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BizReport | Search Marketing October 09, 2007

Ads on eBay remain unpopular wth sellers

eBay’s Director of on-site advertising recently posted an update on the progress and future plans of the auction site’s use of on-site advertising. ... >>

BizReport | Research archives October 01, 2007

An anatomy of a passionista

New research from Yahoo and MediaVest suggests that harnessing the power of an online consumer’s passion can prove valuable to Internet marketers.... >>

BizReport | Search Marketing September 20, 2007

Google continues to lead in the search wars

Competitors continue to inch closer to search giant Google, but the online monster isn't giving much ground. According to the latest reports from both Nielsen//Netratings and Hitwise, Google is leading the online search category by a margin of more than... >>

BizReport | Advertising archives September 12, 2007

Yahoo signs advertising deal with Bebo

Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network ... >>

BizReport | Trends & Ideas archives September 05, 2007

Yahoo to purchase high ranking ad network

The wheeling and dealing continues as Yahoo becomes the latest Internet giant to purchase an advertising network. ... >>

BizReport | Search Marketing September 03, 2007

Audience overlap among major search engines

June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high.... >>

BizReport | Search Marketing August 28, 2007

Does Yahoo Search hold the key to online spending?

SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers. ... >>

BizReport | Research archives August 14, 2007

Yahoo takes top spot from Google in customer satisfaction survey

It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front.... >>

BizReport | Search Marketing July 31, 2007

Yahoo refines pre-search query function

Back in 2004, Google launched its pre-search query function, Google Suggest. In June this year Ask3D was launched, offering a similar query refinement feature and more recently Yahoo has jumped on the pre-search query bandwagon with Search Suggest. ... >>

BizReport | Research archives July 30, 2007

Interbrand survey finds Google most improved brand

Interbrand and Businessweek's annual survey of global brands shows that, this year, the search giant Google has been deemed the world’s most improved brand.... >>

BizReport | Advertising archives July 02, 2007

One-to-one marketing comes to display advertising

SmartAds, launched this week by Yahoo, is a new display advertising tool that allows online ads to be tailored to each individual viewer.... >>

BizReport | Search Marketing July 02, 2007

Another Yahoo Panama feature update

More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense.... >>

BizReport | Search Marketing June 25, 2007

More shake ups at Yahoo

This weekend Yahoo Inc. announced it was merging its search and display advertising units. ... >>

BizReport | Search Marketing June 05, 2007

Yahoo introduces quality-based pricing

Yahoo Search Marketing has begun to roll out the next phase of Panama and has this week announced the introduction of quality-based pricing.... >>

BizReport | Advertising archives June 04, 2007

Ad trade groups ask FTC for help

Two trade groups, leery of the recent online ad buyouts, have asked the Federal Trade Commission (FTC) for assistance in ensuring that online advertising competition remains strong. ... >>

BizReport | Internet May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc.... >>

BizReport | Internet May 03, 2007

Comcast partners with Yahoo in ad deal

Comcast and Yahoo have forged a multi-year partnership for online display and video ad services on >>

BizReport | Advertising archives May 01, 2007

Yahoo launches brand advertising campaign

Yahoo’s new brand advertising campaign aims to attract more search users and make some gains on its rival, Google.... >>

BizReport | Advertising archives April 30, 2007

Yahoo buys RightMedia outright for $680 million

Yahoo already has a 20 percent stake in RightMedia, the online advertising exchange. Now they are set to acquire the remaining 80 percent in a move that will expand their advertising network reach.... >>

BizReport | Search Marketing April 24, 2007

Most SEM money spent with Google, Yahoo

Look for the two biggest dogs in the search engine marketing pound to get bigger over the next few years. According to a new report from eMarketer, the majority of SEM dollars are already going to Google and Yahoo and... >>

BizReport | Internet April 23, 2007

Google's Q1 figures exceed all expectations

Google’s first quarter figures have been announced and, true to form, the internet giant has exceeded all expectations.... >>

BizReport | Research archives April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago.... >>

BizReport | Search Marketing April 18, 2007

Yahoo revenue falls in Q1

Revenue reports are in for Yahoo's Q1, but the results aren't quite what was expected. According to company reports, net income fell 11% in Q1 of 2007. ... >>

BizReport | Search Marketing April 11, 2007

Yahoo closing click-through-rate gap on Google

While Yahoo’s click-through rates for search ads have risen in recent months, Google’s have fallen, suggesting Panama is paying off.... >>

BizReport | Advertising archives March 30, 2007

Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K.... >>

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