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BizReport | Mobile Marketing October 20, 2017

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%)... >>

BizReport | Advertising October 19, 2017

Marketers failing at personalization

Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they... >>

BizReport | Email Marketing October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. ... >>

BizReport | Advertising October 13, 2017

Expert: Why data silos are killing engagement

There has been an explosion of data into the digital space over the past five to ten years, and while this data could lead to better customer experiences and better brand relationships, one expert believes the way data is currently... >>

BizReport | Email Marketing October 10, 2017

Top 3 tips to ensure GDPR compliance

The holiday season is coming up fast and according to recent Campaigner data about 66% of online marketers will be using email to connect with customers. But, with Europe's new GDPR guidelines, marketers need to look at how and when... >>

BizReport | Advertising October 09, 2017

More marketers turning to AI, here's why

Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving... >>

BizReport | Social Marketing October 06, 2017

What summer travel trends mean for online marketers

Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like... >>

BizReport | Email Marketing September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in... >>

BizReport | Ecommerce September 27, 2017

Two steps to help prevent journey hijacking

New data out from Namogoo highlights a growing problem for merchants and marketers: the hijacking of customers' online journey. According to their research customer journey hijacking could cost brands more than $2 billion this holiday season. ... >>

BizReport | Internet September 25, 2017

Tech key to small biz growth

According to new data out from Deloitte, digitally advanced small business - including online marketers and publishers - are showing up to 4 times higher growth than those who aren't embracing the digital space. Here's how businesses can move ahead.... >>

BizReport | Advertising September 22, 2017

Top 4 habits from top sales teams

Teamwork is becoming a bigger performance key for sales teams, especially in the digital space. Here's what top sales teams are doing, based on new data out from CloudCraze. ... >>

BizReport | Advertising September 21, 2017

More shoppers using bots, here's how marketers can connect

While many online marketers have begun adopting AI tactics to simplify how they build out ad campaigns, that isn't the only area in which bots, voice assistants, and other AI tools can be used. ... >>

BizReport | Search Marketing September 20, 2017

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. ... >>

BizReport | Social Marketing September 18, 2017

Are digital communities a good fit for online marketers?

Digital communities are a growing space for consumers, who are looking for like-minded people to talk about topics of interest to them. And, as these communities are filled with like-minded people, they may seem like a way to highly target... >>

BizReport | Advertising September 15, 2017

Marketers: How and why you should use AI

While artificial intelligence has been rapidly adopted for gaming and even by some publishers, other marketers have not been as quick to adopt. That, says one expert, could be a mistake. Here's why. ... >>

BizReport | Advertising September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. ... >>

BizReport | Email Marketing September 11, 2017

Study: 20% of email doesn't hit the inbox, here's how to correct

New data out from Return Path finds that about 20% of global email messages aren't reaching consumer inboxes. This is a problem, considering more consumers are signing up for newsletters, savings emails, and are actively comparison shopping. One expert offers... >>

BizReport | Advertising September 08, 2017

Portrait of a travel-minded consumer

There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know. ... >>

BizReport | Advertising September 06, 2017

Lessons CRM pros can learn from Amazon's Prime Day success

The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. ... >>

BizReport | Blogs & Content September 05, 2017

Why marketers may need less personalization, not more

While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. ... >>

BizReport | Advertising September 04, 2017

Marketers: Combining customer data will give a more holistic view

While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. ... >>

BizReport | Social Marketing August 30, 2017

Teens leaving Facebook? Here's how brands can reach them.

According to data from eMarketer, teens are leaving Facebook in droves for social media sites like SnapChat and Instagram. This is a problem for business who have focused solely on Facebook, and are now left without an audience for their... >>

BizReport | Advertising August 29, 2017

5 Tips for Working with a Celebrity Spokesperson

Working with a celebrity is a dream for many small businesses, but rather than accepting just anyone, businesses need to understand what a celebrity can - and cannot - do for them. Here are 5 tips to help businesses work... >>

BizReport | Advertising August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. ... >>

BizReport | Email Marketing August 24, 2017

Expert advice for holiday email campaigns

Historically, about 21 email messages is the sweet spot for merchants to engage consumers and consumers to convert purchases during the holiday season. But, just sending any email isn't the answer. There needs to be a rhyme and reason. Our... >>

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