event doesn't have to be a one-time-only thing. Virtual events can... >>

BizReport | Advertising March 30, 2021

Reports: Customer expectations high for brand relations

The COVID-19 may have changed the way consumers shop, but it hasn't changed what they want from brands, merchants, and marketers, and topping that list is a good experience. ... >>

BizReport | Ecommerce March 26, 2021

How to use digital events to create a better experience

As brands were forced to take in-person events online to comply with COVID-19 guidelines, marketers quickly realized that it wasn't an easy switch to turn physical events into virtual ones, with factors like networking translating poorly in this new format.... >>

BizReport | Advertising March 23, 2021

Pharma ads up 14% YoY, how AI is leading connection

The pharmaceutical industry was a leader in the charge to digital advertising in 2020, with brands upping their spending by more than 14% to land at nearly $10 billion in spending for the year. The ability to hyper-target, with the... >>

BizReport | Advertising March 19, 2021

Study finds competitive analytics still lacking

Knowing how competitors' campaigns are faring continues to be a dark area for many brands and marketers. That is a key takeaway from new BrandTotal data which finds that while 25% of marketing execs agree that competitive analytics helps to... >>

BizReport | Email Marketing March 18, 2021

3 email content pitfalls and how to avoid them

Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers.... >>

BizReport | Advertising March 16, 2021

IAB/PwC identify brand challenges post-pandemic

While the pandemic may have resulted in higher-than-average ecommerce and m:commerce revenues, saving many merchants from despair, ongoing lockdowns and change consumer habits are also forcing brands to adjust on the fly to consumers' needs. That is a key takeaway... >>

BizReport | Advertising March 09, 2021

Brands: Why vanity metrics aren't serving your strategy

Clicks and follower counts may look good on paper, but they likely aren't converting customers. That, according to one expert, is why brands have to retire vanity metrics from the turn of the century and instead invest in metrics that... >>

BizReport | Ecommerce March 08, 2021

Studies highlight how brands are doing post-COVID

Two new reports highlight just how well brands are doing - or not - in their quest to meet consumers in the digital space, and just what consumers are looking for when it comes to brand communication in an increasingly... >>

BizReport | Advertising March 05, 2021

How to update programmatic strategy for 2021

Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers' budget constraints. Many of those challenges will disappear in 2021, but that doesn't mean a return to pre-2020 strategy. Instead, brands need to update their strategies to... >>

BizReport | Internet March 02, 2021

Experts predict life in 2025 will be more tech driven

As the world begins to recover from the coronavirus pandemic, some changes instituted to protect citizens from the virus may not go away. That is a key finding from a new Pew Research survey of nearly 1,000 industry, tech, and... >>

BizReport | Advertising February 22, 2021

Study: Customer ID a problem for brands, publishers

As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one... >>

BizReport | Ecommerce February 16, 2021

Expert: After 2020 shipping delays, here's how to win back customers

2020 was in many ways the year of ecommerce with more people logging on to shop for both essential and non-essential items. Over the holiday season, retailers saw a strong surge in digital shopping, both for delivery-to-home and for pick-up... >>

BizReport | Social Marketing February 10, 2021

Reports: YouTube, Snapchat use on the rise

Two big winners from the digital space in 2020 are YouTube and Snapchat, which both fared well throughout the pandemic in engaging consumers which, in turn, brought more advertisers to their tables. Here's the breakdown. ... >>

BizReport | Trends & Ideas February 04, 2021

Report: Sharp increase in streaming for 2020

Staying home led more people to streaming content. That is a key takeaway from Conviva's new Q4 2020 streaming report. According to the numbers viewers increased streaming time by 44% (Q4, YoY), with those watching via TV averaging 28 minutes... >>

BizReport | Advertising February 03, 2021

Study finds UK brands not ready to be cookie-less

New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses... >>

BizReport | Mobile Marketing February 01, 2021

Expert: How the iOS 14 update will impact merchants, brands

Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they... >>

BizReport | Advertising January 29, 2021

Report: Ad-supported streaming wanted by UKers

Consumers in the UK are all-in on supporting their streaming habits with ads. That is a key takeaway from new Integral Ad Science (IAS) data which shows that most UK consumers are 'willing to watch' ads in exchange for free... >>

BizReport | Social Marketing January 28, 2021

DataVisor: High fraud rates in social networks

Fraud has not taken a holiday during the coronavirus pandemic, quite the opposite. Fraud rates have increased throughout the digital space, according to one new report, as fraudsters have sought to take advantage of gaps in protection that have been... >>

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