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BizReport : Ecommerce archives : May 13, 2015

Report advises etailers not to miss local holidays

In America we know about Memorial Day, Presidents Day and even Columbus Day sales. But what about localized sales in other parts of the world? Are retailers taking advantage? No finds a report from Oban Digital.

by Kristina Knight

Ecommerce may be a global business opportunity, but a new report from Oban Digital advises brands to think about sales in a localized manner - even with that global strategy. That is because there are events around which retailers can plan sales and promotional pushes.

Events like the Eid al-Adha religious festival; consumers from nations including Saudi Arabia and Egypt take part. People visit relatives, plan trips to Mecca; the report notes that in Saudi Arabia people spend more than $2 billion on the event.

Closer to home, Mexico has a 'Hot Sale' running between May 29 and June 1. In other regions there are events like White Day and Defender of the Fatherland.

"Some of the biggest opportunities in global e-commerce are campaigns centered on local events both traditional and newly emerging," says Greig Holbrook, the Founder and Managing Director of Oban Digital. " These dates present unique opportunities for brands across the globe to capture and engage customers."

The full report can be found here.

Image via Shutterstock

Tags: advertising, advertising tips, ecommerce, ecommerce tips, Oban Digital

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