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BizReport | Social Marketing September 13, 2011

Brands: Wednesday Facebook posts get better results

New data out from Buddy Media finds some interesting implications for retail brands using social media - specifically Facebook. Primarily which days and actions garner the most interest from social networking consumers. ... >>

BizReport | Social Marketing September 13, 2011

Constant Contact: Few Facebook users share brand experiences

More people interact with brands on Facebook than on any other social network, according to a new survey by Constant Contact and research company Chadwick Martin Bailey, but most only "Like" 10 brands or less and few Fans share brand... >>

BizReport | Social Marketing September 01, 2011

BrightEdge: Twitter users share more often

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet's users are sharing links, buzz and branded information... >>

BizReport | Social Marketing September 01, 2011

VisitBritain campaign reveals 5x more Brits use Facebook Places than Foursquare

A campaign in the UK to promote check-ins at top UK attractions has revealed interesting information on the choice of check-in method used.... >>

BizReport | Internet August 29, 2011

Pew: Half of all Americans now use social networks

Six years ago just 5% of all Americans said they used social sites such as LinkedIn or Facebook. New usage data from Pew Internet reveals just how ingrained social media has become in the day to day lives of many.... >>

BizReport | Social Marketing August 24, 2011

Over a third of Facebook traffic comes from search engines

According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes. ... >>

BizReport | Advertising August 22, 2011

Flaws found in Facebook zip code targeting

Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. ... >>

BizReport | Advertising August 17, 2011

Zip code targeting boosts Facebook ad CTRs two-fold

A company that had early access to Facebook's zip code ad targeting feature has released data showing that click-through rates were almost twice as high as that of ads targeted at city level. ... >>

BizReport | Social Marketing August 15, 2011

'Photo envy' prompts Facebook users to book vacations

Wish you were there? Almost 1 in 5 Brits have been prompted to book an identical trip to that of a friend after seeing photos of their vacation on Facebook, according to new research from Teletext Holidays. ... >>

BizReport | Social Marketing August 12, 2011

Facebook launches zip code targeting

Long used by direct mail marketers, zip code targeting is coming to Facebook, but the effectiveness of the program relies on the willingness of users to provide accurate details about where they live.... >>

BizReport | Social Marketing August 02, 2011

Survey: 98% of marketers plan to run ads on Facebook

Social media marketing currently centers on the two leading platforms Facebook and Twitter. However, new research conducted among marketing professionals at the recent Pivot Conference found they're eyeing up a number of new channels to try out in the coming... >>

BizReport | Social Marketing July 29, 2011

Social media not a "must" for SMB marketers

Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". ... >>

BizReport | Social Marketing July 28, 2011

Facebook launches how-to Page for small businesses

Just as Google+'s business offerings hit the headlines Facebook launches a new site to help small businesses get the best from its social space. ... >>

BizReport | Social Marketing July 27, 2011

Why teens don't 'Like' brands on Facebook

Teens are giving brands on Facebook the cold shoulder, according to a new ethnographic study from digital agency Amaze, but it's not that they don't want to engage, it's just brands haven't approached them in the right way. ... >>

BizReport | Advertising July 19, 2011

High demand for Facebook ads pushing up prices

Good news for brands that are active on Facebook. Efficient Frontier's latest Global Digital Marketing Performance Report says their Fan bases will double year-over-year come October. But there's bad news, too.... >>

BizReport | Social Marketing July 14, 2011

Facebook reveals best practices for journalist Pages

New research from Facebook delves into what types of posts on journalist Facebook Pages attract the most attention and feedback. ... >>

BizReport | Ecommerce July 11, 2011

Social platform helps shoppers go geek

As time spent online increases brands are looking for more online ways to interact with consumers. One of the hottest connection is the social space, where brands are creating social store-fronts, engaging consumers through product conversation and inviting product recommendations... >>

BizReport | Social Marketing July 11, 2011

BrightEdge: Facebook hottest plug-in, others seeing growth

The web is getting old. Sure, he websites are launched daily, but today's users aren't typing in URL addresses or randomly surfing. Instead they use social networks and find good content, cool products and new information. Most are finding this... >>

BizReport | Social Marketing June 23, 2011

New Facebook "Comment" ad unit launched

This latest ad unit, dubbed the "Comment" ad unit, is the eighth to be made available on Facebook. Designed by Leo Burnett to be truly social, the ad encourages conversations around whatever content or questions a brand decisions to pose.... >>

BizReport | Advertising June 21, 2011

Facebook set to become 2011's top online display ad seller

eMarketer predicts Facebook's banner ad business will rake in over $2 billion this year nudging Yahoo out of the top spot.... >>

BizReport | Ecommerce June 15, 2011

Social Commerce: What etailers can expect

Social commerce is becoming a buzz term in 2011 as etailers and brands look for ways to increase engagement with busy and increasingly mobile consumers. With shoppers logging on to the mobile web to check everything from news headlines to... >>

BizReport | Ecommerce June 14, 2011

Is Facebook the answer for small etailers?

With the social revolution in full swing, brands and businesses are rushing to create their own social profiles. But in that rush, some may be making a mistake, because even if consumers are in the social space they need direction... >>

BizReport | Social Marketing June 08, 2011

Silverpop: Marketers missing opportunity to grow email database via Facebook Page

Brands on Facebook are missing out on the opportunity to grow their email database because they are not providing an opt-in mechanism on their Pages, according to a new survey from email marketing firm Silverpop. ... >>

BizReport | Social Marketing June 01, 2011

Only 4% of Americans under 50 not on Facebook

If you're an American aged over 12 and under 50 then you're probably on Facebook. If not, you're in a minority of just 4%.... >>

BizReport | Research May 31, 2011

Report: Where MySpace, Texting, Voice still engage

MySpace may be 'so five minutes ago' for most American consumers, but for one specific demographic, marketers might want to revisit a MySpace profile or ad campaign. According to recent numbers from the Nielsen Company, Hispanic consumers in America are... >>

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