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BizReport | Social Marketing January 11, 2010

Go large with your Facebook Page profile picture

Businesses with Facebook Pages need to ensure they stand out in a crowd and present a cohesive, branded experience to their visitors and members. There is an often-overlooked method of overtly branding a business Page - the profile image size.... >>

BizReport | Social Marketing January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it?... >>

BizReport | Social Marketing December 22, 2009

Study: Students find Facebook matters

One more reason to create branded social/fan pages: college kids like 'em. In a world where the latest fad disappears faster than most can latch on, the miracle of Facebook seems to be that it not only is a fad... >>

BizReport | Social Marketing December 17, 2009

New Facebook data illustrates the socnet's ethnic diversity

The data team at Facebook has released some interesting stats on the racial make-up of the social network's audience which show the user-base has become increasingly diverse since its early days.... >>

BizReport | Social Marketing December 14, 2009

Facebook Connect celebrates successful first year

Facebook Connect is celebrating its first birthday with some well-deserved back-patting after clocking up millions of users across a huge number of websites and devices. ... >>

BizReport | Social Marketing November 20, 2009

Facebook adds news feed targeting feature for Fan Pages

Do you have a Fan Page on Facebook? If so, the social networking behemoth's latest fan engagement feature should be of great interest, particularly for those with global audiences.... >>

BizReport | Social Marketing November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded.... >>

BizReport | Social Marketing October 22, 2009

Less than 10% of small businesses twittering

Businesses of all sorts are becoming more social, but it seems that the most recent social tools aren't being widely used. According to a new report from BIA/Kelsey only 9% of small businesses are using Twitter to market or engage... >>

BizReport | Social Marketing October 13, 2009

AdNectar launches branded virtual goods on Twitter, LiveJournal

Virtual goods platform AdNectar has expanded to more social networks, giving brand marketers the chance to engage even more social consumers. This month, the platform launches within Twitter, the fastest growing social network, and within LiveJournal, one of the premiere... >>

BizReport | Social Marketing October 12, 2009

Hitwise: Facebook experiences 194% YoY market share growth

The social networking site Facebook is proving it's no fad as its market share continues to grow at a pace and time spent on the site rises, according to new data released last week by Hitwise.... >>

BizReport | Social Marketing October 12, 2009

Nielsen: Consumers using social to navigate

When it comes to navigating the Internet, consumers aren't only relying on search engines, direct navigation or links from email. According to a recent report from Nielsen Online, social consumers are increasingly using their social networks to navigate the Web,... >>

BizReport | Social Marketing October 02, 2009

More U.S. hospitals operating on social media platforms

Healthcare isn't new to the Internet, but it is relatively new to social media. However, already there are hundreds of hospitals across the U.S. embracing social media to engage with patients and share medical knowledge and experiences. ... >>

BizReport | Social Marketing September 25, 2009

Nielsen: Consumers spending nearly 20% of online time socially

When it comes to social networking, more consumers are doing it and doing it for longer periods of time. The latest numbers from Nielsen Online indicate that consumers spend 17% of their online time with social networks in August. That... >>

BizReport | Social Marketing September 18, 2009

Still think Facebook's a fad?

If Facebook is a waste of time, a fad, a flash in the pan, then how come its membership and the average amount of time spent on the social networking site both continue to rise?... >>

BizReport | Research September 18, 2009

Digsby integrates Facebook to user desktops

Social marketers will be interested in a new release from dotSyntax's Digsby, which allows consumers to interact with Facebook feeds direct from their desktops. By allowing consumers to interact from the desktop should create a more engaged social audience, which... >>

BizReport | Social Marketing September 10, 2009

Want better Facebook results? Try Tuesday

No, Tuesday isn't a social marketing company or expert. Tuesday is Tuesday - the day of the week. According to a recent report from social media service provider ViTrue, click through rates on social network Facebook are nearly 10% higher... >>

BizReport | Social Marketing September 02, 2009

comScore: 1 in 5 U.S. display ads served on socnets

Recent figures released by comScore demonstrate the growing acceptance of social networks to marketers in the U.S.... >>

BizReport | Social Marketing September 01, 2009

Is social media here to stay? Marketers think so.

Is social media still considered a fad? Or is it here to stay? According to the findings of Equation Research's 2009 Marketing Industry Trends Report, the future of social media looks bright. ... >>

BizReport | Social Marketing August 31, 2009

Survey: Teens see little value in Twitter

A recent rash of articles claims that teens don't use Twitter and that the platform isn't cool. To try to get to the bottom of the debate, one expert decided to ask those who know best... the teens.... >>

BizReport | Social Marketing August 14, 2009

Vitrue: Facebook wall posts generate CTRs in excess of 6%

A social media start up claims to have measured click-through rates for Facebook wall posts and found them to be significantly better than the average email or display ad campaign.... >>

BizReport | Social Marketing August 12, 2009

Top US advertisers embrace social networks

Many of the US's largest advertisers have become more accepting of marketing on social networking sites and, as such, are including them in their overall marketing strategies.... >>

BizReport | Social Marketing July 29, 2009

Forrester: Socnets more popular than IM and Internet radio

While all around it social networks come and go, Facebook continues to dominate the scene. A scene which, says Forrester Research, continues to attract Internet users while blogs and instant messaging channels stagnate.... >>

BizReport | Social Marketing July 15, 2009

Report: Local marketers hitting the social web

When it comes to the social marketplace, local businesses appear to be jumping in quickly. According to a new report from Borrell Associates, local businesses account for about 20% of the ad spend in the social marketplace.... >>

BizReport | Social Marketing July 09, 2009

Too many Tweets? Aggregate them

If you've got more than one person Tweeting your deals, tidbits or information you may be doing more harm than good. Say President A is Tweeting about deals for Location A but Marketer B is tweeting upcoming information from Location... >>

BizReport | Social Marketing July 06, 2009

Report: Social networks aren't working at work

It may seem that every headline is touting the monetization of social networks but a new report from Workplace Media may be showering those thoughts with cold water. According to the report social networks are working, but not while people... >>

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