Millennials’ views of media and churches increasingly negative

Almost half (47%) of adults in the U.S. regarded banks in a negative light last year, while 40% believed they had had a positive effect. While that positive figure may seem low, it’s actually double the number from 2010 (22%).

Forty percent of Generation X consumers saw banks in a positive light in 2015 (up from 22% in 2010), 39% of Boomers (up from 17%) and 37% of Silents (up from 14%). The highest ratings came from Millennials (45%, up from 35% in 2010).

However, when it comes to news media, Millennials have grown more negative and are now on a par with older generations, according to Pew. In 2010, 40% of Millennials were favorable to news media, way above Generation X (29%) and Boomers (26%), but last year that figure had dropped to 27%.

Just 55% of Millennials were positive about their perception of religious institutions, an 18% drop since 2010. Older generations are now more likely to view religious groups positively. (62% Generation X and 67% of Boomers) and this marks the first time that Millennial perceptions of churches have dropped below that of older generations.