RichRelevance: Site Search key for shoppers

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RichRelevance’s new data indicates that nearly three-quarters (73%) are either likely or ‘extremely likely’ to leave a site after a bad search experience; of those, about one-third never return to that hub.

To that end, the company has released Find, a new tool built on the RichRelevance Cloud. The new offering uses real-time data to personalize site search regardless of the device being used by the shopper.

“Find elevates site search to meet customer expectations for relevant and personal interactions at every touchpoint, especially in this mobile-first world,” said Eduardo Sanchez, President and CEO of RichRelevance. “For the past 18 months, our customers have told us they wanted us to build a comprehensive and personalized search solution because it is a critically important function. They’ve told us how they struggle with solutions that are archaic and unable to keep up with new data and devices. Find is our answer to delivering the kind of search experience that consumers want – and that we know is possible.”

The Find tool offers personalized searching and browsing features, and merchandising controls like boosting or filtering certain items. It also changes the overall experience, including results, based on added filters or keywords.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.