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BizReport | Social Marketing November 23, 2015

Facebook enables advertisers to target users 'highly engaged' with holiday content

Marketers using Facebook as part of their festive campaigns have a new tool in their targeting box. Facebook is enabling advertisers the opportunity to target social network users who are engaged with content about the upcoming holiday season. ... >>

BizReport | Advertising November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences.... >>

BizReport | Advertising November 19, 2015

Ad Roundup: Platforms ease customer experience, preferences

In today's advertising roundup, four new releases that should make it simpler for brands and retailers to engage with customers around the globe. ... >>

BizReport | Advertising November 19, 2015

App marketing firm sees mobile app TV ad bookings surge

A company that specialises in helping app developers advertise their products on television has reported a huge surge in the number of ad slots booked for the holiday period compared to last year.... >>

BizReport | Advertising November 18, 2015

Ad Roundup: Tools for mobile, linking

In today's advertising roundup two new releases that should give brands more power over their mobile and online campaigns. ... >>

BizReport | Social Marketing November 18, 2015

New Facebook ad formats encouraging automotive ad spend

Research from full service marketing agency HPS Group reveals new ad formats on Facebook are attracting an increasing share of ad spending from automotive brands. ... >>

BizReport | Advertising November 17, 2015

Survey: Brands must create individual experiences

Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. ... >>

BizReport | Ecommerce November 16, 2015

Top tips to get ready for 2016 ad success

Personalization has been important in the advertising space for several years now. It will continue to be a big part of ad campaigns in the new year, but one expert says it won't be the same personalization. Here's how personalization... >>

BizReport | Advertising November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. ... >>

BizReport | Advertising November 16, 2015

Latest IAB UK figures show small rise in ad blocking

New figures released by the Internet Advertising Bureau in the UK reveals a rise in the behavior with propensity to block ads decreasing with age. ... >>

BizReport | Advertising November 13, 2015

Expert: How data layering improves programmatic targeting

Programmatic TV is bringing data targeting to new levels for television broadcasters by giving them a new view of audiences that were previously seemingly hidden. Automating the sales process now enables television broadcasters to obtain more audience data than ever... >>

BizReport | Advertising November 09, 2015

Top 5 tips to improve Big Data use

With the wealth of data out there, it is surprising that more campaigns aren't raging successes. The problem, according to one expert, is in how brands use - or don't use - big data. Here's how you can better use... >>

BizReport | Mobile Marketing November 06, 2015

Top 3 tips to use sports to engage globally

Famous athletes are recognized by face and reputation. This leads large corporations to hire athletes to star in commercials that air during sporting events. Even if you can't afford the large contracts of athlete endorsements, there is a way to... >>

BizReport | Research November 06, 2015

Holiday Roundup: Email beats social, shoppers don't like the creep

When it comes to shopping, US consumers want their holidays organized - and in order. That according to a new RichRelevance report; meanwhile, Eptica reports email is beating social for customer service. ... >>

BizReport | Advertising November 04, 2015

The top 4 trends to watch in mobile

Heading into the new year, mobile is going to be a big deal. That according to many experts. One weighs in on the 4 mobile trends brands need to watch for in 2016. ... >>

BizReport | Advertising November 02, 2015

Forecast: Mobile, Social, Video to push 2016 local ad spend

With only a few weeks left in 2015, BIA/Kelsey has released their local advertising forecast for the 2016 year, and their experts are predicting video, social and mobile advertising to take center stage. Overall, they expect the local ad spend... >>

BizReport | Advertising November 02, 2015

Brands: How streaming is effecting your ad engagement

More and more consumers are taking their television time online or to mobile devices, and that is impacting how they engage with advertising in those channels. One expert weighs in on how brands can keep their video ads relevant in... >>

BizReport | Ecommerce October 30, 2015

Adobe: $83b to be spent during 2015 holiday season

According to the 2015 Digital Index Online Shopping Prediction from Adobe the total expected spend of $83 billion will be an 11% increase YoY; most of that spend is expected to go to electronics (60%) while gift cards are expected... >>

BizReport | Advertising October 30, 2015

Top 3 tips to create a farm to table strategy

Farm-to-table marketing isn't a new strategy - to farmers or local restaurants. But, according to one expert, this kind of marketing can be used across the business spectrum. Brands can implement a farm to table strategy through community, reciprocity and... >>

BizReport | Blogs & Content October 30, 2015

How to make the most of your content marketing

According to one expert content marketing must be a significant part of brands' marketing strategies in the new year. Here's how to make the most of your content. ... >>

BizReport | Mobile Marketing October 29, 2015

3 changes brands must recognize for mobile success

Mobile changes everything, and the big opportunity for brands is to win with customers. Content can become highly relevant, apps can be engaging. The key, according to one expert, is to own the mobile channel. ... >>

BizReport | Advertising October 29, 2015

How farm to table marketing can impact your brand

Farm to table isn't new, but the strength of this particular marketing initiative may be missing from your brand's strategy. One expert explains how farm to table marketing can be helpful for brands. ... >>

BizReport | Advertising October 28, 2015

Ad Roundup: Solutions for ecomm, social

In today's advertising roundup, a data partnership, a social ad solution and a new ecommerce payment option. ... >>

BizReport | Advertising October 27, 2015

Study: Most publishers can't tell human from bot

When it comes to telling human traffic from the non-human sort, both publishers and brands admit they have issues - and say these issues are a leading concern for their future. That according to the new Distil Networks study which... >>

BizReport | Blogs & Content October 27, 2015

How to use content to build relationships

Content marketing is all about the customer. Their demographic, interests and place in life. But many content marketers don't know their customers well enough to build this kind of relationship. ... >>

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