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BizReport | Social Marketing March 27, 2012

Twitter advertising now available to SMBs

Small businesses can now easily build a larger base of engaged followers by promoting their accounts on Twitter thanks to a new solution provided by a partnership with American Express. ... >>

BizReport | Social Marketing March 14, 2012

Amex, Twitter discounts-for-Tweets campaign exceeds expectations

Earlier this month American Express and Twitter launched an initiative that synchronized cardholders' accounts with their Twitter accounts to give discounts at various participating merchants. The latest news is that it has been a great success.... >>

BizReport | Social Marketing March 06, 2012

Domino's UK discounts treats for Tweets

Domino's Pizza is aiming to boost its lunchtime orders with a Twitter campaign that lowers the price of a Pepperoni Passion pizza each time someone tweets the hashtag #letsdolunch.... >>

BizReport | Advertising February 29, 2012

Twitter adds ads to apps

Twitter's mobile app users may have got used to the lack of ads on their screens but that's all about to change. ... >>

BizReport | Blogs & Content January 17, 2012

Socially speaking, Tebow getting attention

Over the past few months Denver Broncos Quarterback Tim Tebow has gotten a lot of media attention; from radio talk show hosts arguing that he is (or isn't) a great quarterback to the headlines from his come-from-behind wins. And then... >>

BizReport | Social Marketing January 10, 2012

Studies reveal consequences of ignoring consumers on social media

Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don't bother to answer queries or complaints on social channels risk turning away consumers for good as new studies... >>

BizReport | Social Marketing January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they... >>

BizReport | Ecommerce December 12, 2011

32% small businesses in Britain view ecommerce channels as threat

A third of small businesses in the UK regard ecommerce channels as a threat, according to new research released this week by Epson, and many lack understanding of how social media marketing can help boost business.... >>

BizReport | Social Marketing September 16, 2011

Survey: Twitter wields more purchase influence than Facebook

In their research into online shopping Kantar Media Compete discovered a surprising statistic concerning the comparative influence of Twitter and Facebook on purchase decisions.... >>

BizReport | Social Marketing September 14, 2011

Twitter enables ad serving to non-Followers

Twitter is expanding the reach of its Promoted Tweets by allowing brands to put ads in front of people who aren't even Following them.... >>

BizReport | Social Marketing September 09, 2011

Over half of monthly active Twitter users access via mobile

Another month, another milestone. This time it's Twitter's turn to band around some big numbers as the social platform chalks up 100 million monthly active users, half of which are gaining access via their mobile phones. ... >>

BizReport | Social Marketing September 04, 2011

Lab42: Very few Twitter users find Promoted Tweets annoying

Promoted Tweets - love them or hate them? If you find them annoying you're in the minority, according to new study by market research company Lab42.... >>

BizReport | Social Marketing September 01, 2011

BrightEdge: Twitter users share more often

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet's users are sharing links, buzz and branded information... >>

BizReport | Social Marketing August 02, 2011

Survey: 98% of marketers plan to run ads on Facebook

Social media marketing currently centers on the two leading platforms Facebook and Twitter. However, new research conducted among marketing professionals at the recent Pivot Conference found they're eyeing up a number of new channels to try out in the coming... >>

BizReport | Social Marketing July 29, 2011

Social media not a "must" for SMB marketers

Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". ... >>

BizReport | Advertising July 29, 2011

Twitter ads appear in users' timelines

Starting today ads placed on Twitter, known as Promoted Tweets, will begin showing up on the timelines of users that follow the advertiser.... >>

BizReport | Social Marketing July 11, 2011

BrightEdge: Facebook hottest plug-in, others seeing growth

The web is getting old. Sure, he websites are launched daily, but today's users aren't typing in URL addresses or randomly surfing. Instead they use social networks and find good content, cool products and new information. Most are finding this... >>

BizReport | Social Marketing June 29, 2011

Portrait of a Tweeter

With research showing Facebook is going grey, some brands are wondering how to latch onto and engage younger consumers. Many look to Twitter, a space said to appeal more to younger users, but is Twitter the answer? Although the site... >>

BizReport | Social Marketing June 27, 2011

Tool monitors socnets, offers insight

Monitoring the social space is one step easier now that a new tool from General Sentiment is out. Called Media Measurement Dashboard 2.0, the tool helps brands by monitoring social conversations to determine how consumers feel about certain topics. That,... >>

BizReport | Social Marketing June 23, 2011

Hitwise latest to find value of a Facebook fan

Marketers desperate to justify budgets and prove the effectiveness of social media strategies may be interested in some new data released by Hitwise's Robin Goad who believes he has determined the value of a Facebook fan in terms of traffic... >>

BizReport | Social Marketing June 19, 2011

Mommy bloggers most influential Father's Day Tweeters

Mommy bloggers are the most influential Father's Day Tweeters, according to PeopleBrowsr's recent research into the conversations on Twitter in the run up to the day. ... >>

BizReport | Social Marketing June 01, 2011

Twitter Follow button launched

Following in the footsteps of Facebook's Like button and Google's +1, Twitter this week announced it is rolling out a Follow button.... >>

BizReport | Research May 31, 2011

Report: Where MySpace, Texting, Voice still engage

MySpace may be 'so five minutes ago' for most American consumers, but for one specific demographic, marketers might want to revisit a MySpace profile or ad campaign. According to recent numbers from the Nielsen Company, Hispanic consumers in America are... >>

BizReport | Social Marketing April 26, 2011

New index reveals a brand's Social Standing

For many marketers, the number of Facebook Likes and Twitter Follows illustrates their social standing, but what are those people actually saying about the companies they engage with on social sites? PaidContent's new index aims to bring such information to... >>

BizReport | Social Marketing April 26, 2011

New poll reveals Twitter use among PR/Marketing professionals

iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.... >>

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