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BizReport | Advertising January 26, 2015

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face... >>

BizReport | Advertising January 23, 2015

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. ... >>

BizReport | Search Marketing January 21, 2015

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. ... >>

BizReport | Advertising January 21, 2015

Ad Roundup: Increased metrics, better connectivity

New releases into the online space should set up online brands with a deeper take on online campaigns. Here's how:... >>

BizReport | Advertising January 19, 2015

Online Roundup: Ecommerce and advertising partnerships

Partnerships are nothing new to the online space, but three new partnerships - in ecommerce, search marketing and data - could help brands get a better handle on 2015.... >>

BizReport | Advertising January 13, 2015

How the cloud will change in 2015

With more people going online from many different devices, brands and publishers are in need of data. According to one expert the cloud can be a big help to online brands and publishers to power not only their business but... >>

BizReport | Advertising January 12, 2015

Jivox tapped for auto ads

There is a new partnership in the online space that will increase auto dealers' ability to serve targeted, rich media ads to in-market consumers. Targeting, according to many experts, is becoming more key for both online and mobile campaigns, and... >>

BizReport | Advertising January 12, 2015

Forrester: Programmatic needs better transparency

Programmatic would be a more powerful tool for marketers if there was increased transparency. That is the takeaway from a new Forrester Research report which indicates media buyers would consider more programmatic buys if there was greater transparency attached.... >>

BizReport | Advertising January 12, 2015

Google to report viewability of video ads

Google is addressing the issue of ad viewability by unveiling a new tool that will allow marketers to tell whether video ads have been viewed or not.... >>

BizReport | Advertising January 09, 2015

Expert: Top 3 trends for the API space

A lot of experts are chiming in on what we can expect from ecommerce, advertising, you name it. Here's one more: what to watch for in the API space. After a strong 2014, one expert shares his trends to watch... >>

BizReport | Advertising January 08, 2015

Brands: How to get more from 2015 campaigns

2015 will be the year of the customized solution, according to one expert. From hybrid tools that combine SaaS and PaaS to tools that help retailers determine pricing across different screens and devices.... >>

BizReport | Advertising January 07, 2015

No more brrring brrring in Bing ads as telephone numbers disallowed

Bing is taking the brrring out of its ads, according a recent announcement on the company blog.... >>

BizReport | Advertising January 06, 2015

Survey: Marketers want targeting, data, team building

While most marketers aren't going to tell their competitors exactly what is on tap for 2015, a new survey out from Conductor gives use some hints as to where marketers will spend the bulk of their efforts in the new... >>

BizReport | Advertising December 23, 2014

Experts weigh in on what to expect in the online ad space in 2015

If 2014 was the year that we talked about wasted ad spend on fraud - and we did - then some experts believe 2015 will bring more conversation about the wasted ad spend on inefficiencies in the supply chain. ... >>

BizReport | Advertising December 22, 2014

Demandbase: What won't happen in 2015

We've been reporting a lot about what marketers might see in the new year, but here's a new one: what marketers and retailers won't see in the New Year. Demandbase has released their list of the top 3 things marketers... >>

BizReport | Advertising December 22, 2014

Report: Analysis high on B2Bers New Year List

B2B brands will be pushing more budget dollars into the analytics space. That is the takeaway from a new survey out with ON24. According to their survey 77% of B2B brands report big data is not a reality for them.... >>

BizReport | Advertising December 19, 2014

Why clicks will regain importance in 2015

In the online space data collection will never go away. The more connected brands can be to their customers the better they can serve meaningful content and product offers to consumers. According to one expert, this data connection will be... >>

BizReport | Advertising December 18, 2014

How data will influence 2015

Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data... >>

BizReport | Advertising December 18, 2014

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing... >>

BizReport | Advertising December 17, 2014

Marketers urged to lower ad viewability expectations

The Interactive Advertising Bureau has issued a new report that calls for a reality check when it comes to online ad viewability.... >>

BizReport | Advertising December 17, 2014

AdRoll: Study finds retargeting focus for most brands

Look for more brands to push more ad dollars into remarketing to consumers when the calendar switches over to 2015. That is the takeway from a new AdRoll report which shows that most (71%) of marketers studied intend to push... >>

BizReport | Advertising December 17, 2014

Study: Power of Hispanic shoppers growing

New data out from Adroit Digital underlines not only the importance of the spending power of Hispanic consumers, but of advertising in engaging these shoppers. Researchers recently polled the demographic and found more than half respond to remarketed advertisements and... >>

BizReport | Ecommerce December 17, 2014

Marin: Brands looking to integrate marketing efforts

While most business have online ad strategies only about one-quarter (27%) say these digital strategies are not integrated across all channels. This is a problem, as more consumers spend more time online, on mobile devices, within social networks and looking... >>

BizReport | Advertising December 16, 2014

Ad RoundUp: Analysis key to releases

Today two online hubs are improving the reach marketers can gain from their analysis. Apigee's Edge and DataHero are each releasing options to help online brands make the most of site and campaign data.... >>

BizReport | Advertising December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers.... >>

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