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BizReport | Advertising archives April 18, 2016

UK ad viewability levels still lag other European countries

The latest ad viewability levels released by ad verification firm Meetrics reveals they are the highest for 18 months thanks to more awareness of the issue and low-viewability in programmatic being addressed. ... >>

BizReport | Blogs & Content archives April 08, 2016

Linking to copyrighted content does not constitute copyright infringement

There is a big difference between making content available and facilitating content discovery, according to the European Court of Justice who have just ruled on copyright infringement. ... >>

BizReport | Advertising archives March 07, 2016

Report forecasts growth of programmatic online video buying in Europe

By 2020, more than half of online video advertising in Europe will be traded programmatically, according to a new infographic from video inventory management platform SpotX. ... >>

BizReport | Advertising archives February 24, 2016

Native ads to dominate display ad spending by 2020

Native ads will account for the lion's share of display media bought across Europe by 2020, according to a new study released by Yahoo and Enders Analysis. ... >>

BizReport | Law & Regulation February 22, 2016

EU retailers - are you up to date with the online dispute resolution platform requirements?

Online retailers in the European Union need to make sure they are up to date with the now-operational online dispute resolution platform. ... >>

BizReport | Advertising archives February 05, 2016

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015.... >>

BizReport | Mobile Marketing January 26, 2016

International mobile browsing on UK retail sites rises significantly

Retailers in the UK experienced a significant rise in the number of people visiting their websites via smartphone from overseas, according to new figures released by the British Retail Consortium and Google. ... >>

BizReport | Advertising archives January 11, 2016

British holidaymakers consume largest amount of travel advertising before booking

Not only do British holidaymakers leave it until later than other European countries to book a vacation, they also consume the largest amount of travel advertising before they commit, according to new research. ... >>

BizReport | Ecommerce archives November 03, 2015

User Journey analysis reveals buying behavior of European consumers

Tradedoubler's User Journey technology has uncovered the buying behavior of consumers across Europe giving marketers a unique insight into the paths taken to online purchases.... >>

BizReport | Advertising archives July 23, 2015

Programmatic ad buying rises in UK as ad viewability falls

According to European ad verification firm Meetrics, while programmatic ad buying has many benefits to advertisers, there is a big question mark about inventory quality. ... >>

BizReport | Ecommerce archives July 09, 2015

Despite reliance on digital for holiday booking, European travelers like printed documents

European travelers are not quite ready to let go of printed travel documentaion, according to new research from Canon.... >>

BizReport | Mobile Marketing February 23, 2015

U.K. media agency employees lack mobile privacy knowledge

Research from the Internet Advertising Bureau (IAB) has found that while general mobile advertising knowledge among UK agency employees is increasing, many still have no idea about how to comply with mobile privacy or brand safety. ... >>

BizReport | Mobile Marketing December 18, 2014

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener.... >>

BizReport | Ecommerce archives December 12, 2014

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener.... >>

BizReport | Trends & Ideas archives December 01, 2014

Grocery shoppers have complex reasons behind buying behavior

Research into the behavior of Europe's grocery shoppers reveals that it's not all about cost and that while price-cutting is seen as a quick fix in reality this sways only a minority of shoppers.... >>

BizReport | Trends & Ideas archives October 29, 2014

India tops Nielsen's Q3 Global Consumer Confidence Index, pessimistic Italy at bottom

Asian countries occupied the top four positions in Nielsen's latest Global Consumer Confidence Index and confidence rose in the U.S. Meanwhile, Italy languishes at the bottom and is the most pessimistic. ... >>

BizReport | Ecommerce archives October 20, 2014

Britain leads Europe's online shopping boom

Hermes' 2014 Parcel Deliveries Usage and Attitude Survey in the UK reveals retailers in the UK are set to profit from significant online spending as confidence soars in the country.... >>

BizReport | Trends & Ideas archives May 20, 2014

Europe: Tablet banking forecast to overtake mobile banking by 2018

Mobile banking is set to grow fast in Europe over the next few years but, according to new figures released by Forrester, tablet banking will grow twice as fast, overtaking mobile by 2016.... >>

BizReport | Ecommerce archives March 19, 2014

U.S., Europe ecommerce growth driven by frequency of online shopping

Research from RetailMeNot and the Centre for Retail Research reveals that US, UK and German ecommerce markets are maturing and today's growth is fueled mainly by increased frequency of shopping online.... >>

BizReport | Mobile Marketing March 14, 2014

UK leads Europe in shopping via smartphone

Businesses in the UK that don't have mobile-optimized websites should take note of new research commissioned by Google that found Brits lead the way in Europe in shopping via their smartphones. ... >>

BizReport | Mobile Marketing January 14, 2014

Travel technology firms to invest more in mobile

2014 will see travel firms upping their spend on technology, according to a new survey conducted among attendees of the upcoming Travel Technology Europe trade show, with mobile taking the biggest chunk.... >>

BizReport | Mobile Marketing October 21, 2013

U.K. leads Europe in m-commerce

New research reveals the country ruling European mobile commerce is the UK, where over half of consumers use their mobile device while shopping. ... >>

BizReport | Ecommerce archives October 17, 2013

UK businesses failing to provide websites in foreign languages

An ethnocentric attitude among business owners is leading to potential loss of revenue, particularly among business to consumer companies, according to new research findings released by UK-based translation and transcription services firm Global Lingo.... >>

BizReport | Advertising archives September 27, 2013

Consumers 7% more likely to click display ads during weekend

It's Friday and, according to a new study from Denmark-based consumer trends agency Adform, that means that over the next two days consumers are more likely to click on display ads.... >>

BizReport | Ecommerce archives August 28, 2013

Online retailers' Christmas spending cheer not shared by consumers

Retailers can not rely on increased online consumer spending this coming festive season, according to new research from Peerius, but instead must focus on taking a larger share of spend, as cautious consumers expect to spend about the same as... >>

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