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BizReport | Trends & Ideas archives October 15, 2014

Yahoo: Premium placements crucial for brands

In a recent study Yahoo found premium ad placements have stronger emotional resonanace and higher fixation rates than non-premium placements. Researchers believe these responses are based on the visual and editorial quality of the ads.... >>

BizReport | Advertising archives August 07, 2014

Ad Roundup: Targeting focus of key moves

Transaparency and targeting are the key factors for a trio of announcements in the online ad space this week. Targeted Victory and Yahoo are upping the targeting ante while ChoiceStream is adding transparency to its ad platform.... >>

BizReport | Ecommerce archives July 04, 2014

Yahoo: Mobile key for back to school shoppers

Summer is quickly approaching the half-way mark, and that has many retailers finalizing back to school plans and strategies. Yahoo Marketing is offering tips to help retailers make the most of the back to school season.... >>

BizReport | Mobile Marketing June 11, 2014

Yahoo: Summer travelers looking online

School is out for nearly all of us in the US. That means parents and young adults are looking up hotspots for summer vacation travel. And, according to new data out from Yahoo, they aren't just calling a travel agent... >>

BizReport | Advertising archives March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

BizReport | Advertising archives January 06, 2014

Yahoo malware attack underlines malvertising issue

Yahoo has made headlines over the past week, not for traffic or for channels for the upcoming Super Bowl - but for malware. According to reports, the online giant has been hit with a malware attack that is impacting thousands... >>

BizReport | Advertising archives November 25, 2013

Three new releases put images forward

This holiday season there are three new ad releases which may help paint a better picture for brands - through both advertising and customer service.... >>

BizReport | Ecommerce archives June 20, 2013

Yahoo introduces one-stop business listing dashboard for SMBs

Managing business listings in multiple online directories can be a headache. A new program from Yahoo will enable small businesses to keep their listings up to date, and even allow for the timely promotion of special events and offers. ... >>

BizReport | Search Marketing October 10, 2012

Ooops! Chitika network error inflates Google's local search volume data

On Monday this week I reported on new research from Chitika that suggested 43% of Google search queries had local intent and three-quarters of the search engine's local traffic came from mobile devices. Well, Chitika got it wrong and today... >>

BizReport | Blogs & Content archives July 23, 2012

Yahoo to bring Olympics across screens this summer

Even for brands not in London for the 2012 Olympic Games, there is a chance to use the games to engage interested viewers. There will be live streamed events, clips from local and national news entities and other opportunities. Yahoo... >>

BizReport | Research archives June 21, 2012

Study: Moms find tech engaging, distracting

A new study out from Starcom MediaVest Group and Yahoo indicates global moms are finding technology both a help and a hindrance. Researchers surveyed 4,000 mothers around the globe; they found that most moms are both finding technology a way... >>

BizReport | Blogs & Content archives May 23, 2012

Ford moves into reality TV realm with new series

Reality television is nothing new to viewers but Ford and Yahoo are putting a new twist to the genre this summer - creating a competition in which the new Ford Focus Electric co-stars with celebrities. Will the move work to... >>

BizReport | Advertising archives March 22, 2012

How to reach fast-growing Hispanic audience

Over the past twelve years there has been strong growth in the Hispanic demographic in the United States; the demo has increased by 43% since 2000. Their spending power is also on the rise, so advertisers, this is definitely a... >>

BizReport | Blogs & Content archives March 19, 2012

March Madness can teach brands how to engage

The NCAA Men's Basketball Tournament - aka March Madness - is in full swing, complete with a list of underdog victories during the first round. But there is more to learn from the tournament than basketball. Brands should take note... >>

BizReport | Blogs & Content archives January 19, 2012

How Yahoo and Sundance are engaging film fans

The Sundance Film Festival is just around the corner and, as they have with several events in the past year, Yahoo is going to be all over the festival offering viewers insider information - and the opportunity to become a... >>

BizReport | Search Marketing December 13, 2011

Study: Search driving sales in-store as well as online

It is a given that paid search campaigns boost traffic and sales for online merchants. But what is the take-away from a paid search campaign for a brick-and-mortar store? Also sales, finds new research from Yahoo and RevTrax, and as... >>

BizReport | Blogs & Content archives November 22, 2011

How Yahoo, Summit Entertainment engaged with Twilight

Just a few weeks ago, we mentioned that Yahoo and Summit Entertainment were launching a new entertainment sector, meant to build interest and engagement for the new Twilight film. Early numbers are in - from the Yahoo site and from... >>

BizReport | Blogs & Content archives November 11, 2011

Yahoo banks on Twilight content to boost new promotion

Not that fans won't be lined up around the block when "The Twilight Saga: Breaking Dawn Part I" hits theatre screens, but a new promotion from Yahoo and Summit Entertainment should keep those rabid fans online as well. Through the... >>

BizReport | Blogs & Content archives October 06, 2011

How to engage through paid, owned and earned content

It isn't just the segment - sports, financial, entertainment - of content that matters to consumers, it is the type of media in which the content is delivered. According to a recent Yahoo study, consumers engage and interact differently with... >>

BizReport | Social Marketing September 21, 2011

Sheen vs. Kutcher Breakdown: How social media impacted Monday night debuts

The fall Primetime television season is officially in progress in the US, and the first battle of the season - CBS's Two and a Half Men verses the Charlie Sheen Roast on Comedy Central - seems to have been won... >>

BizReport | Blogs & Content archives August 10, 2011

What the mobile, video explosions mean for advertisers

US adults are spending more time online, on the mobile web and on Internet connected devices to find content. Whether written or video, the content craze is ratcheting up, giving advertising more chances to engage with in-market, interested consumer groups.... >>

BizReport | Advertising archives August 08, 2011

Two moves to enhance ad experience for brands, consumers

Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. ... >>

BizReport | Email Marketing July 06, 2011

Frontier Communications, Yahoo to co-brand email experience

A new partnership between Yahoo and Frontier Communications may give rural American consumers better access to online content. Frontier Communications is the largest communication services provider for rural areas in America; through the partnership Yahoo will power content, offering a... >>

BizReport | Advertising archives June 30, 2011

Study: Primetime is the new prime time

When it comes to online video more people are watching for longer periods of time. A new study from Yahoo, Phase 2 of Video, finds that not only are viewers consuming more video content they are becoming more discerning of... >>

BizReport | Advertising archives June 21, 2011

How getting creative may push ROI sky-high

Slapping a logo on a banner and hoping the act will engage consumers only results in lost ad dollars and headaches. And yet, many brands are afraid to get too creative with advertising for fear that the viewer won't engage... >>

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