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BizReport | Advertising November 18, 2013

AudienceScience: Bulk of ad budgets wasted

Half of Eurpoean advertisers say they'll invest more in digital ad efforts over the next year, a solid sign for the online space. But, according to new data out from AudienceScience, 40% also say they aren't sure about the ROI... >>

BizReport | Mobile Marketing October 29, 2012

AudienceScience releases mobile ad platform

A new addition to the mobile space is set up to help mobile marketers create custom segments for campaigns. From AudienceScience, the Gateway platform combines first- and third-party mobile data to create audience segments for use within mobile ads. The... >>

BizReport | Advertising April 20, 2012

New releases to help with online, offline campaigns

A few new releases to the online space could help brands and marketers not only with their online campaigns, but with offline advertising as well. Here's a breakdown of the new offerings.... >>

BizReport | Internet February 20, 2012

3 Questions with AudienceScience

Recently Stuart Colman was named Vice President, International, with AudienceScience. While we don't normally report on personnel changes, I thought this would be a good opportunity to chat with Stuart about changes to the global, online marketplace. His thoughts follow.... >>

BizReport | Advertising December 27, 2011

How data will impact 2012 for brands, merchants

With connected devices, smartphones and increasingly mobile PCs people are connecting to content, entertainment and social networks more and more. That, of course, is where marketers are trying to connect. In 2012 more of those connections will be made using... >>

BizReport | Advertising August 10, 2011

Brands: What you need to know about online privacy

As the online space becomes more crowded brands are looking for better ways to engage consumers without infringing on their privacy. Data-driven targeting is becoming even more important across the US and Europe to bring the right content and ads... >>

BizReport | Blogs & Content August 03, 2011

Travel consumers looking for specific information

Summer is winding down the US, which many schools set to return to session by the end of the month. But that isn't curtailing travel plans. Those who haven't yet vacationed are still planning a summer getaway according to a... >>

BizReport | Advertising May 25, 2011

Two new partnerships offer advertisers control over privacy, relevant messaging

In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both. ... >>

BizReport | Advertising May 13, 2011

Study: Targeting = Success for many online marketers

Think you can get by in the digital space without targeting ads? Think again. Sure, you could try, but new research shows that audience targeting is helping marketers and agencies make more from their online ad spend. According to details... >>

BizReport | Advertising February 24, 2011

AudienceScience, Tumri to power audience-centric targeting

Everyone is talking about targeting. From retargeted campaigns to behavioral debates and contextually relevant ads, brands have many options for ad targeting. AudienceScience, in collaboration with Tumri, is powering another targeting solution - one that puts the consumer in the... >>

BizReport | Research January 12, 2011

Reports: Ad targeting, SMB spending on the up in 2011

The future may not have a rosy hue, but businesses are responding to 2011 in high spirits. According to two new reports, businesses plan to increase their spending this year; part of that increase will be placed in audience targeting... >>

BizReport | Blogs & Content December 10, 2010

TVGuide.co.uk taps AudienceScience for targeting

In a move signaling the importance of not just providing content but targeting that content to subscribers, TVGuide.co.uk has tapped AudienceScience for precision targeting. The platform's Audience Gateway will give the online hub the ability to segment and precision target... >>

BizReport | Advertising November 21, 2010

Gumtree taps AudienceScience for targeting, data management

Online classified hub Gumtree.com has tapped AudienceScience for improved targeting and metrics. The UK's largest classified platform will integrate Audience Gateway to help improve audience targeting and data management for brands and marketers.... >>

BizReport | Advertising November 08, 2010

AudienceScience Connect links media buying across platforms

As the online space becomes more fragmented, it is also becoming harder for marketers to make succinct media buys. A new platform makes media buying a bit simpler by connecting advertisers and publishers across platforms to reach optimum consumer numbers.... >>

BizReport | Blogs & Content June 10, 2010

Study: Targeting cornerstone to online conversions

In the past having a specific type of advertising - email, search, display - was the cornerstone of most online ad campaigns. But the online environment has changed and a new study from AudienceScience finds that targeting is now the... >>

BizReport | Advertising February 26, 2010

AudienceScience: 77% of marketers to use targeting this year

2010 has already been declared the year of mobile. And the year of video and search depending on the different forecasts you've read. Targeting firm AudienceScience is taking this one step further, indicating that 2010 may be the year for... >>

BizReport | Advertising August 04, 2009

AudienceScience delivers personalized ads immediately

When it comes to today's online marketing efforts targeting is key and connecting with the consumer a must. Enter a new option from AudienceScience which allows ads to be personalized and sent to specific online consumers at a moment's notice.... >>

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