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BizReport : Ecommerce : September 28, 2016


RichRelevance: Site Search key for shoppers

New data out from omnichannel personalization hub RichRelevance may have merchants checking the functionality of their site search methods. That because, according to the research, about half of site searches end without giving the customer results for which they are looking.

by Kristina Knight

RichRelevance's new data indicates that nearly three-quarters (73%) are either likely or 'extremely likely' to leave a site after a bad search experience; of those, about one-third never return to that hub.

To that end, the company has released Find, a new tool built on the RichRelevance Cloud. The new offering uses real-time data to personalize site search regardless of the device being used by the shopper.

"Find elevates site search to meet customer expectations for relevant and personal interactions at every touchpoint, especially in this mobile-first world," said Eduardo Sanchez, President and CEO of RichRelevance. "For the past 18 months, our customers have told us they wanted us to build a comprehensive and personalized search solution because it is a critically important function. They've told us how they struggle with solutions that are archaic and unable to keep up with new data and devices. Find is our answer to delivering the kind of search experience that consumers want - and that we know is possible."

The Find tool offers personalized searching and browsing features, and merchandising controls like boosting or filtering certain items. It also changes the overall experience, including results, based on added filters or keywords.

Tags: ecommerce, ecommerce search, on site search, RichRelevance, search marketing, site search










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