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BizReport : Social Marketing : December 11, 2015


Facebook at Work to launch soon

Facebook use at work if often frowned upon. But the official Facebook at Work, the version that doesn't let users play Candy Crush, is launching soon and is set to be a hit.

by Helen Leggatt

After nearly a year of testing, a Facebook executive has announced that Facebook at Work could be launching within a few months.

The new version allows users to create a work account separate from their personal account, and allows interaction between coworkers. Anything shared with fellow workers will only be visible within the company. Company admins can view their company's Facebook at Work insights, which include employee signup, group and posting activity.

Once launched, the service will be open to all companies and there are plans to charge "a few dollars per month per user" for premium services such as analytics and support.

According to Julien Codorniou, Facebook's director of global platform partnerships, 95% of the existing platform has been adopted for Facebook at Work. However, he noted, Candy Crush won't be available on the work platform.

The fact that Facebook is more than likely already used by most employees and employers for personal use can only be a good thing. Familiarity with how the platform works means very little training is required and no new software to learn.

Alexey Boldin / Shutterstock.com

Image via Shutterstock

Tags: social network, work environment










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