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BizReport | Ecommerce archives February 23, 2016

Digital channels not as efficient as traditional for query resolution

The importance of a speedy, personal and online customer service channel has been highlighted in a survey conducted in Asia by LogMeIn. ... >>

BizReport | Trends & Ideas archives November 17, 2014

'World-wide vanilla' approach to marketing eroding Asian cultural standards

New research among Asian consumers illustrates the need for brands to be both global and local in order to illustrate their understanding of cultures and appeal to those against globalization. ... >>

BizReport | Trends & Ideas archives October 29, 2014

India tops Nielsen's Q3 Global Consumer Confidence Index, pessimistic Italy at bottom

Asian countries occupied the top four positions in Nielsen's latest Global Consumer Confidence Index and confidence rose in the U.S. Meanwhile, Italy languishes at the bottom and is the most pessimistic. ... >>

BizReport | Ecommerce archives October 23, 2013

Google study reveals online travel booking behaviors of consumers in Asia

Travel marketers will be interested in new study findings revealed at the WebinTravel conference in Singapore this week. Google conducted a large study into consumer travel research and booking behaviors across Asia that reveals the changing habits of today's travelers.... >>

BizReport | Mobile Marketing October 22, 2013

Asia home to countries with highest percentage of mobile native consumers

New survey findings reveal that Asia is home to the countries that have the highest percentage of consumers that interact with businesses daily via a mobile device. ... >>

BizReport | Trends & Ideas archives September 03, 2013

Phablets hit consumer sweet spot in Asia-Pacific region

Bigger than a smartphone, smaller than a tablet, 'phablets' appear to have hit the consumer sweet spot in the Asia-Pacific region when it comes to the perfect size for a mobile device. ... >>

BizReport | Mobile Marketing May 30, 2013

QR Code scanning takes off in China

China may have been slow to embrace QR Codes but, as recent statistics revealed at the AllthingsD D11 conference this week show, use is on the rise, quadrupling in just one year.... >>

BizReport | Mobile Marketing November 29, 2011

Smartphone shipments to China outstrip US

China has been dubbed the world's next ecommerce superpower and now, as more research shows, it's proving to be a monster of a mobile market, too. ... >>

BizReport | Advertising archives May 16, 2011

Opt-in mobile advertising response rates in Asia top 25%

Opt-in mobile advertising is now the most effective marketing channel in Asia, according to new research from the Mobile Marketing Association in Asia and Out There Media.... >>

BizReport | Domain Names July 03, 2007

Asia top-level domain to launch in October

Asia truly has arrived on the internet, and in October the continent will get its own “.asia” top-level domain.... >>

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