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BizReport | Advertising archives May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. ... >>

BizReport | Advertising archives November 08, 2016

Ad Roundup: Partnerships to offer up additional control

In today's advertising roundup, three new partnerships in the digital space that should help businesses better control creative development and budgets. ... >>

BizReport | Ecommerce archives May 06, 2015

Forrester: 96% of music sales will occur online by 2019

Online spending in the U.S. is predicted to reach $334 billion this year, according to a new report from Forrester Research. Furthermore, by 2019 nearly all music sales will be online.... >>

BizReport | Advertising archives January 12, 2015

Forrester: Programmatic needs better transparency

Programmatic would be a more powerful tool for marketers if there was increased transparency. That is the takeaway from a new Forrester Research report which indicates media buyers would consider more programmatic buys if there was greater transparency attached.... >>

BizReport | Research archives August 24, 2012

Mobile market breakdown shows Apple still holding on

New data out from Velti shows Android has pulled a bit of market share away from Apple; Android now accounts for about 42% of impressions in the mobile space. Apple's iPad still accounts for about 90% of all tablet impressions.... >>

BizReport | Mobile Marketing December 20, 2011

Tablet shipments skyrocketing, mobile traffic up

Mobile traffic is up and tablet shipments are speeding down the information superhighway. The verdict is still out, but many experts believe the 2011 holiday season will be the Year of the Tablet, which has many marketers and merchants wondering... >>

BizReport | Social Marketing January 20, 2010

"Conversationalists" make it onto Forrester's social ladder

There's a new rung on Forrester's Technographics Ladder to make room for Twitterers and those Internet users who frequent social networks to converse by updating their status more than once a week.... >>

BizReport | Social Marketing July 29, 2009

Forrester: Socnets more popular than IM and Internet radio

While all around it social networks come and go, Facebook continues to dominate the scene. A scene which, says Forrester Research, continues to attract Internet users while blogs and instant messaging channels stagnate.... >>

BizReport | Social Marketing March 17, 2009

Forrester: Recession won't dampen social media marketing spending

A new report from Forrester indicates that companies are bullish on social media marketing, and over half intend to increase budgets, even assuming the economy is in recession in the next six months.... >>

BizReport | Ecommerce archives January 30, 2009

Forrester: Growth forecast for 2009 online retail sales

Despite the recession, online retail sales will continue to grow, according to new projections released by Forrester Research, albeit at a slower rate and at the expense of physical stores.... >>

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