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BizReport | Advertising February 26, 2015

Facebook: 2 million advertisers milestone and new mobile ad manager

Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app.... >>

BizReport | Advertising February 24, 2015

Video ad viewability increases

A Q4 2014 report reveals an increase in video ad viewability and a decrease in video ad fraud.... >>

BizReport | Advertising February 23, 2015

U.K. first country in which digital ad spend tops 50%

A new study from Strategy Analytics reveals more than half of ad spend in the U.K. will go towards digital this year, making it the first country in which this has happened. ... >>

BizReport | Advertising February 20, 2015

How to design a brand from the ground up

Savvy brands are in social media, have mobile friendly websites and design landing pages to draw shoppers and content readers farther into their sites. But none of that matters if the brands isn't strategically building their reputation. One expert offers... >>

BizReport | Blogs & Content February 19, 2015

BrightRoll: Video moving mainstream thanks to targeting

Video is becoming more and more important, both in mobile and online. That's the big takeaway from a new survey out from BrightRoll. According to researchers agency RFPs for digital video increased nearly 90% between 2011 and 2014 while most... >>

BizReport | Ecommerce February 19, 2015

Study: Most shoppers spend more with personalization

New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them.... >>

BizReport | Advertising February 17, 2015

Expert: How the ad space will change in 2015

Consumers are making an incredibly rapid shift from traditional to digital content, from PC to mobile devices. Add to this widespread and rapid consumer shift the exploding availability of data, and you have an opportunity for the big ad tech... >>

BizReport | Advertising February 16, 2015

How native, programmatic are complimentary

Seven weeks into the New Year, how is your online ad strategy faring? One expert identifies early trends in the online ad space and also offers insight into what brands need to do to ensure their ad choices work together... >>

BizReport | Advertising February 16, 2015

Ad Roundup: Content and call tools launched

In today's advertising roundup: a new content optimization platform is launched and one platform adds click to call metrics.... >>

BizReport | Advertising February 13, 2015

Why CMOs need data, not feelings, to succeed

Advertising campaigns have never had hard physical data to connect how a new customer came to buy a product. Instead most have relied on questions like 'how did you learn about Product X' to determine if campaigns were succeeding. One... >>

BizReport | Advertising February 13, 2015

Ad Roundup: Partnerships to strengthen ad offerings

Partnerships are behind today's advertising roundup - three partnerships new to the online space could set up online marketers with better customer data while helping to control costs.... >>

BizReport | Advertising February 12, 2015

Facebook eyes up cinemagraphs to keep users transfixed on ads

Imagine an ad format that transfixes consumers. An ad format that mesmerizes yet is not intrusive. Imagine no more and take a look for yourself at cinemagraphs, Facebook is. ... >>

BizReport | Advertising February 12, 2015

New Facebook reporting tool aims to improve ad relevance

Are your Facebook ads hitting the mark? Facebook now gives your ads a mark out of ten with the introduction of relevance scores. ... >>

BizReport | Blogs & Content February 11, 2015

Study: Images edging out content for engagement

For content sites, the key to engagement is no longer just in the content. The key to engagement is shifting to the images. That is the takeaway from a new survey out from TripleLift which found publisher sites with appealing... >>

BizReport | Advertising February 11, 2015

Ad Roundup: Customer data takes center stage

Today's ad roundup offers further proof that brands are upping the customer data ante: two new solutions offer more holistic data views and another is beginning an integration that will be brands more detail for customer profiles. ... >>

BizReport | Advertising February 10, 2015

Study: Tying ads to movies works for brands

Taykey has released a new study that finds tying ads to trending topics - like movies - can increase the performance. The data, part of the new Real-Time Trend Report, found the top categories for tie-ins for Q4 2014 were... >>

BizReport | Advertising February 10, 2015

Study: Online engagement crucial for SMBs

Only 45% of brands studied for a new vCita report are using mobile devices to track customer engagement and interactions. That is the takeaway from new research out from vCity which also indicates that most (66%) of those surveyed believe... >>

BizReport | Advertising February 10, 2015

IAB: 'Visual cues' must distinguish native advertising from editorial content

The Internet Advertising Bureau has released a new set of guidelines to make it easier for consumers to distinguish native advertising from editorial content. ... >>

BizReport | Advertising February 09, 2015

Ad Roundup: Video, social announcements give brands options

Two new releases into the online space underline the importance of both video and social for marketers heading into 2015. Details below:... >>

BizReport | Ecommerce February 09, 2015

Valentines Roundup: What shoppers, retailers are looking for on Valentine's

Just over a week to go until couples around the world celebrate a day of love. How will they celebrate and what does that mean for retailers?... >>

BizReport | Ecommerce February 06, 2015

SMB Roundup: New releases focus on targeting, mobile

It can be hard for small businesses to find customers in the crowded online space, but even harder to connect with other small businesses that might help them out. Two new releases are geared for just that: better customer connection... >>

BizReport | Advertising February 06, 2015

Reports: Messaging apps rule Super Bowl XLIX, top ad winners

One more word on the Super Bowl: messaging apps helped to push brand messages along throughout the game. That's the takeaway from a new Flurry report, and new data out from Fluent shows us which commercials won at brand recognition.... >>

BizReport | Advertising February 05, 2015

Digital Roundup: Content partners, data and security updates

Today's digital roundup details new platform releases and updates that should give online brands better leverage in the online space as well as a partnership geared to help pharma brands control their product details.... >>

BizReport | Advertising February 03, 2015

Expert: What SMBs can learn from Super Bowl advertisements

People continue to talk about the advertising hits - esurance/Breaking Bad - and missing - Nationwide and dead children - of Super Bowl XLIX, one expert points out the strategies used by those bigger brands can still be important. Especially... >>

BizReport | Advertising January 30, 2015

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact,... >>

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