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BizReport : Trends & Ideas archives : January 11, 2016


Millennials' views of media and churches increasingly negative

Banks are going up in U.S. consumers' estimations, according to new research released by Pew Research Center, and are rated highest by Millennials, but the same can not be said for news media and religion.

by Helen Leggatt

Almost half (47%) of adults in the U.S. regarded banks in a negative light last year, while 40% believed they had had a positive effect. While that positive figure may seem low, it's actually double the number from 2010 (22%).

Forty percent of Generation X consumers saw banks in a positive light in 2015 (up from 22% in 2010), 39% of Boomers (up from 17%) and 37% of Silents (up from 14%). The highest ratings came from Millennials (45%, up from 35% in 2010).

However, when it comes to news media, Millennials have grown more negative and are now on a par with older generations, according to Pew. In 2010, 40% of Millennials were favorable to news media, way above Generation X (29%) and Boomers (26%), but last year that figure had dropped to 27%.

Just 55% of Millennials were positive about their perception of religious institutions, an 18% drop since 2010. Older generations are now more likely to view religious groups positively. (62% Generation X and 67% of Boomers) and this marks the first time that Millennial perceptions of churches have dropped below that of older generations.






Image via Shutterstock

Tags: banking, Generation X, media, Millennial, religion








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