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BizReport | Social Marketing April 21, 2021

Linqia: 71% of marketers to increase influencer spending

As the number of people on various social media apps - especially Facebook, Instagram, and newcomer TikTok - continues to increase the number of marketers and brands upping their investment in these channels also increases. In fact, according to Linqia's... >>

BizReport | Mobile Marketing January 07, 2021

Top 3 tips to improve mobile strategy in 2021

As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile... >>

BizReport | Social Marketing December 28, 2020

Top 4 tips to improve influencer marketing strategy

If 2020 has shown only one thing it is this: influencer marketing must become an integral piece of brands' social marketing campaigns. According to data out from Tomoson, brands make about $6.50 for every $1 spent on influencer campaigns. The... >>

BizReport | Social Marketing December 25, 2020

How to improve social marketing efforts in 2021

Social media has come to be an important part of marketers' efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it's time for brands and marketers to up their social media... >>

BizReport | Advertising June 03, 2020

Reports: Subscriptions, product placement, influencer spending up

Three new reports shed light on where advertisers are putting marketing budgets - and where consumers are going to buy. ... >>

BizReport | Social Marketing February 26, 2020

Reports: Growing interest - and abuse - of influencer campaigns

A growing number of brands are pushing ad dollars into the social space, specifically into influencer marketing. That, according to new data out from Linqia which reports that 40% of brands have run or are running at least six influencer... >>

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