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BizReport : Mobile Marketing : October 31, 2016


Mobile Roundup: Targeting key to digital moves

A new integration and a new partnership, both in the digital space, should help marketers better use data to engage mobile consumers.

by Kristina Knight

First, MediaBrix has integrated with Microsoft Azure; the integration will pushing more precisely targeted ads in the mobile space.

"Advertisers are driving mobile in the dark with no headlights, and brands lack clarity into who exactly is seeing their ads. With Microsoft Azure, MediaBrix can provide that clarity and serve our clients more predictively and effectively than ever," said Christopher Beach, senior vice president of engineering at MediaBrix. "We can tell brands where their key audience is in the world and on their devices, when they will be most active and receptive on mobile, and even what they want to buy. Brands we work with aren't getting that level of intelligence from anybody else."

Meanwhile, PushSpring has partnered with Canada-based Native Touch. Through the partnership Native Touch users will have access to PushSpring's mobile app audience data.

"This agreement provides Native Touch access to PushSpring's deterministic data for people based marketing purposes in Canada," says Tyler Davidson, PushSpring's co-founder and Chief Revenue Officer. "It's exciting to put the power of deterministic data for targeting into the hands of Canadian marketers."



Tags: ad targeting, advertising, MediaBrix, mobile marketing, mobile targeting, PushSpring








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